際際滷

際際滷Share a Scribd company logo
Open Web Applications   Digiday:APPS  August 12, 2009
AGENDA  Goals油  油 油 1. Understand how applications are open 油 2. Discuss the benefits of openness 油 3. Examples of different types of applications
WHAT IS OPENNESS?  What does it mean for an app to be open? Openness is achieved by providing the methods, protocols, and APIs required for sharing and syndicating data across the Web and the Internet. When openness is combined with communities of app makers, innovative applications can result. Examples include mashups: New York City + Bike Maps= New York City Bike Maps App
WHAT ARE THE BENEFITS? 1. Enabling relationships with affiliates and supporting ecommerce -Best Buy  2. Increase the reach of the brand -Netflix 3. Build community driven apps-Twitter on Twitter  4. Solve unique problems  A Tiny Thread  油 5. Innovative software development-Boxee 油
BEST BUY Developing relationships with affiliates to support ecommerce.    油
NETFLIX Extending the reach of the Netflix brand with the New York Times   油
TWITTER Building Community Driven Apps   油
A TINY THREAD  Building Community Driven Apps   油
BOXEE Innovative software development through community building, meetups, and developer challenges. We Are Hunted:  Charting the most popular songs on Twitter, MySpace, Facebook, forums, and P2P.   油
CONCLUSION What should I take away from all of this?   Accessible data is the value proposition for joining developer communities. When app makers solve their own problems through writing apps, they solve the problems of others. All because you are open from a software perspective, doesnt mean that anyone is going to develop an app that is worthwhile. Companies that dont practice some degree of openness, will lose market share.   油
Thank you   Thank You. @wpsands 油 TT
Ad

Recommended

Intervie
Intervie
Digital EYE Media
Unruly - NOAH13 London
Unruly - NOAH13 London
NOAH Advisors
Unruly - NOAH15 Berlin
Unruly - NOAH15 Berlin
NOAH Advisors
Lessons learned on Corporate Social Networks [intra.NET Reloaded 2012]
Lessons learned on Corporate Social Networks [intra.NET Reloaded 2012]
Zyncro
Shifting Sands: The new face of sustainable innovation in the age of social m...
Shifting Sands: The new face of sustainable innovation in the age of social m...
Greg Matthews
Katie leclair 8890079_pechakucha_may8
Katie leclair 8890079_pechakucha_may8
Katie LeClair
Conference Presentation on Digital Communications Trends
Conference Presentation on Digital Communications Trends
Douglas Menelly
Filipe Barroso - Google Developers Group - OSL19
Filipe Barroso - Google Developers Group - OSL19
marketingsyone
Emily
Emily
deroyanks
仗仂亠从仆亶 仄亠仂亟
仗仂亠从仆亶 仄亠仂亟
ninulia55
Social Networking vs. Social Media
Social Networking vs. Social Media
Page Sands
De Ro Math Thing
De Ro Math Thing
deroyanks
Math P
Math P
deroyanks
William
William
deroyanks
Social Media Features
Social Media Features
Page Sands
Building Social Business Applications with OpenSocial
Building Social Business Applications with OpenSocial
Clint Oram
Make Web, Not War - Open Source Microsoft Event
Make Web, Not War - Open Source Microsoft Event
Brendan Sera-Shriar
Designing your Product as a Platform
Designing your Product as a Platform
Micah Laaker
Designing Product As A Platform
Designing Product As A Platform
anandkhisti
mamahdkhyo
mamahdkhyo
san
Llllllll
Llllllll
san
Openness Forum slides
Openness Forum slides
Mike Ellis
What Does Openness Mean To The Openness Museum Community
What Does Openness Mean To The Openness Museum Community
lisbk
Introducing The Open Business Program
Introducing The Open Business Program
ninety10group
Introducing the Open Business Program
Introducing the Open Business Program
david cushman
Buiding application for social networks
Buiding application for social networks
畛 Duy Trung
Creating Value In Social Networking
Creating Value In Social Networking
Lars Trieloff
The Open Economy; and the Networked World
The Open Economy; and the Networked World
ninety10group
What Are The Best Examples of Web Applications A Complete Guide.pdf
What Are The Best Examples of Web Applications A Complete Guide.pdf
Laura Miller
The Open, Social Web
The Open, Social Web
Chris Messina

More Related Content

Viewers also liked (7)

Emily
Emily
deroyanks
仗仂亠从仆亶 仄亠仂亟
仗仂亠从仆亶 仄亠仂亟
ninulia55
Social Networking vs. Social Media
Social Networking vs. Social Media
Page Sands
De Ro Math Thing
De Ro Math Thing
deroyanks
Math P
Math P
deroyanks
William
William
deroyanks
Social Media Features
Social Media Features
Page Sands
仗仂亠从仆亶 仄亠仂亟
仗仂亠从仆亶 仄亠仂亟
ninulia55
Social Networking vs. Social Media
Social Networking vs. Social Media
Page Sands
De Ro Math Thing
De Ro Math Thing
deroyanks
Social Media Features
Social Media Features
Page Sands

Similar to Open Web Applications (20)

Building Social Business Applications with OpenSocial
Building Social Business Applications with OpenSocial
Clint Oram
Make Web, Not War - Open Source Microsoft Event
Make Web, Not War - Open Source Microsoft Event
Brendan Sera-Shriar
Designing your Product as a Platform
Designing your Product as a Platform
Micah Laaker
Designing Product As A Platform
Designing Product As A Platform
anandkhisti
mamahdkhyo
mamahdkhyo
san
Llllllll
Llllllll
san
Openness Forum slides
Openness Forum slides
Mike Ellis
What Does Openness Mean To The Openness Museum Community
What Does Openness Mean To The Openness Museum Community
lisbk
Introducing The Open Business Program
Introducing The Open Business Program
ninety10group
Introducing the Open Business Program
Introducing the Open Business Program
david cushman
Buiding application for social networks
Buiding application for social networks
畛 Duy Trung
Creating Value In Social Networking
Creating Value In Social Networking
Lars Trieloff
The Open Economy; and the Networked World
The Open Economy; and the Networked World
ninety10group
What Are The Best Examples of Web Applications A Complete Guide.pdf
What Are The Best Examples of Web Applications A Complete Guide.pdf
Laura Miller
The Open, Social Web
The Open, Social Web
Chris Messina
ITMA07 Web 2.0
ITMA07 Web 2.0
kratesng
Three Discriminators That Allow Companies To Grow To A Billion Dollars In Ten...
Three Discriminators That Allow Companies To Grow To A Billion Dollars In Ten...
SalesLabDC
South America 2008: Open Social For Brand Advertising and Media
South America 2008: Open Social For Brand Advertising and Media
Patrick Chanezon
New and Not So New Social Media Channels
New and Not So New Social Media Channels
ConnectVA
2 Conferences in 1 hour
2 Conferences in 1 hour
Ian Forrester
Building Social Business Applications with OpenSocial
Building Social Business Applications with OpenSocial
Clint Oram
Make Web, Not War - Open Source Microsoft Event
Make Web, Not War - Open Source Microsoft Event
Brendan Sera-Shriar
Designing your Product as a Platform
Designing your Product as a Platform
Micah Laaker
Designing Product As A Platform
Designing Product As A Platform
anandkhisti
mamahdkhyo
mamahdkhyo
san
Llllllll
Llllllll
san
Openness Forum slides
Openness Forum slides
Mike Ellis
What Does Openness Mean To The Openness Museum Community
What Does Openness Mean To The Openness Museum Community
lisbk
Introducing The Open Business Program
Introducing The Open Business Program
ninety10group
Introducing the Open Business Program
Introducing the Open Business Program
david cushman
Buiding application for social networks
Buiding application for social networks
畛 Duy Trung
Creating Value In Social Networking
Creating Value In Social Networking
Lars Trieloff
The Open Economy; and the Networked World
The Open Economy; and the Networked World
ninety10group
What Are The Best Examples of Web Applications A Complete Guide.pdf
What Are The Best Examples of Web Applications A Complete Guide.pdf
Laura Miller
The Open, Social Web
The Open, Social Web
Chris Messina
ITMA07 Web 2.0
ITMA07 Web 2.0
kratesng
Three Discriminators That Allow Companies To Grow To A Billion Dollars In Ten...
Three Discriminators That Allow Companies To Grow To A Billion Dollars In Ten...
SalesLabDC
South America 2008: Open Social For Brand Advertising and Media
South America 2008: Open Social For Brand Advertising and Media
Patrick Chanezon
New and Not So New Social Media Channels
New and Not So New Social Media Channels
ConnectVA
2 Conferences in 1 hour
2 Conferences in 1 hour
Ian Forrester
Ad

Recently uploaded (20)

Why Its Critical to Have an Integrated Development Methodology for Edge AI,...
Why Its Critical to Have an Integrated Development Methodology for Edge AI,...
Edge AI and Vision Alliance
Tech-ASan: Two-stage check for Address Sanitizer - Yixuan Cao.pdf
Tech-ASan: Two-stage check for Address Sanitizer - Yixuan Cao.pdf
caoyixuan2019
Floods in Valencia: Two FME-Powered Stories of Data Resilience
Floods in Valencia: Two FME-Powered Stories of Data Resilience
Safe Software
FIDO Seminar: Evolving Landscape of Post-Quantum Cryptography.pptx
FIDO Seminar: Evolving Landscape of Post-Quantum Cryptography.pptx
FIDO Alliance
Integration of Utility Data into 3D BIM Models Using a 3D Solids Modeling Wor...
Integration of Utility Data into 3D BIM Models Using a 3D Solids Modeling Wor...
Safe Software
FIDO Seminar: Perspectives on Passkeys & Consumer Adoption.pptx
FIDO Seminar: Perspectives on Passkeys & Consumer Adoption.pptx
FIDO Alliance
Viral>Wondershare Filmora 14.5.18.12900 Crack Free Download
Viral>Wondershare Filmora 14.5.18.12900 Crack Free Download
Puppy jhon
Kubernetes Security Act Now Before Its Too Late
Kubernetes Security Act Now Before Its Too Late
Michael Furman
Creating Inclusive Digital Learning with AI: A Smarter, Fairer Future
Creating Inclusive Digital Learning with AI: A Smarter, Fairer Future
Impelsys Inc.
MuleSoft for AgentForce : Topic Center and API Catalog
MuleSoft for AgentForce : Topic Center and API Catalog
shyamraj55
No-Code Workflows for CAD & 3D Data: Scaling AI-Driven Infrastructure
No-Code Workflows for CAD & 3D Data: Scaling AI-Driven Infrastructure
Safe Software
AI VIDEO MAGAZINE - June 2025 - r/aivideo
AI VIDEO MAGAZINE - June 2025 - r/aivideo
1pcity Studios, Inc
AudGram Review: Build Visually Appealing, AI-Enhanced Audiograms to Engage Yo...
AudGram Review: Build Visually Appealing, AI-Enhanced Audiograms to Engage Yo...
SOFTTECHHUB
FME for Distribution & Transmission Integrity Management Program (DIMP & TIMP)
FME for Distribution & Transmission Integrity Management Program (DIMP & TIMP)
Safe Software
FIDO Seminar: New Data: Passkey Adoption in the Workforce.pptx
FIDO Seminar: New Data: Passkey Adoption in the Workforce.pptx
FIDO Alliance
Addressing Evolving AI Model Challenges Through Memory and Storage, a Prese...
Addressing Evolving AI Model Challenges Through Memory and Storage, a Prese...
Edge AI and Vision Alliance
Securing Account Lifecycles in the Age of Deepfakes.pptx
Securing Account Lifecycles in the Age of Deepfakes.pptx
FIDO Alliance
From Enterprise to Makers: Driving Vision AI Innovation at the Extreme Edge,...
From Enterprise to Makers: Driving Vision AI Innovation at the Extreme Edge,...
Edge AI and Vision Alliance
AI vs Human Writing: Can You Tell the Difference?
AI vs Human Writing: Can You Tell the Difference?
Shashi Sathyanarayana, Ph.D
Key Requirements to Successfully Implement Generative AI in Edge DevicesOpt...
Key Requirements to Successfully Implement Generative AI in Edge DevicesOpt...
Edge AI and Vision Alliance
Why Its Critical to Have an Integrated Development Methodology for Edge AI,...
Why Its Critical to Have an Integrated Development Methodology for Edge AI,...
Edge AI and Vision Alliance
Tech-ASan: Two-stage check for Address Sanitizer - Yixuan Cao.pdf
Tech-ASan: Two-stage check for Address Sanitizer - Yixuan Cao.pdf
caoyixuan2019
Floods in Valencia: Two FME-Powered Stories of Data Resilience
Floods in Valencia: Two FME-Powered Stories of Data Resilience
Safe Software
FIDO Seminar: Evolving Landscape of Post-Quantum Cryptography.pptx
FIDO Seminar: Evolving Landscape of Post-Quantum Cryptography.pptx
FIDO Alliance
Integration of Utility Data into 3D BIM Models Using a 3D Solids Modeling Wor...
Integration of Utility Data into 3D BIM Models Using a 3D Solids Modeling Wor...
Safe Software
FIDO Seminar: Perspectives on Passkeys & Consumer Adoption.pptx
FIDO Seminar: Perspectives on Passkeys & Consumer Adoption.pptx
FIDO Alliance
Viral>Wondershare Filmora 14.5.18.12900 Crack Free Download
Viral>Wondershare Filmora 14.5.18.12900 Crack Free Download
Puppy jhon
Kubernetes Security Act Now Before Its Too Late
Kubernetes Security Act Now Before Its Too Late
Michael Furman
Creating Inclusive Digital Learning with AI: A Smarter, Fairer Future
Creating Inclusive Digital Learning with AI: A Smarter, Fairer Future
Impelsys Inc.
MuleSoft for AgentForce : Topic Center and API Catalog
MuleSoft for AgentForce : Topic Center and API Catalog
shyamraj55
No-Code Workflows for CAD & 3D Data: Scaling AI-Driven Infrastructure
No-Code Workflows for CAD & 3D Data: Scaling AI-Driven Infrastructure
Safe Software
AI VIDEO MAGAZINE - June 2025 - r/aivideo
AI VIDEO MAGAZINE - June 2025 - r/aivideo
1pcity Studios, Inc
AudGram Review: Build Visually Appealing, AI-Enhanced Audiograms to Engage Yo...
AudGram Review: Build Visually Appealing, AI-Enhanced Audiograms to Engage Yo...
SOFTTECHHUB
FME for Distribution & Transmission Integrity Management Program (DIMP & TIMP)
FME for Distribution & Transmission Integrity Management Program (DIMP & TIMP)
Safe Software
FIDO Seminar: New Data: Passkey Adoption in the Workforce.pptx
FIDO Seminar: New Data: Passkey Adoption in the Workforce.pptx
FIDO Alliance
Addressing Evolving AI Model Challenges Through Memory and Storage, a Prese...
Addressing Evolving AI Model Challenges Through Memory and Storage, a Prese...
Edge AI and Vision Alliance
Securing Account Lifecycles in the Age of Deepfakes.pptx
Securing Account Lifecycles in the Age of Deepfakes.pptx
FIDO Alliance
From Enterprise to Makers: Driving Vision AI Innovation at the Extreme Edge,...
From Enterprise to Makers: Driving Vision AI Innovation at the Extreme Edge,...
Edge AI and Vision Alliance
AI vs Human Writing: Can You Tell the Difference?
AI vs Human Writing: Can You Tell the Difference?
Shashi Sathyanarayana, Ph.D
Key Requirements to Successfully Implement Generative AI in Edge DevicesOpt...
Key Requirements to Successfully Implement Generative AI in Edge DevicesOpt...
Edge AI and Vision Alliance
Ad

Open Web Applications

  • 1. Open Web Applications Digiday:APPS August 12, 2009
  • 2. AGENDA Goals油 油 油 1. Understand how applications are open 油 2. Discuss the benefits of openness 油 3. Examples of different types of applications
  • 3. WHAT IS OPENNESS? What does it mean for an app to be open? Openness is achieved by providing the methods, protocols, and APIs required for sharing and syndicating data across the Web and the Internet. When openness is combined with communities of app makers, innovative applications can result. Examples include mashups: New York City + Bike Maps= New York City Bike Maps App
  • 4. WHAT ARE THE BENEFITS? 1. Enabling relationships with affiliates and supporting ecommerce -Best Buy 2. Increase the reach of the brand -Netflix 3. Build community driven apps-Twitter on Twitter 4. Solve unique problems A Tiny Thread 油 5. Innovative software development-Boxee 油
  • 5. BEST BUY Developing relationships with affiliates to support ecommerce. 油
  • 6. NETFLIX Extending the reach of the Netflix brand with the New York Times 油
  • 7. TWITTER Building Community Driven Apps 油
  • 8. A TINY THREAD Building Community Driven Apps 油
  • 9. BOXEE Innovative software development through community building, meetups, and developer challenges. We Are Hunted: Charting the most popular songs on Twitter, MySpace, Facebook, forums, and P2P. 油
  • 10. CONCLUSION What should I take away from all of this? Accessible data is the value proposition for joining developer communities. When app makers solve their own problems through writing apps, they solve the problems of others. All because you are open from a software perspective, doesnt mean that anyone is going to develop an app that is worthwhile. Companies that dont practice some degree of openness, will lose market share. 油
  • 11. Thank you Thank You. @wpsands 油 TT

Editor's Notes

  • #4: I wouldnt want to be on a bike on a day like today
  • #6: Best Buy had a problem- They were at risk of losing control of the brand Web sites were scraping Best Buys consumer electronics data. Cameras, make and model, number of megapixels, etc. What Best Buy figured out is that they could turn this behavior into an advantage. Since they couldnt change the behavior, they could accelerate it by releasing a development framework known as Best Buy Remix. Take Away: A business challenge was turned into an opportunity and now the developer base has grown to 1100 developers.
  • #7: How can you increase the relevancy of the New York Times Movie Reviews? Let the readership add reviewed movies to their Netflix queue Simple and effective use of APIs Take Away: The New York Times understands decision making behavior and provided a one button solution to amplify it.
  • #8: Twitter on Twitter is a lightweight application that aggregates the Tweets of Twitter employees- From Dave Winer. Twitter was designed to answer the question What am I doing?. Since the communications framework is open, new apps can answer questions like What are Twitter employees tweeting about or even New York Times journalists. Take Away: These open frameworks allow app makers to address new problems and even twist the intent of the original app.
  • #9: A Tiny Thread Joshua Schachter Delicious Founder and now at Google. Recently launched 8/10 Addresses a different problem. It is difficult to track Twitter replies as conversations since all participants dont belong in the same follower networks. What results are splintered conversations. A Tiny Thread solves this. Take Away: Open Apps allow for not only a range of app development, but app makers can also address weaknesses in the core product.
  • #10: Boxee is an open source application that lets me browse my own media as well as Internet media from Web sites like Pandora, Tumblr, Flickr, YouTube, and Twitter. Boxee is also designed in such as way that developers can write their own apps. Boxee holds developer challenges and informal meetups designed to galvanize a community of engineers and enthusiasts. We Are Hunted for Boxee is the outcome of one of these developer challenges and is now part of Boxees core. Take away: Community activities like developer challenges are essential practices for community and software development.