Personal Information
Organization / Workplace
Australian Capital Territory Area, Australia Australia
Occupation
Lecturer at Australian National University
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Education
About
Publication History
Published Papers
Eagar T. and Campbell, J. (2012). We, Us and Them: Multiple Identity Projects in Brand Community Conflicts, Asia-Pacific Advances in Consumer Research, Queenstown, 6-8 July
Eagar T. (2010). Approaching God: Proxy and Proximity of Brand Heroes to the Brand Community, Advances in Consumer Research, Jacksonville, 7-10 October
Eagar, T. (2009). "Defining the Brand Hero: Explorations of the Impact of Brand Hero Credibility on a Brand Community", Advances in Consumer Research, Vol. 36, 488-493
Conference Papers
Lindridge, A.M. and Eagar, T. (2014). "The rise, death and resurrection of a celeactor: What Ziggy Stardust and David Bowie tells us abou
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