- Formulated annual program strategy and execution plan covering $80 M budget.
- Devised multi-channel direct marketing campaigns (traditional & digital) increasing lead generation
results by 15%.
- Reduced Direct Mail program cost by 70%, through ongoing testing and optimization efforts.
- Drove collaboration between Analytics, Planning and Research teams to develop a consistent
pipeline of data and insights about target audiences.
- Led the security team in an effort to achieve a DoD required Information Assurance accreditation.
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