鈥� Centrally leading Optimisation as a major strategic initiative within Betsson Group
鈥� Establishing processes that support an ongoing strategy for Optimisation
鈥� Analysing web and conversion data
鈥� CRO, customer journey, end-to-end full funnel testing
鈥� Disseminating knowledge, test results and best practices in UX
鈥� Supporting brand teams with on-site, product, campaign testing across all devices
鈥� Tool owner / in-house expert for all AB/n / MVT testing, measuring and reporting
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