Swaady Martin-Leke is the Founder and CEO of the socially responsible gourmet brand YSWARA. After a successful 10-years career at General Electric Co., Swaady wanted to contribute to the reversal of the African commodity trap by adding value locally and creating exceptional products from Africa's agricultural wealth. YSWARA's star product is African artisan tea created with African ingredients and inspired by the rich narratives from the continent.
At GE, she held leadership positions in several divisions across the world with her most recent posting as the Director for Sub-Saharan Africa of GE Transportation’s (revenues: ~$300million) and acting-CEO for GE South Africa Technologies.
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