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ET SLIDESRIDHI SOOD
Infy posts double-digit profit growth for first time in 3yrsQ2 Net Up 17% To 1,737 Cr
Eco times
Havellsbets on Sylvania to light up brand imageSudeshnaSen LONDON油
Eco times
Eco times
Retail lessons turn serious, with a fee
Eco times
The skill development programme is the first of its kind for Wal-Mart in the world.油
The training centres provide technical skills in modern retail and allied sectors like logistics, supply chain and support services. Each centre needs about 1-crore investment.
Bharti-Walmarts other CSR activities include farmer training programmes for better yield and training programmes for kirana owners to increase sales.Credit Cards Add To Festive CheerShoppings Sure To Be More Fun This Season With Credit Card Companies Offering Some Good SchemesFESTIVALS and spending are inseparable twins. . With the economy picking up and the credit card usage increasing once again, card issuing companies too have tied up with various brands to offer tempting discounts, cash back offers, finance schemes.
Apart from offering bonus points over and above the regular reward points earned on spending on the ICICI Bank debit and credit cards this season, we have come out with exclusive discounts on lifestyle and electronics too,  says an ICICI spokesperson.油
Brands now tweak products to suit regions, communitiesCOME January and LG Electronics will start selling microwaves with customised autocook menus for different regions.Rajiv Jain, head of home appliances business of LG Electronics India, says "It's the second step of our localisation strategy. And this time, we will go beyond national customisation to micro-localisation, or products which specifically suits the taste and needs of the diverse Indian consumers across regions."
LG is not alone in going for this kind of micro-localisation; a slew of marketers such as Godrej, CavinKare, Dabur, Barista and Future Group is introducing products with features, formulation or ingredients for specific regions and communities.油Micro localisation, regionalisation or communitisation, call it what you may, it is the new big fad in the Indian consumer goods sector.
Eco times

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Eco times

  • 2. Infy posts double-digit profit growth for first time in 3yrsQ2 Net Up 17% To 1,737 Cr
  • 4. Havellsbets on Sylvania to light up brand imageSudeshnaSen LONDON油
  • 7. Retail lessons turn serious, with a fee
  • 9. The skill development programme is the first of its kind for Wal-Mart in the world.油
  • 10. The training centres provide technical skills in modern retail and allied sectors like logistics, supply chain and support services. Each centre needs about 1-crore investment.
  • 11. Bharti-Walmarts other CSR activities include farmer training programmes for better yield and training programmes for kirana owners to increase sales.Credit Cards Add To Festive CheerShoppings Sure To Be More Fun This Season With Credit Card Companies Offering Some Good SchemesFESTIVALS and spending are inseparable twins. . With the economy picking up and the credit card usage increasing once again, card issuing companies too have tied up with various brands to offer tempting discounts, cash back offers, finance schemes.
  • 12. Apart from offering bonus points over and above the regular reward points earned on spending on the ICICI Bank debit and credit cards this season, we have come out with exclusive discounts on lifestyle and electronics too, says an ICICI spokesperson.油
  • 13. Brands now tweak products to suit regions, communitiesCOME January and LG Electronics will start selling microwaves with customised autocook menus for different regions.Rajiv Jain, head of home appliances business of LG Electronics India, says "It's the second step of our localisation strategy. And this time, we will go beyond national customisation to micro-localisation, or products which specifically suits the taste and needs of the diverse Indian consumers across regions."
  • 14. LG is not alone in going for this kind of micro-localisation; a slew of marketers such as Godrej, CavinKare, Dabur, Barista and Future Group is introducing products with features, formulation or ingredients for specific regions and communities.油Micro localisation, regionalisation or communitisation, call it what you may, it is the new big fad in the Indian consumer goods sector.