Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
Marketing Head | Author "The Professional Marketer"鈥� and "The SaaS Marketing Handbook" | Successful Kickstarter
Industry
Technology / Software / Internet
Website
About
An experienced marketer across a broad range of technologies. Built numerous marketing teams to help grow businesses, including two acquisitions. Hightlights include:
* Rebranded and relaunched CrowdFlower online presence. Pivoted product sale to SaaS monthly platform license scheme from service-based contracts to create steady MRR stream.
* Led nine worldwide product launches at Symantec. Created sales playbook and tools used to train over 1200 enterprise and channel sales reps.
* Repositioned PGP product line to spike sales and lead to eventual $350 million acquisition by Symantec. Instituted company's first marketing automation system and social media program to accelerate customer ac...
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