A retail and marcomms professional with over 20 years experience, Helen has specialised in mobile for more than 10 years and was at the birth of mobile marketing in 2000 as Head of Customer Experience at ZagMe, the location based mobile marketing pioneer.
Today, Helen is a specialist consultant in mobile marketing, advertising and media working on a wide variety of projects including developing mobile strategies, analysing trends, creating products and services, and implementing initiatives for a wide variety of clients including NewsCorp, Teletext, The English National Opera, Dagen, Egmont, BBC and Vodafone to name but a few. She also advises mobile start-ups on their business strateg...
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