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Adriana Rosas Espinosa
Marketing Bachelor
Atizap叩n de Zaragoza, Edo. Mex.
044 55 3901-7543
adrixare@gmail.com
Areas of Interest
Marketing and Communications, Sales Management, Public Relations.
Education
1998  2002 Universidad An叩huac del Norte Marketing Degree - Honors Scholarship
Other Training and Language
Behavioral Management Techniques - SABIC 2014
Value Based Selling - SABIC 2013
Leading a team - SABIC 2012
Entrenamiento para Ombuds-person - GE, 2006
Situational Sales Negotiation - GE, 2005
Creando Valor en el Cliente - Universidad An叩huac, 2000
Mercadotecnia Internacional - ITESM Campus M辿xico City, 1999
Mercadotecnia Estrat辿gica - Universidad An叩huac, 1998
Fluent English - First Certificate in English - University of Cambridge, 2005
Work Experience
2004  Actual SABIC Polymershapes M辿xico Marketing & Communications Coordinator
 Lead commercial strategy process for 3 different markets.
 Negotiated new customers corporate business that represented more than 100k usd annual sales.
 Created new presentations and coordinate tradeshow presence that generated 12k usd sales.
 Negotiated sponsorships that meant more than 10k usd of savings.
 Developed new sales plan for slow movement products that represented more than 100% sales growth
 Introduced 5 new products that started generating sales immediately.
 Led the web page creation that improved customer service and an intranet that streamlined the sales
team processes.
 Implemented a new procedure for lead generation and tracking.
 Launched new brand due to GE  SABIC transition.
 Media and Advertising management and coordination with the US Corp.
 Oracle 11i implementation and sales team training
 Introduced and led the e-mail marketing strategy
 Inventory Audit Leader
 Worked on integrity processes and cases as Ombudsperson.
2003  2004 GE Polymershapes M辿xico Regional Manager Assistant
Sales Reporting
 Kept Latin America sales and open orders information updated.
Suppliers Management
 Control of intern services
Travel and Living Expense Control
 Travel budget, booking and hotel national agreements management
2001  2003 The American British Cowdray Medical Center PR Manager Assistant
National and International V.I.P. Customer Service
 Personalized service that increased branding recognition through new customers for different Hospital
areas.
Corporate Event Logistics
 Hospital services brand positioning for potential al customers inside and outsider the medical
community.
Supplier Gifts Management
 Personalized service differentiation vs other hospitals.
Other Activities
 YSP  Young SABIC Professionals. Part of the core team in charge of building a communication
strategy between the senior leaders and the young community to know how to retain the talent.
 SLT - Safety Leadership Team. Active member representing Latin America Region to build and
implement new security initiatives and share ones with other regions.
 SWN  SABIC Womens Network. Active participant promoting tools and support for the network
and Community.
 Teaching at Elementary School Programa de Escuela, Compa単鱈a y Comunidad (2006)
Promote education to boys and girls of limited resources.
 GE Volunteers Member  ELFUN Society (2006-2007)
Sponsorships (Sabritas, Del Valle, different toy brands) to organize events for children of low
resources.
Software
Office - Excel Advanced
Adobe - Acrobat
Oracle 11i

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CV_Adriana_Mkt

  • 1. Adriana Rosas Espinosa Marketing Bachelor Atizap叩n de Zaragoza, Edo. Mex. 044 55 3901-7543 adrixare@gmail.com Areas of Interest Marketing and Communications, Sales Management, Public Relations. Education 1998 2002 Universidad An叩huac del Norte Marketing Degree - Honors Scholarship Other Training and Language Behavioral Management Techniques - SABIC 2014 Value Based Selling - SABIC 2013 Leading a team - SABIC 2012 Entrenamiento para Ombuds-person - GE, 2006 Situational Sales Negotiation - GE, 2005 Creando Valor en el Cliente - Universidad An叩huac, 2000 Mercadotecnia Internacional - ITESM Campus M辿xico City, 1999 Mercadotecnia Estrat辿gica - Universidad An叩huac, 1998 Fluent English - First Certificate in English - University of Cambridge, 2005 Work Experience 2004 Actual SABIC Polymershapes M辿xico Marketing & Communications Coordinator Lead commercial strategy process for 3 different markets. Negotiated new customers corporate business that represented more than 100k usd annual sales. Created new presentations and coordinate tradeshow presence that generated 12k usd sales. Negotiated sponsorships that meant more than 10k usd of savings. Developed new sales plan for slow movement products that represented more than 100% sales growth Introduced 5 new products that started generating sales immediately. Led the web page creation that improved customer service and an intranet that streamlined the sales team processes. Implemented a new procedure for lead generation and tracking. Launched new brand due to GE SABIC transition. Media and Advertising management and coordination with the US Corp. Oracle 11i implementation and sales team training Introduced and led the e-mail marketing strategy Inventory Audit Leader Worked on integrity processes and cases as Ombudsperson. 2003 2004 GE Polymershapes M辿xico Regional Manager Assistant Sales Reporting Kept Latin America sales and open orders information updated. Suppliers Management Control of intern services Travel and Living Expense Control Travel budget, booking and hotel national agreements management 2001 2003 The American British Cowdray Medical Center PR Manager Assistant National and International V.I.P. Customer Service Personalized service that increased branding recognition through new customers for different Hospital areas. Corporate Event Logistics Hospital services brand positioning for potential al customers inside and outsider the medical community. Supplier Gifts Management Personalized service differentiation vs other hospitals.
  • 2. Other Activities YSP Young SABIC Professionals. Part of the core team in charge of building a communication strategy between the senior leaders and the young community to know how to retain the talent. SLT - Safety Leadership Team. Active member representing Latin America Region to build and implement new security initiatives and share ones with other regions. SWN SABIC Womens Network. Active participant promoting tools and support for the network and Community. Teaching at Elementary School Programa de Escuela, Compa単鱈a y Comunidad (2006) Promote education to boys and girls of limited resources. GE Volunteers Member ELFUN Society (2006-2007) Sponsorships (Sabritas, Del Valle, different toy brands) to organize events for children of low resources. Software Office - Excel Advanced Adobe - Acrobat Oracle 11i