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Whatsgoinon.ca
- 1. whatsgoinon.ca! Cape Bretons On Demand Go and Do Guide Friday, April 30, 2010
- 2. whatsgoinon.ca - about began slow roll out of site in early February 2010 provide information on 500+ events each month posting 10+ articles per week with a goal of 18+ per week topic areas include arts & culture, recreation and lifestyle Friday, April 30, 2010
- 3. whatsgoinon.ca - goals To dramatically raise the awareness of the number and quality of local events Increase participation rates by making event info easily accessible Divert money that would otherwise go to multinational entertainment corporations (Sony, Nintendo, Dreamworks etc.) into the pockets of local artists, entertainers, event planners, organizations, tour operators, restuauraunts, etc. Friday, April 30, 2010
- 4. whatsgoinon.ca - social media! ! Site is built on self hosted Wordpress install Gained over 1600 Facebook fans in 3 months Our content is automatically posted to Twitter and our FB Page Post highlights from our events calendar each day Reach out to those discussing Cape Breton on Twitter add this button on each post allows readers to easlily share our content Friday, April 30, 2010
- 5. whatsgoinon.ca - marketing!! ! ! Google Ads - keywords - Cape Breton Facebook ads targeted to friends of our fans + in Nova Scotia weathernetwork.ca ads targeted to people searching Cape Breton Weather URL on billboard in Sydney & Port Hawkesbury Friday, April 30, 2010
- 6. whatsgoinon.ca - mentors! ! ! ! Rework - Jason Fried Crush it! - Gary Vaynerchuck Trust Agents - Chris Brogan Tribes & The Dip - Seth Godin mashable.com socialmediaexaminer.com Friday, April 30, 2010
- 7. whatsgoinon.ca - early partners! ! Destination Cape Breton novascotia.com Cape Breton Regional Municipality Cape Breton Partnership Cape Breton Centre for Craft and Design Port Hawkesbury Civic Center Friday, April 30, 2010