Shiazy in UK (Marketing Plan)
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This document discusses Shiatzy Chen, a UK fashion brand known for combining traditional Chinese embroidery techniques with Western designs. The brand aims to become a well-known brand in the UK through its unique products. It will target middle and upper class consumers in London through competitive pricing, promotions, and customizable product packaging to establish itself as a fashion leader in London by highlighting its competitive advantages of using traditional embroidery methods and new technologies.
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Shiazy in UK (Marketing Plan)
- 1. UK Karen-Chuang Angeline-Su Erma-chiu Laura-Hsu Roy-Lin
- 2. AGENDA
- 3. What SHIATZY CHEN is? since Design Cutt Embroider Fashion Difficult
- 4. our Mission well-known brand in UK
- 5. Goals Objectives
- 6. our Product
- 7. Uniqueness Traditional Modern Chinese embroidery Western design
- 8. Competitive Advantage Standards Unique technology Popular of embroidery
- 9. Difference Do not Follow Not only Folk
- 10. Unite Kingdom Recovering 21 Subsidized
- 11. Target
- 12. London UK
- 13. UK Middle or Upper class
- 14. How? 4 Product Place Price + Promotion 1 Package
- 15. Product
- 16. Department store On the shopping street Place
- 17. Price Fix
- 19. Package General Customized
- 20. Leader Fashion London Target market. Competitive advantage Conclusion
- 21. Question?