Global freelance consultant with more than 15 years of experience in user research, digital marketing, and media analytics.
A social scientist at heart, Yufen enjoys exploring both ¡°academic¡± research while examining the "real-life" effects of media and disruptive technologies through project-based work. Having held roles related to product management and services development for Starcom Media Group, Omnicom Media Group, OgilvyOne, and Sapient, Yufen also spent several years based in China and Singapore serving as the local market and regional lead for consulting services and solutions strategy.
Specialties: Discovery, business research and analysis, product management, user researc
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