Tong quan seo
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T¨¤i li?u tr¨¬nh b¨¤y chi?n l??c SEO hi?u qu? cho t? kh¨®a qu?ng c¨¢o trong th??ng m?i ?i?n t?, g?m c¨¢c b??c t? ch?n l?a t? kh¨®a, ?¨¢nh gi¨¢ ??i th?, thi?t k? website ??n ?o l??ng v¨¤ hi?u ch?nh. N¨® c?ng cung c?p h??ng d?n chi ti?t v? c¨¢ch ch?n l?c t? kh¨®a d?a tr¨ºn ph?n t¨ªch v¨¤ s? d?ng c¨¢c c?ng c? nh? Google Keyword Tool v¨¤ Google Insight. C¨¢c v¨ª d? c? th? ???c ??a ra nh?m gi¨²p x¨¢c ??nh t? kh¨®a li¨ºn quan ??n d?ch v? ?¨¤o t?o c?a t? ch?c gi¨¢o d?c truongdaynghe.net.
![1. Ch?n l?a t? kh¨®a qu?ng c¨¢o (tt)
?B. C¨¢c b??c x¨¢c ??nh t? kh¨®a:
? B??c 1: Ph?n t¨ªch v¨¤ li?t k¨º c¨¢c t? kh¨®a ?? m?i c¨¢c kh¨¢ch
h¨¤ng ??n website c?a b?n [DS1]
? B??c 2: S? d?ng c?ng c? Google keyword tool ?? so s¨¢nh
v¨¤ m? r?ng danh s¨¢ch c¨¢c t? kh¨®a n¨¤y [DS2]
? B??c 3: S? d?ng c?ng c? Google Insight ?? ph?n t¨ªch ???c
xu h??ng c?a c¨¢c t? kh¨®a [DS3]
? B??c 4: K?t h?p 2 c?ng c? ?? ch?n l?c danh s¨¢ch t? kh¨®a
[DS4]](https://image.slidesharecdn.com/tongquanseo-130527035039-phpapp02/85/Tong-quan-seo-5-320.jpg)
Tong quan seo
- 1. LOGO Tr??ng TCN KTCN H?NG V??NG Khoa C?ng Ngh? Th?ng Tin ??? Kh¨®a h?c: Th??ng M?i ?i?n T? Gi¨¢o vi¨ºn: V? ??c Thi?n ducthienkhtn@gmail.com Chi?n l??c SEO hi?u qu?
- 2. C¨¢c b??c chi?n l??c 1. Ch?n l?a t? kh¨®a qu?ng c¨¢o 2. ?¨¢nh gi¨¢ ??i th? c?nh tranh 3. ??ng k? domain ph¨´ h?p 4. Thi?t k? website 5. Thi?t l?p Landing page 6. SEO onpage 7. SEO offpage 8. ?o l??ng & hi?u ch?nh
- 3. 1. Ch?n l?a t? kh¨®a qu?ng c¨¢o ?A. C¨¢c kh¨¢i ni?m ? Ph?n bi?t t? kh¨®a c¨® d?u v¨¤ kh?ng d?u ? Kh?ng ph?n bi?t ch? hoa, th??ng ??? c?nh tranh t? kh¨®a ? S? d?ng Google keyword tool ?? th?ng k¨º ?T? l? chuy?n ??i ? C?ng th?c = S? l??ng m?c ti¨ºu/t?ng traffic ? V¨ª d?: C¨® 100 ng??i truy c?p v¨¤o website v?i t? kh¨®a ¡°thiet ke web¡± nh?ng c¨® 10 ng??i s?n ph?m/d?ch v? th¨¬ t? l? chuy?n ??i = 10%
- 4. 1. Ch?n l?a t? kh¨®a qu?ng c¨¢o (tt)
- 5. 1. Ch?n l?a t? kh¨®a qu?ng c¨¢o (tt) ?B. C¨¢c b??c x¨¢c ??nh t? kh¨®a: ? B??c 1: Ph?n t¨ªch v¨¤ li?t k¨º c¨¢c t? kh¨®a ?? m?i c¨¢c kh¨¢ch h¨¤ng ??n website c?a b?n [DS1] ? B??c 2: S? d?ng c?ng c? Google keyword tool ?? so s¨¢nh v¨¤ m? r?ng danh s¨¢ch c¨¢c t? kh¨®a n¨¤y [DS2] ? B??c 3: S? d?ng c?ng c? Google Insight ?? ph?n t¨ªch ???c xu h??ng c?a c¨¢c t? kh¨®a [DS3] ? B??c 4: K?t h?p 2 c?ng c? ?? ch?n l?c danh s¨¢ch t? kh¨®a [DS4]
- 6. 1. Ch?n l?a t? kh¨®a qu?ng c¨¢o (tt) ?C. Ph?n lo?i t? kh¨®a ? Nh¨®m t? li¨ºn quan ??n th??ng hi?u ? Nh¨®m t? li¨ºn quan ??n s?n ph?m/ d?ch v? (C¨¢c nh¨®m t? kh¨®a con t¨´y theo t?ng ??i t??ng c? th?) ?p d?ng: TruongDayNghe.Net l¨¤ 1 t? ch?c gi¨¢o d?c, chuy¨ºn ?¨¤o t?o c¨¢c kh¨®a h?c tr?c tuy?n (online) v¨¤ c¨¢c kh¨®a h?c offline li¨ºn quan ??n thi?t k? website, th??ng m?i ?i?n t?. Hi?n t? ch?c n¨¤y c¨® nhu c?u v? SEO, h?y x¨¢c ??nh c¨¢c t? kh¨®a li¨ºn quan ??n c¨¢c d?ch v? ?¨¤o t?o c?a TruongDayNghe.Net
- 7. 1. Ch?n l?a t? kh¨®a qu?ng c¨¢o (tt) ? Danh m?c t? kh¨®a STT T? KH?A L??T T?M KI?M ?? C?NH TRANH GHI CH? 1 Thiet ke website 301.000 Trung b¨¬nh 2 Thi?t k? website 368.000 Trung b¨¬nh 3 Hoc website 74.000 Th?p 4 H?c website - - 5 Khoa hoc thiet ke web 260 Trung b¨¬nh 6 Kh¨®a h?c thi?t k? web 390 Cao 7 Day lam website 480 Th?p 8 D?y l¨¤m website 720 Th?p 9 Website 101.000.000 Th?p ¡. ¡¡¡¡¡¡¡. ¡¡¡ ¡¡¡ ¡¡¡..
- 8. 1. Ch?n l?a t? kh¨®a qu?ng c¨¢o (tt) ? Danh m?c t? kh¨®a STT T? KH?A L??T T?M KI?M ?? C?NH TRANH GHI CH? 10 Truong day nghe 18.100 Th?p 11 Tr??ng d?y ngh? 33.100 Th?p 12 Day nghe truc tuyen 720 Th?p 13 D?y ngh? tr?c tuy?n - - ¡. ¡¡¡¡¡¡¡. ¡¡¡ ¡¡¡ ¡¡¡..