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Ways Entrepreneur Wannabes Can Determine What Kind of Business To Start
Waiting for a Kiss from the Muses   Is Like Waiting for Godot
Agenda Look inside you Look outside of you Be curious Push the envelope Be observant  Have others help you Set your own direction
Look Inside You
Personal Assessment What do you enjoy doing? What skills do you have? What industry expertise do you have?
Personal Need Gary Erickson, Clif Bars Liz Lange, maternity wear Sara Blakley, Spanx Pierre Omidyar, ebay
Do what you love Coco Chanel, Helena Rubinstein and Elizabeth Arden  fashion / cosmetics Yvon Chouinard, Patagonia Alice Waters, Chez Panisse Ben Cohen and Jerry Greenfield, Ben & Jerry Ice Cream
Poll Which other entrepreneurs come to mind who met their own (or someone important to them) need and developed a successful business?
Questions
Look Outside  of You
Unmet Need in the Market Ronald Grzywinski, Milton Davis, Jim Fletcher and Mary Houghton, ShoreBank Camille Bressler, Michael Levoshko, Mel Benson, Denise Gallagher, Matt Vinikas, and Marcia Stein, Senior Whole Health Rick Alden, Skullcandy  Jerry Torres, Torres Advanced Enterprise Solutions
Changes in the Market Opens Opportunity: Technology, Regulation Regulation, MCI and Sprint Technology, Vonage and Technology, Skype Technology, Flickr Technology, Netflix
Changes in the Market Opens Opportunity: Demographic, Psychographic/Lifestyle, Behavior Children who have autism People who are visually impaired Girls who surf or want to
Changes in the Market Trends Opens Opportunity: Perception Whole Foods Method, Seventh Generation Domini Social Investments Borrego Solar
Poll Which other entrepreneurs come to mind who took advantage of a change in the market?
Questions
Be Creative
Damn I Should Have Thought of That: The Obvious Gary Burrell  and Min Kao, Garmin-GPS Herb Kelleher ,  Southwest Airlines Charles Schwab, Schwab William Wang, Vizio
Phoenix Rising: Out of the Ashes of Failure Can Come Success Fritz Maytag, Anchor Brewing Led by Dr. Daryoosh Vakhshoori Ahura Scientific Douglas Quikut, Ginsu Pfizer,   Viagra
Counter Intuitive: Huh! Online book store Online video rental Low priced store, yet employees have benefits
Scratch a Niche Bob Johnson, BET Rick Alden, Skullcandy  Staffing agency  for nonprofits and  fashion industry Fiscal management  for nonprofits
Poll Which other entrepreneurs typify the creative entrepreneur?
Questions
Push the Envelope
Necessity Is the Mother of Invention: Theres Got to Be a Better Way New Leaf Paper Better World Books Organic Valley of Farms Yahoo, Google,  Amazon, Ebay,  LinkedIn
Bright Idea: May Be Not Zipper Ballpoint pen Aerosol spray can Tab to open soft drinks Velcro
Poll Which entrepreneurs created new processes or new products?
Questions
Have Others  Help You
Your Passion: Dogs Brown Fleas Black Small Exercise Leash Collar Yellow Big Clean-up Walk  Mind Mapping
Your Passion: Dogs Brown Black Exercise Leash Collar Yellow Clean-up Walk  Big Small Fleas Grooming Mind Mapping
Mix and Match Industry expertise Passion Skills Interests
Identify Your Reasons For Starting a Business This is personal journey There are no right  or wrong answers
Determine the Additional Support Youll Need Take classes Join industry groups Join networking groups Network Join peer-to-peer mastermind or CEO Roundtables Read books and magazines on entrepreneurs and entrepreneurial techniques  Find a mentor or advisor Use a coach
Suggested Reading An oldie, but a goody  Peter Drucker,  Innovation and Entrepreneurship Harvard Business Essentials,  Entrepreneurs Toolkit,  chapter 2 Entrepreneur.com What's Love Got to Do With It? http://www.entrepreneur.com/startingabusiness/selfassessment/article76120.html You're the Inspiration http://www.entrepreneur.com/magazine/entrepreneur/2005/september/79406.html Scratch a Niche http://www.entrepreneur.com/magazine/entrepreneur/2005/august/78814.html 7 Methods in Choosing a Business  http://www.powerhomebiz.com/vol72/methods.htm
Set Your Own Direction
Questions
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Ways Entrepreneur Wannabes Can Determine What Kind of Business to Start

  • 1.
  • 2. Ways Entrepreneur Wannabes Can Determine What Kind of Business To Start
  • 3. Waiting for a Kiss from the Muses Is Like Waiting for Godot
  • 4. Agenda Look inside you Look outside of you Be curious Push the envelope Be observant Have others help you Set your own direction
  • 6. Personal Assessment What do you enjoy doing? What skills do you have? What industry expertise do you have?
  • 7. Personal Need Gary Erickson, Clif Bars Liz Lange, maternity wear Sara Blakley, Spanx Pierre Omidyar, ebay
  • 8. Do what you love Coco Chanel, Helena Rubinstein and Elizabeth Arden fashion / cosmetics Yvon Chouinard, Patagonia Alice Waters, Chez Panisse Ben Cohen and Jerry Greenfield, Ben & Jerry Ice Cream
  • 9. Poll Which other entrepreneurs come to mind who met their own (or someone important to them) need and developed a successful business?
  • 11. Look Outside of You
  • 12. Unmet Need in the Market Ronald Grzywinski, Milton Davis, Jim Fletcher and Mary Houghton, ShoreBank Camille Bressler, Michael Levoshko, Mel Benson, Denise Gallagher, Matt Vinikas, and Marcia Stein, Senior Whole Health Rick Alden, Skullcandy Jerry Torres, Torres Advanced Enterprise Solutions
  • 13. Changes in the Market Opens Opportunity: Technology, Regulation Regulation, MCI and Sprint Technology, Vonage and Technology, Skype Technology, Flickr Technology, Netflix
  • 14. Changes in the Market Opens Opportunity: Demographic, Psychographic/Lifestyle, Behavior Children who have autism People who are visually impaired Girls who surf or want to
  • 15. Changes in the Market Trends Opens Opportunity: Perception Whole Foods Method, Seventh Generation Domini Social Investments Borrego Solar
  • 16. Poll Which other entrepreneurs come to mind who took advantage of a change in the market?
  • 19. Damn I Should Have Thought of That: The Obvious Gary Burrell and Min Kao, Garmin-GPS Herb Kelleher , Southwest Airlines Charles Schwab, Schwab William Wang, Vizio
  • 20. Phoenix Rising: Out of the Ashes of Failure Can Come Success Fritz Maytag, Anchor Brewing Led by Dr. Daryoosh Vakhshoori Ahura Scientific Douglas Quikut, Ginsu Pfizer, Viagra
  • 21. Counter Intuitive: Huh! Online book store Online video rental Low priced store, yet employees have benefits
  • 22. Scratch a Niche Bob Johnson, BET Rick Alden, Skullcandy Staffing agency for nonprofits and fashion industry Fiscal management for nonprofits
  • 23. Poll Which other entrepreneurs typify the creative entrepreneur?
  • 26. Necessity Is the Mother of Invention: Theres Got to Be a Better Way New Leaf Paper Better World Books Organic Valley of Farms Yahoo, Google, Amazon, Ebay, LinkedIn
  • 27. Bright Idea: May Be Not Zipper Ballpoint pen Aerosol spray can Tab to open soft drinks Velcro
  • 28. Poll Which entrepreneurs created new processes or new products?
  • 30. Have Others Help You
  • 31. Your Passion: Dogs Brown Fleas Black Small Exercise Leash Collar Yellow Big Clean-up Walk Mind Mapping
  • 32. Your Passion: Dogs Brown Black Exercise Leash Collar Yellow Clean-up Walk Big Small Fleas Grooming Mind Mapping
  • 33. Mix and Match Industry expertise Passion Skills Interests
  • 34. Identify Your Reasons For Starting a Business This is personal journey There are no right or wrong answers
  • 35. Determine the Additional Support Youll Need Take classes Join industry groups Join networking groups Network Join peer-to-peer mastermind or CEO Roundtables Read books and magazines on entrepreneurs and entrepreneurial techniques Find a mentor or advisor Use a coach
  • 36. Suggested Reading An oldie, but a goody Peter Drucker, Innovation and Entrepreneurship Harvard Business Essentials, Entrepreneurs Toolkit, chapter 2 Entrepreneur.com What's Love Got to Do With It? http://www.entrepreneur.com/startingabusiness/selfassessment/article76120.html You're the Inspiration http://www.entrepreneur.com/magazine/entrepreneur/2005/september/79406.html Scratch a Niche http://www.entrepreneur.com/magazine/entrepreneur/2005/august/78814.html 7 Methods in Choosing a Business http://www.powerhomebiz.com/vol72/methods.htm
  • 37. Set Your Own Direction