Milenio TV 2011
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Milenio Television has become Mexico's most-watched cable and satellite news network since its 2008 launch, outperforming established competitors like CNN and Teleformula with a 189% average yearly rating growth. The network distinguishes itself through original programming tailored for television audiences, a strong breaking news structure, and comprehensive local and national coverage, all facilitated by a robust media infrastructure. Milenio boasts a diverse array of content including news, sports, and cultural programming, underpinned by extensive marketing support for distributors.
Milenio TV 2011
- 1. May 10, 2011
- 2. Milenio is A Ratings Success and the Most Watched Cable and Satellite TV News Network in Mexico!!
- 3. Milenio Is So Good That It Beats CNN, Teleformula, ESPN, Sony and even MTV!
- 5. Since Its Launch in 2008 Milenio Television Has Achieved a Spectacular 189% Average Yearly Growth in Ratings and Audience Share Beating All News Competitors.
- 8. Just 2 years after launch Milenio out performs long time established brands like CNN and Teleformula.
- 11. Milenio Television vs Teleformula Comparison of two Mexican News Services
- 14. On Saturdays & Sundays Milenio doubles its audience share
- 16. How Milenio Television Differs from Teleformula Programming Concept, TV vs. Radio: MILENIO TV produces original news programming for television audiences. TELEFORMULA produces news programming for radio audiences first that is then adapted for television. Programming Continuity: MILENIO TV integrates its news programming around current local, national and international issues important to Mexican audiences. TELEFORMULA lacks programming continuity, relying on well known communicators independently producing their own segments that are typically unrelated to each other. Breaking News: MILENIO TV is based on a CNN-type Breaking News hourly news wheel. TELEFORMULA does not have a Breaking News structure and focuses instead on opinion segments and in-depth interviews. Local and National News Coverage: MILENIO TV is backed by one of the most extensive 24-hours-a-day newspaper, radio and television news gathering networks in Mexico that allows for local and nationally relevant news from the provinces including the northern U.S.-Mexico border areas and important cities like Guadalajara, Guanajuato, Zacatecas, Oaxaca, Monterrey as well as Mexico City. TELEFORMULA is not backed by that type of news infrastructure and focuses instead on Mexico City, the government and national politics.
- 17. Milenio TV has an extensive news gathering and production infrastructure that includes newspaper, radio, television facilities and some of the best journalists and correspondents in Mexico.
- 18. Milenios main state-of-the-art Production and Transmission facilities are located in Monterrey and Mexico City.
- 19. Programming Approximately 60% of Milenios Programming is News; 25% Sports; and the remainder is composed of shows related to Finance, Politics, Commentary & Debates, Interviews Satire, Fashion and Entertainment.
- 20. Milenio News Wheel News Wheel From 5am to 7pm 24/7 Milenios news programming structure is based on a CNN-type 60 minute news wheel that allows for fast LIVE Coverage of Breaking News in real time.
- 21. Prime Time Programming: National & International News Sports Fashion Health Entertainment News Politics Business & Finance Social Commentary Featuring some of the most recognized and respected journalists on Mexican television. In a journalistic style that is familiar to Mexican audiences.
- 22. Milenio VOD POLTICA CERO (Politics and Social Satire) - Jairo Calixto Albarr叩n offers political and social satire about any and everything relevant to the national experience in Mexico from ex- Presidents to rock music. EL ASALTO A LA RAZN (Analysis and Commentary) - Carlos Marin presents to-the- point analysis and commentary of public events and personalities of national and international interest. CHIC (Fashion and Lifestyle) - Fashion, glamorous events and social celebrations of national and international interest are captured on camera and in the newsroom. LA CONVERSACIN (Interviews) - A program that features in-depth interviews of key political and business personalities with incisive questions and intelligent conversation that focuses on controversial issues. Amount & Refresh Rates TBD
- 23. High Def TV Milenio TV HD is scheduled for launch in July 2011
- 24. TV Everywhere Milenio Television owns 100% of its programming and supports its distribution partners TV Everywhere initiatives.
- 25. Online Milenio Geo-Blocks its Live online feed per zip codes provided by its launch distribution partners.
- 26. Distribution Milenio TV is widely distributed throughout Mexico on over 400 cable systems and on the Sky satellite TV service.
- 27. Men & Women A, B, C+
- 28. Marketing & Launch Support Milenio drives sub growth by providing 100% support of its Distribution Partners Growth Initiatives including : Free Carriage Online Support Call Center Training Employee Directed Events Direct Mail Print Advertising On-Air Radio Campaigns On-Air TV Campaigns Local Events Featuring On-Air Personalities Subscriber Contests Mexico Travel & Other Subscriber Prizes Sponsorships Merchandising Support
- 29. Technical Specs Satellite: SATMEX 6 Band: C Transponder: 01C1 Polarity: VERTICAL Upload Frequency: 5943.50 MHz. Download Frequency: 3718.50 MHz. L.O. Frequency: 5150 MHz. Modulation: 8PSK DVBS-2 F.E.C. 他 Data Rate: 26.609 Mbps. Symbol Rate: 12.22 Msym. Decoders: D9865B; D9854; D9858 Cisco SERVICES: 1 Multimedios TV Mexico 2 Milenio TV 3 Teleritmo 4 Multimedios TV USA 5 Multimedios TV HD Milenio TV HD - July 2011
- 30. Why Milenio TV? At a time when the Mexico Drug Wars and Illegal Immigration are important news stories to viewers on both sides of the U.S.- Mexico border, launching Milenio Television, the most watched TV news network in Mexico, makes good business sense! Over 70% of U.S. Hispanics are Mexican who maintain close family ties with Mexico, they prefer news from Mexico, by Mexicans, for Mexicans. Milenio, the only 24/7 All Mexican CNN-type Spanish Language Television News Network, is the most watched cable & satellite TV news service in Mexico. Milenio reports news from a uniquely Mexican perspective featuring some of the most respected and recognized journalists on Mexican Television in a style familiar to Mexican audiences. Milenio's extensive state-of-the-arts news gathering infrastructure includes television, radio, newspapers and magazines. Milenio offers 100% marketing and launch support to its distribution partners. Launching Milenio Television will increase subscriber growth among your core Mexican demographic.
- 31. Gustavo Mena 305.496-3733 gmena@unoentertainment.com