10 years+ of experience on data analysis in a Marketing Intelligence department. Analyses & forecasting based on datamining on the customer database.
Application areas: segmentation, resource allocation, share of wallet/propensity/best next sell/churn/attrition,
performance management. Techniques: regression, CHAID, optimization.
Interested in: Business Intelligence {transformation of customer data into customer insights} and CRM
, ie. Analytical CRM, Optimization, Social media analytics
Specialties: datamining, crm, optimization
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