15 years of industry experience and 10 years of academics.
Published in International and National Journals on issues relating to consumer behavior in retail settings.
A live case on JSW Shopee's Unique Distribution Model is ranked among the top ten cases in the ISB-Ivey Case Competition 2011 and published by Harvard Business Publications and Richard Ivey Publications.
Interested in research and writing of live cases
Specialties: Marketing Management, Retail Management, Sales and Distribution Management
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