You're Not Boring!
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The document discusses the principles of content marketing, emphasizing the importance of creating the right content for the right audience at the right time and place. It outlines the buyer's journey stages—awareness, consideration, and decision—and the types of content effective at each stage. Additionally, it offers tips to engage audiences and mentions that buyers are often significantly through their purchasing journey before contacting a business.
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Drawing on the research team of Dr. Galen Buckwalter, the man behind eHarmony’s successful algorithms, and Ayzenberg’s own Soulmates.ai technology, the [a] BTI help brands focus on building goodwill in the types of trust that are most important in their product categories. Ayzenberg Group is now making the Index publicly available via download.
Ready to start building connections with consumers that will stand the test of time? Just fill out the form below to gain immediate access to the research behind the [a] BTI and our first study on the Automotive Industry.
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Here's a more detailed look:
Key Features:
Integrated Telecommunications:
Deutsche Telekom provides a comprehensive suite of services, including mobile and fixed-line communication, internet access, and IPTV.
Global Presence:
While based in Germany, Deutsche Telekom operates internationally, with subsidiaries like T-Mobile USA and other companies across Europe and beyond.
Business Solutions:
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Innovation:
Deutsche Telekom invests in future technologies like 5G, IoT, and AI to develop new services and solutions.
Network Infrastructure:
The company has a vast fiber-optic network in Germany and invests heavily in expanding its mobile and fiber networks globally.
Key Brands:
Besides its main brand, Deutsche Telekom also operates the T-Mobile brand for mobile services and MagentaTV for IPTV.
Market Leader:
Deutsche Telekom is a dominant force in the German telecommunications market and one of the largest telecommunications providers in Europe, according to Wikipedia.
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You're Not Boring!
- 1. 1 YOU’RE NOT February 20, 2018 BORING
- 9. 9 MARKETING IS NOT A DIRTY WORD
- 13. 13 • The Right Content • The Right People • The Right Place • The Right Time
- 17. 17 TARGET PERSONAS Fictional, generalized representations of your ideal customers. HubSpot.com
- 21. 21 CONTENT • Newsletters • Infographics • Ebooks • Contests • Audio • Website • Email • Courses • Blogs • Video • Pictures • Webinars
- 25. 25 IT’S NOT ALL ABOUT YOU
- 26. 26 • Why is my toilet leaking? • How do I fix a leaky toilet? • Is my toilet broken? • How do I know if I need a new toilet? PLACEHOLDER
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- 37. 37 Fact: Buyers are 70-90 percent through the buying cycle before they even contact you. Forrester Research
- 38. 38 Fact: Consumers engage with an average of 11.4 pieces of content prior to making a purchase. Forrester Research
- 44. THE RIGHT PLACE
- 45. 45 MARKETING CHANNELS Affiliates Amazon Billboards Blog Brochures Catalogues Chat Conferences Consultations Coupons Desktop app Direct mail Ebay Email Field sales Fliers Giveaway Infographics In-store Kiosk Local Search Loyalty Magazines Mobile Mobile app Newsletter Newspaper Packaging Partner sales Podcast Pop-up PPC Press release QR codes Radio Retargeting Reviews SEO SMS Social ads Speaking events Sponsorship Tablet app Telesales Testimonials Trade shows Wearable tech webinar White paper Word of mouth
- 46. 46 WORD OF MOUTH
- 47. 47
- 49. MARKETING CHANNELS Affiliates Amazon Billboards Blog Brochures Catalogues Chat Conferences Consultations Coupons Desktop app Direct mail Ebay Email Field sales Fliers Giveaway Infographics In-store Kiosk Local Search Loyalty Magazines Mobile Mobile app Newsletter Newspaper Packaging Partner sales Podcast Pop-up PPC Press release QR codes Radio Retargeting Reviews SEO SMS Social ads Speaking events Sponsorship Tablet app Telesales Testimonials Trade shows Wearable tech webinar White paper Word of mouth
- 50. 50 FISH WHERE THE FISH ARE
- 51. 51 The Right Content The Right People The Right Place The Right Time
- 54. 54 THERE’S NO BORING INDUSTRY, ONLY BORING CONTENT
- 55. 55 7 TIPS
- 56. 56 1. TELL A STORY
- 58. ANOTHER STORY
- 60. 60 2. TAKE ADVANTAGE OF WHAT’S POPULAR
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- 73. 73 5. SHOW OFF YOUR STAFF OR CULTURE
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- 82. 82 7. HAVE FUN
- 84. 84 THANK YOU! TAMI BROUILLETTE tbrouillette@m5us.com LinkedIn: Tami Brouillette