Salvador Dali
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Salvador Dali was a famous surrealist artist known for works like "The Persistence of Memory". He was born in Spain and studied at the Academy of Fine Arts. Dali helped popularize surrealism, an art movement that drew from the subconscious mind to create strange dreamlike images. Some techniques he used included collage and decalcomania. In addition to paintings, Dali also designed the logo for Chupa Chups lollipops in 1969, which has remained unchanged for over 40 years. Surrealism is still practiced today by artists seeking to freely express emotions and ideas through unusual concepts and techniques inspired by Dali's pioneering work.
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Salvador Dali
- 1. 1 WMB7005 ADVANCED DESIGN FOR THE WEB RESEARCH DOCUMENT SALVADOR DALI ZAINAB RADHI 20900198
- 2. 2 Dali Biography......................................................................................................................4 Dali Personality ....................................................................................................................4 Surrealism............................................................................................................................4 Logo Design..........................................................................................................................5 Principles of Art and Design.................................................................................................6 The elements that Dali used in his artworks: ..................................................................6 Dali Color scheme ................................................................................................................7 Surrealism Today..................................................................................................................8 Bibliography .........................................................................................................................9 Pictures References............................................................................................................10
- 3. 3 Figure 1...........................................................................................................................4 Figure 2...........................................................................................................................5 Figure 3...........................................................................................................................6 Figure 4...........................................................................................................................6 Figure 5...........................................................................................................................7 Figure 6...........................................................................................................................7 Figure 7...........................................................................................................................8
- 4. 4 Dali Biography Figure 1 Salvador Dali was born in 1904 in small town on Spain. He studied at the Fernando Academy of Fine Arts in Madrid. Dali turn out to be one of the legendary surrealist artists hes well known for his melting watches painting. He was not restricted to one style or specific media. In 1942 Salvador Dali has authored a book about his life and titled it The Secret Life of Salvador Dal鱈 . As well as that in 1947 Dali has opened his Theatre and Museum in Figueres, Spain. Dalis health started to crash after the death of his wife Gala, after two years from her death Dali died in his hometown Figueres. (art experts) (Dal鱈, 1942) (phila museum, 2005) Dali Personality Hes creative, unpredictable and ostentatious character. All his artworks are unusual, original and genius. He likes golden and luxuries things. Dali is eccentric most of the times and he like the attention that he gets from the public but he animosities criticizers. (James, 2012) Surrealism Salvador Dali has adopted the Surrealism movement and he applied it on most of his artworks. Surrealism is an art and cultural movement that started in the 1920s. This movement includes different things like: music, art, literature, philosophy and films. Apollinaire said that surrealism is truth beyond realism. Surrealism allowed Dali to draw his dreams and transfer them to different artworks on different media. According to Salvador Dali surrealisma representative language of the subconscious; its a worldwide language, that doesnt required education, culture or intelligence. (Dagen, 2011)
- 5. 5 There are several surrealism art techniques. The famous methods are Collage, Cubomania, Decalcomania, Eclaboussure, Frottage, Fumage, and Grattage. (James, 2012) Logo Design Salvador Dali has participated in different kinds of media. Some of his artworks was ignored or misunderstood by the public because hes premature. Figure 2 Salvador Dali (Adal Mirza, 2014) This is a picture for one of Salvador Dali signatures that shows his exceptional personality and his originality. (BV, 2010) In 1969 Salvador Dali has designed a logo for Chupa Chups brand and this logo hasnt changed from 46 years. The company didnt change the logo because its looks modern, its up to date, its simple and its timeless. This logo has become recognizable as much as Salvador Dali famous painting the melting clocks. The logo shows his ability to design creative logos. (Etiziano.com, 2009) (BBC, 2010)
- 6. 6 Figure 3 Dali, Chupa Chups logo (DACS, London 2010) This is the logo that Dali designed. Figure 4 Dali, Chupa Chups logo (ENRIC BERNAT, 2013) This is the current logo for the Chupa Chups brand. After 46 years, there is no difference between the first logo and the second logo. (BERNAT, 2013 ) Principles of Art and Design Dali didnt have a specific principle that he follows in his artworks. He relies on his own knowledge, what he sees on his dreams and his subconscious. The elements that Dali used in his artworks: 1. Space: The space between objects on his paintings is uneven. He arranges the paintings elements in away that shows huge areas. 2. Texture: He doesnt use thick application of paint. He applies the paint on fairly flat texture painting that shows uniform and smooth.
- 7. 7 3. Light: Dali implements the lights on special parts of the paintings to be more realistic. For example he made the ocean darker than the other elements. 4. Beside these three elements Dali implemented LINE, SIZE, TEXTURE, COLOUR, VALUE and DOMINANCE. (LOVETT, 2010) (college term papers, 2013) Dali Color scheme Dali didnt restrict himself with specific colors like other painters. Figure 5 These are the colors that he used in most of his artworks. (color academy, 2006) Figure 6 This is one of the famous paintings for Salvador Dali and it shows the colors variety. (Johnson, 2012)
- 8. 8 SurrealismToday The surrealismmovement is still alive in different parts of the world. Salvador Dali has influenced many artists to express themselves on the way they want without any fear from rejection. The surrealism movement is growing towards politics. Surreal art has a unique style, unusual ideas & techniques. Surrealism today provides more freedom to the artists than before. It conveys their emotions and thoughts through different media and platforms. Surrealism today is appreciated and its considered as of the most influenced art movements. The surreal artworks that have been ignored in the past its now valuable. As well as that they use these surreal objects on their daily life bases. Figure 7 Faceless Composition (Lara Jade, 2011) This is one example of the surrealism today.
- 9. 9 Bibliography art experts. (n.d.). biography. Retrieved from Salvador Dali: http://www.salvadordali.com/biography/ BBC. (2010). Chupa Chups logo (1969). Retrieved from BBC: http://www.bbc.co.uk/bbcone/modernmasters/virtual-exhibition/dali/15- chupa-chups-logo.shtml BERNAT, E. ( 2013 , 1 18). Chupa Chups logo evolution. Retrieved from logo design love: http://www.logodesignlove.com/chupa-chups-logo BV, D. P. (2010). SALVADOR DALI . Retrieved from trademarkia: http://www.trademarkia.com/salvador-dali-85429119.html college term papers. (2013). Seven Formal Elements Used by Dali. Retrieved from college term papers: http://www.collegetermpapers.com/viewpaper/1303597807.html color academy. (2006). Artist's Palettes & Colour Mixing - Salvidor Dal鱈. Retrieved from color academy: http://www.coloracademy.co.uk/ColorAcademy%202006/palettesandmixing/ modern/modernist/surrealist/dali.htm Dagen, P. (2011, July 19). SURREALISM. Retrieved from theart story: http://www.theartstory.org/movement-surrealism.htm Dal鱈, S. (1942). The Secret Life of Salvador Dal鱈 . Retrieved from Good reads: http://www.goodreads.com/book/show/91724.The_Secret_Life_of_Salvador _Dal_ Etiziano.com. (2009). Salvador Dali And Logo Design. Retrieved from etiziano: http://www.etiziano.com/I_love_logo_design/salvador_dali_and_logo_desig n.html James. (2012). Surrealism and How it is Used Today. Retrieved from stweb designer: http://www.1stwebdesigner.com/modern-surrealism-and-history/ Johnson, J. (2012, August 21). 10 Free Color Palettes From 10 Famous Paintings. Retrieved from design shack: http://designshack.net/articles/inspiration/10- free-color-palettes-from-10-famous-paintings/ LOVETT, J. (2010). DESIGN AND COLOUR. Retrieved from johnlovett: http://www.johnlovett.com/test.htm phila museum. (2005, May 30). Salvador Dal鱈. Retrieved from phila museum: http://www.philamuseum.org/exhibitions/2005/83.html
- 10. 10 Pictures References Adal Mirza, T. (2014). Ankit Sethi,. Retrieved from http://www.quora.com/Adal- Mirza Dali Fundacio, T. (2010). DACS, London,. Retrieved from http://www.bbc.co.uk/bbcone/modernmasters/virtual- exhibition/dali/15-chupa-chups-logo.shtml Dali Fundacio, T. (2013). ENRIC BERNAT,. Retrieved from http://www.logodesignlove.com/chupa-chups-logo Faceless Composition, T.(2011) Lara Jade Retrieved from http://www.1stwebdesigner.com/modern-surrealism-and- history/