St. Edward's University
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Austin, Texas Area, IL United States
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I am a "bleeding edge" researcher and professor in the digital and interactive space. Areas of expertise include Data-Driven Digital Marketing, Social Media Marketing, Internet Marketing and Education, Data Analytics, Marketing Analytics, Building Customer Databases and Data Quality and Customer Relationship Management (CRM). I am also uthor of numerous academic articles and three textbooks.
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digital marketing
social media marketing
branding
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interactive marketing
content marketing
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