inspiratie | architectuur | werken | google | door toine nagel

May 28, 2011Download as PPT, PDF0 likes432 views

Toine Nagel

Inspiratie voor u gevonden op thecoolhunter.net

Google | Zurich | Zwitserland
Opdrachtgever:

Google

Pojectarchitect:

Camenzind Evolution (Stefan Carmenzind)

Binnenhuisarchitect:

Carmenzind Evolution

Bruto vloeroppervlakte:

1.200 m2 (voor 800 medewerk(st)ers)

Bruto inhoud:

nb

Totale stichtingskosten:

nb

Bouwsom:

nb

toinenagel.nl

inspiratie | architectuur | werken | google | door toine nagel

Een érg geslaagd staaltje ‘co-creation’ van Stefan
Carmenzind en de zijnen. Het Google management heeft
zich niet bemoeid heeft met de realisatie (!)
In plaats van te praten met het management hebben
Stefan en zijn team 350 interviews afgenomen met zo’n
beetje de hele binnenshuis werkende staf. En die mensen
vinden sociale ruimten en een goed koffie-apparaat véél
belangrijker dan een duur bureau of dure vloerbedekking...

Wat mij betreft dus de titels co-creation, social design en
human centered design waardig.

www.toinenagel.nl

Tijdens de iLounge bijeenkomst van het DDMA, georganiseerd in Amsterdam, sprak Paul Postma over neuromarketing. Achmed Taouil sprak over het kernwaarde-model dat ontwikkeld werd door Marotura. Toine Nagel belichtte de relevantie van toegepaste psychologie in nieuwetijdse marketing (3.0). De benadering waarin consumer insights, dialoog, het opbouwen van duurzame klantrelaties en dús sympathie centraal staan...

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inspiratie | architectuur | werken | google | door toine nagel

1. ‘Google’ Zurich | Zwitserland toinenagel.nl

2. Inspiratie voor u gevonden op thecoolhunter.net Google | Zurich | Zwitserland Opdrachtgever: Google Pojectarchitect: Camenzind Evolution (Stefan Carmenzind) Binnenhuisarchitect: Carmenzind Evolution Bruto vloeroppervlakte: 1.200 m2 (voor 800 medewerk(st)ers) Bruto inhoud: nb Totale stichtingskosten: nb Bouwsom: nb toinenagel.nl

8. Een érg geslaagd staaltje ‘co-creation’ van Stefan Carmenzind en de zijnen. Het Google management heeft zich niet bemoeid heeft met de realisatie (!) In plaats van te praten met het management hebben Stefan en zijn team 350 interviews afgenomen met zo’n beetje de hele binnenshuis werkende staf. En die mensen vinden sociale ruimten en een goed koffie-apparaat véél belangrijker dan een duur bureau of dure vloerbedekking... Wat mij betreft dus de titels co-creation, social design en human centered design waardig. www.toinenagel.nl

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inspiratie | architectuur | werken | google | door toine nagel

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inspiratie | architectuur | werken | google | door toine nagel