Personal Information
Organization / Workplace
Kharagpur Area, India India
Occupation
Assistant Professor (Marketing) at Vinod Gupta School of Management, IIT Kharagpur
Industry
Education
Website
http://bimtech.ac.in
About
Dr. Srabanti Mukherjee has a rich experience in teaching in premiere educational institutions of the country [including IIM Indore, Visva Bharti, Shantiniketan; Bengal Engineering and Science University Shibpur, Indian Institute of Social Welfare and Business Management, Kolkata (the first B school in India].She has obtained her Ph.D from Indian Institute of Engineering Science and Technology Shibpur. She has a special interest in research on Health Care and Bottom-of-the-pyramid marketing.
She has published cases in the Richard Ivey school of Business Publishing. The cases are co-distributed through Harvard Business School Publishing. The cases are available in the following link.
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