Ziniasklaida mutuoja

May 14, 2014Download as PPT, PDF0 likes683 views

Artūras Račas

Apie pokyčius žiniasklaidoje ir jos mutacijas, nulemtas objektyvių ir subjektyvių aplinkybuių

Žiniasklaida mutuoja?
Klaipėda
2014 05 14

Pagrindinės žiniasklaidos funkcijos
• Pranešti naujienas
• Šviesti ir auklėti
• Linksminti

Mutacijos
•Kompetencija
•Antraštės
•Propaganda

Kompetencija
• A. Račas skunde VRK pažymi, kad konservatorius savo socialinio tinklo „Facebook” paskyroje
publikavo savo nuotrauką, kurios kampe matomas D. Grybauskaitės atvaizdas.
• A. Račo manymu, konservatoriaus platinami vaizdo klipai atitinka politinės reklamos
apibrėžimą, juose nedviprasmiškai agituojama už kandidatę į prezidentus D. Grybauskaitę.
Svarbu, kad nė vienas iš šių vaizdo klipų nėra pažymėtas kaip politinė reklama, juose
nenurodoma, iš kokių lėšų ji apmokėta.
• Skunde VRK nurodoma, kad visus M. Adomėno platinamus kandidatę D. Grybauskaitę
reklamuojančius paslėptos politinės reklamos klipus taip pat galima rasti socialinio tinklo
„Youtube” kanale „Už Dalią”, kurį sukūrė anoniminis vartotojas ir taip pat anoniminio
vartotojo sukurtame socialinio tinklo „Facebook” puslapyje tokiu pačiu pavadinimu.
• Gali būti, kad pilietis M. Adomėnas ne tik platino, bet ir pats prisidėjo prie kandidatės D.
Grybauskaitės paslėptos politinės reklamos gamybos, finansuodamas ją neaiškiomis lėšomis.
[...] įmanoma, kad pilietis M. Adomėnas deklaravo šias išlaidas ir finansavo jas iš partijai,
kuriai jis priklauso, kasos [...] veikdamas kartu su kanalo „Už Dalią” socialiniame tinkle
„Youtube” ir socialinio tinklo „Facebook” puslapio „Už Dalią” anoniminiais kūrėjais, tokiu
būdu dalyvaudamas nusikalstamo susivienijimo veikloje, kas taip pat būtų sunkinanti
neteisėtos piliečio M. Adomėno veiklos aplinkybė”, – dėstoma skunde VRK.

Antraštės
• Tyrimas parodė, kuriam kiekiui lietuvių - ant kultūros
nusispjaut
• Kiek homoseksualių porų Lietuvoje augina vaikus?
• B. Vėsaitė prabilo, kas atsitinka su katalikiškų mokyklų
mergaitėmis
• Vairuotojų mokymo naujovės
• Kinijos nesėkmė: žlugo viskas, kas tik galėjo
• ES pareiškė, kad „Google“ teks prarasti dalį atminties
• Žmonių žiaurumui turbūt nebus ribų
• Įvardijo lemiamą veiksnį sprendžiant krizę Ukrainoje

Propaganda
• Rusijos vėliavos plazdėjimas kelioms dešimtims susirinkusiųjų, panašu, nekliudė.
• Renginį stebėjusi Seimo narė, buvusi krašto apsaugos ministrė Rasa Juknevičienė
DELFI teigė, jog vaizdas nuteikė „šiurpokai“ – juolab, kad Rusijos vėliava niekam iš
susirinkusiųjų neužkliuvo.
• Įdomiausia, kad jame (mitinge – DELFI) stovi ir J. Panka. Taip, stovėjo – pati mačiau
savom akim“, - sakė R. Juknevičienė.
• https://www.youtube.com/watch?feature=player_detailpage&v=3xU1IGgnMkI

Kodėl?
• Studijų programos
• Iliuzijios
• Pasikeitęs verslo modelis
• Greitis
• Vidinės nuostatos

Tai, ko ko galbūt nedrįstate paklausti
• Atmata - scom. prk. žmonėms nenaudingas,
kenkiantis žmogus. Neįbaugins mūsų visuomenės
atmatos
• Padugnė - prk. nusikalstami, antisocialūs visuomenės
elementai: Kapitalistinės visuomenės pãdugnės (sov.)
DŽ. Miesto pãdugnės NdŽ. Padugnių leksikonas
• Dundukas - kvailys: Jis nei velnio nesupranta –
dundùkas toks Rk.
Didysis Lietuvių kalbos žodynas

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Ziniasklaida mutuoja

1. Žiniasklaida mutuoja? Klaipėda 2014 05 14

2. Pagrindinės žiniasklaidos funkcijos • Pranešti naujienas • Šviesti ir auklėti • Linksminti

3. Naujienas praneša?

4. Šviečia ir auklėja?

5. Pramogos?

6. Tai kokios problemos?

7. Mutacijos •Kompetencija •Antraštės •Propaganda

8. Kompetencija

9. Kompetencija • A. Račas skunde VRK pažymi, kad konservatorius savo socialinio tinklo „Facebook” paskyroje publikavo savo nuotrauką, kurios kampe matomas D. Grybauskaitės atvaizdas. • A. Račo manymu, konservatoriaus platinami vaizdo klipai atitinka politinės reklamos apibrėžimą, juose nedviprasmiškai agituojama už kandidatę į prezidentus D. Grybauskaitę. Svarbu, kad nė vienas iš šių vaizdo klipų nėra pažymėtas kaip politinė reklama, juose nenurodoma, iš kokių lėšų ji apmokėta. • Skunde VRK nurodoma, kad visus M. Adomėno platinamus kandidatę D. Grybauskaitę reklamuojančius paslėptos politinės reklamos klipus taip pat galima rasti socialinio tinklo „Youtube” kanale „Už Dalią”, kurį sukūrė anoniminis vartotojas ir taip pat anoniminio vartotojo sukurtame socialinio tinklo „Facebook” puslapyje tokiu pačiu pavadinimu. • Gali būti, kad pilietis M. Adomėnas ne tik platino, bet ir pats prisidėjo prie kandidatės D. Grybauskaitės paslėptos politinės reklamos gamybos, finansuodamas ją neaiškiomis lėšomis. [...] įmanoma, kad pilietis M. Adomėnas deklaravo šias išlaidas ir finansavo jas iš partijai, kuriai jis priklauso, kasos [...] veikdamas kartu su kanalo „Už Dalią” socialiniame tinkle „Youtube” ir socialinio tinklo „Facebook” puslapio „Už Dalią” anoniminiais kūrėjais, tokiu būdu dalyvaudamas nusikalstamo susivienijimo veikloje, kas taip pat būtų sunkinanti neteisėtos piliečio M. Adomėno veiklos aplinkybė”, – dėstoma skunde VRK.

10. Kompetencija • Interviu

11. Antraštės • Tyrimas parodė, kuriam kiekiui lietuvių - ant kultūros nusispjaut • Kiek homoseksualių porų Lietuvoje augina vaikus? • B. Vėsaitė prabilo, kas atsitinka su katalikiškų mokyklų mergaitėmis • Vairuotojų mokymo naujovės • Kinijos nesėkmė: žlugo viskas, kas tik galėjo • ES pareiškė, kad „Google“ teks prarasti dalį atminties • Žmonių žiaurumui turbūt nebus ribų • Įvardijo lemiamą veiksnį sprendžiant krizę Ukrainoje

12. Propaganda

13. Propaganda • Rusijos vėliavos plazdėjimas kelioms dešimtims susirinkusiųjų, panašu, nekliudė. • Renginį stebėjusi Seimo narė, buvusi krašto apsaugos ministrė Rasa Juknevičienė DELFI teigė, jog vaizdas nuteikė „šiurpokai“ – juolab, kad Rusijos vėliava niekam iš susirinkusiųjų neužkliuvo. • Įdomiausia, kad jame (mitinge – DELFI) stovi ir J. Panka. Taip, stovėjo – pati mačiau savom akim“, - sakė R. Juknevičienė. • https://www.youtube.com/watch?feature=player_detailpage&v=3xU1IGgnMkI

14. Kodėl? • Studijų programos • Iliuzijios • Pasikeitęs verslo modelis • Greitis • Vidinės nuostatos

15. Tai, ko ko galbūt nedrįstate paklausti • Atmata - scom. prk. žmonėms nenaudingas, kenkiantis žmogus. Neįbaugins mūsų visuomenės atmatos • Padugnė - prk. nusikalstami, antisocialūs visuomenės elementai: Kapitalistinės visuomenės pãdugnės (sov.) DŽ. Miesto pãdugnės NdŽ. Padugnių leksikonas • Dundukas - kvailys: Jis nei velnio nesupranta – dundùkas toks Rk. Didysis Lietuvių kalbos žodynas

16. Mutuosim?

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Ziniasklaida mutuoja

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