Personal Information
Organization / Workplace
Melbourne Australia
Occupation
Head of Digital Strategy
Industry
Advertising / Marketing / PR
Website
About
Luc has over 12 years experience in digital media, content publication and advertising. He’s currently responsible for the digital planning across Australian Defence Force Recruiting, Cadbury, Schweppes, Medibank and Just Car Insurance.
Having started his career as an interactive designer, he worked with clients such as WISPA, Mazda, Mercedes-Benz, Heinz, AFL, NRL and the SBS. During this time he co-founded the Australian music website, TheScene.com.au which grew to one of the most popular destinations for dance music enthusiasts.
Luc’s career of left hand turns, side projects and passion in all things digital has allowed him to get a greater perspective on how to bring clients
Tags
social media
strategic planning
social media strategy
social media monitoring
marketing and advertising
case study
consumer generated
advertising
fmcg
See more
Users following Luc Wiesman