Digital video
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Digital video is becoming increasingly popular, with online video services having over 1 billion users worldwide in 2012. Short films and videos are being used for a variety of purposes including entertainment, marketing, brand expression, and behavior change. Digital video ad spending has doubled in the past two years and services like YouTube reach more 18-24 year olds than television. By 2017, digital video is predicted to be more popular than Facebook.
Digital video
- 1. Digital Video Workshop Short 鍖lm for small screens has never been so big
- 3. Digital video ad spend has doubled in the past 2 years YouTube reaches more people aged 18 to 24 than any TV channel By 2017 digital video will be more popular than Facebook Online video services had just around 1 billion users worldwide in 2012 Sources: http://www.emarketer.com/Article/Video-Ads-Success-Hinges-on-Social-Sharing-Early-Days/1009852 http://www.forbes.com/forbesinsights/going_native/ http://www.cisco.com/en/US/netsol/ns827/networking_solutions_sub_solution.html FACTS
- 6. Paid media seeding Paid social ads Web landing page Tumblr production Data capture & reporting Bloggers Online press outreach SEEDING
- 7. Production resources Leith has produced more than 1000 鍖lms WHY LEITH? Planning experience Creative chops
- 8. OUR WORK Client: Project: Chris and Danny Film CLICK HERE TO VIEW This short 鍖lm was made to raise awareness of the Games coming to Glasgow. The 鍖lm relied on the banter between Chris Hoy and Danny MacAskill as Danny tried out cycling at a Velodrome. It was hugely popular online and was widely shared. It has almost 300,000 views. The Glasgow 2014 Commonwealth Games Client: Project: The Queens Baton Relay CLICK HERE TO VIEW With the help of Scottish actor Billy Boyd (Pippin in Lord of the Rings), we made this short 鍖lm to raise awareness about the Glasgow 2014 Queens Baton Relay(QBR). The 鍖lm was used at the launch of the QBR and will be used to raise awareness throughout the QBR journey The Glasgow 2014 Commonwealth Games Project: Volunteering CLICK HERE TO VIEW Karen Dunbar was the voice for this short 鍖lm that shows everything you need to know about Volunteering at Glasgow 2014 in a nutshell. The 鍖lm was used on the Volunteering website, to help people understand the process. The Glasgow 2014 Commonwealth GamesClient: Client: Scottish Government Project: Bowel Cancer Online CLICK HERE TO VIEW This online 鍖lm was made to try to convince older relatives to take the bowel cancer test. The 鍖lm is a great example of a serious problem being communicated in a funny and extremely shareable way. It has been hugely popular, getting over 45,000 Youtube views.
- 9. OUR WORK Burness Paull Project: CLICK HERE TO VIEW A short 鍖lm to raise awareness of the merger of law 鍖rms Burness and Paull and Willamsons.The 鍖lm was used as part of a rebranding exercise, which helped deliver 10% increase in turnover and 14% increase in net pro鍖t. Client: Client: Scottish Government Project: Ready for winter? CLICK HERE TO VIEW We made a short animation to highlight the risks involved as it gets colder in winter. It gave some straightforward advice for the colder months and had an extremely positive reception. Client: Scottish Government Project: Curriculum For Excellence CLICK HERE TO VIEW This 鍖lm was made to highlight ways that the Curriculum For Excellence is expanding and enriching learning in Scotland. It mixes an animation with 鍖lmed content, which makes for an interesting style that shows how the Curriculum For Excellence is improving education for children in Scotland. Client: Scottish Government Project: Scottish National Heritage (Biodiversity) CLICK HERE TO VIEW This short 鍖lm was to raise awareness about the importance of bees to Biodiversity and how they can ultimately affect the world we live in. Using the voice of Phil Kay the 鍖lm also suggests ways that we can help the bee population in Scotland. It has more than 50,000 views on Youtube. Merger Awareness