This document discusses decision modeling and its implementation to support strategic management. It discusses how analytics can help optimize business activities by using behavioral models to emphasize long-term value drivers. Specifically, predictive modeling can help businesses make smarter strategic decisions by predicting business cycles and knowing when and how to invest or take other actions. The approach involves using non-linear predictive modeling to try and position businesses to always be in a profit cycle. Major business activities discussed include providing solutions in sports, franchising, and finance industries through consulting and applying data science methodologies.