Victoria scrima resume_01_24_2018
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The document summarizes the applicant's education, professional experience, international experience, leadership experience, and volunteer work. She has a Bachelor's degree in Marketing and Public Relations from Messiah College. She has over 5 years of experience in brand management and marketing roles at Quench Agency and has managed brands such as Seagram's Escapes and StarKist tuna. She also has international experience living and studying abroad in 13 European and Asian countries.
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Victoria scrima resume_01_24_2018
- 1. MESSIAH COLLEGE (08/12 05/15) Bachelor of Science in Marketing; Minor in Public Relations Three-year graduate; GPA: 3.82 Overall; 3.89 Major; 4.0 Minor INTERNATIONAL BUSINESS INSTITUTE (05/14 08/14) Business-focused cross-cultural semester in 13 European & Asian countries SIX CONTINENT CLUB & 30+ COUNTRIES Passionate about rich cultural experiences and the thrill of traveling alone. Blogging, photography and journaling capture these experiences. Southeast Asia: twomonthsinsoutheastasia.wordpress.com SENIOR ASSOCIATE BRAND MANAGER: QUENCH AGENCY (04/17 PRESENT) Responsible for management of national and regional brands. Highlights include: Handling relationship and support for Seagrams Escapes brand, including packaging, new product innovation, POS and more Oversaw launch of Seagrams Escapes Spiked (top 10 new PAB item across convenience markets and top #4 in total US within 12 weeks of launch) Efficient project management moved forward the launch of 3rd flavor Calypso Colada Coordinated launch deliverables including, but not limited to, planning, creative concepting, primary/secondary packaging, website, digital assets, POS and more to set the foundation for a successful Turn It Up launch campaign Ownership of truwhip account from client pitch through Save Dessert campaign execution to support base product and launch of new portfolio item truwhirl Management of packaging design process for Big Hill Ciderworks and Sauders Eggs ASSOCIATE BRAND MANAGER: QUENCH AGENCY (01/16 04/17) Coordinated with the Brand Manager and agency team to manage the agencys largest account, StarKist. Highlights on the StarKist account include: Aided in conception to launch of StarKist specialty brands Bella Portofino and Blue Harbor Fish Co., including but not limited to, planning, creative concepts, packaging, websites and campaign executions Coordinated social process and managed packaging process from concept to production BRAND MANAGEMENT INTERN: QUENCH AGENCY (09/15 12/15) Assisted the agency team with managing accounts and selling-through disruptive campaigns while becoming familiar with advertising industry and agency processes. DIGITAL MARKETING & COMMUNICATION INTERN: LIFEGUIDE FINANCIAL ADVISORS (11/14 06/15) Aided with refining and implementing LifeGuides coordinated client communication plan through marketing and web strategies, including blogging, SEO, advertising and project management. MARKETING INTERN: COLABORERS INTERNATIONAL (02/15 05/15) Promoted mission and ministry of CoLaborers International with tangible results through generating social media content, composing campaign content and facilitating advertising programs. MARKETING INTERN: MESSIAH LIFEWAYS (08/14 12/14) Worked alongside the Marketing Manager to support the marketing plan through designing ads, ghostwriting and managing the media book, annual marketing summary, website and expense report. STUDENT TRAINER: MESSIAH COLLEGE UNION CAF (12/14 05/15) Performed food-service duties at Union Cafe while training and leading co-workers. AGENCY SPACE COMMITTEE Concepted and implemented creative solutions to improve the companys work spaces. HARASSMENT & SEXUAL HARASSMENT POLICY COMMITTEE Worked with HR to develop a harassment policy for employees specific to the agency culture. DELTA MU DELTA BUSINESS HONOR SOCIETY Nu Epsilon ChapterVice President; Winner of Delta Mu Delta Board Award MANAGEMENT & BUSINESS DIPLOMAT (OPEN HOUSE SPEAKER) Spoke about International Business Institute at M&B Open Houses to reach prospective students. NCAA DIVISION III CROSS COUNTRY, INDOOR TRACK & OUTDOOR TRACK ATHLETE International Volunteer: Redeemer Church Hurricane Sandy Service Trip Co-Leader: Messiah College CoLaborers International Children Sponsor VICTORIA SCRIMA (845)820-9983 scrimavictoria@gmail.com linkedin.com/in/victoriascrima My passions include advertising and marketing, with a focus on design and packaging. When Im not in the office youll find me traveling abroad, painting or reading up on makeup industry trends. EDUCATION PROFESSIONAL EXPERIENCE INTERNATIONAL UNIVERSITY INVOLVEMENT VOLUNTEER QUENCH AGENCY LEADERSHIP