The presentation discusses how the speakers Troy and Thomas took on a bet that they could get their company Lucidica to page 1 of Google search results for a targeted keyword in less than 3 months without outsourcing the SEO work. Thomas ran the SEO project, learning about techniques and creating a plan while sprinkling in some fun elements. They provide their top 7 SEO tips in the presentation, including getting listed on maps, using technology effectively, getting backlinks, engaging on social media and with comments, getting feedback to create more links, and randomizing content. The winner of the bet would receive either a bottle of gin or a case of beer depending on who was correct about reaching page 1 in under 3 months.