Helping clients and teams uncover the WHY, before the WHAT and the HOW.
My passion for product innovation lies in creating rich and transformative experiences that disrupt existing & emerging markets, while solving real business problems. I've honed my craft over years of driving ideas from concept to prototype to market launch and beyond.
Starting with a hypothesis to formulate a product & brand strategy, every solution is an opportunity to create a delightful and engaging experience that's poised for market growth and adoption. I believe in evidence-based design by gaining validated learning from real users, data and market research, with a process that's rooted in ideation & iteratio...
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