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Richmond, Virginia Area United States

Program Director, Global Digital Marketing and Strategy

Technology / Software / Internet

What I do • Lead over 22 content marketing, web, SEM and social media professionals in the US, Canada, India and Europe. • Created and executed the digital and content strategy for IBM's multi-billion dollar Business Analytics, Information Management and Enterprise Content Management businesses. • Deliver highly effective, scalable digital strategies and content through all global markets. • Increase inbound lead quality and response rates by constantly improving content and innovating new digital marketing approaches. • Drive inbound marketing initiatives for the largest software brands in the world, including SPSS, Cognos, DB2, Netezza, Cloudant, Watson Analytics, Informix an...