Sedra profile
Download as PPTX, PDF3 likes1,055 views
This document provides an agenda and information about Sedra Beauty K.S.A., a Saudi Arabian fashion and beauty company. It introduces the founders and their values in empowering Arab women. It then discusses the company's goals of regional expansion, building long-term client relationships through innovation. Finally, it outlines the company's brand strengths, product mix, team members, and contact information.
More Related Content
What's hot (16)
Similar to Sedra profile (20)
Sedra profile
- 2. AGENDA Founders Quote About Us Company Goals Our Brand Our Team Our Social Media Contact Information Thank You Message
- 3. FOUNDERS QUOTE Dear prospect partner producer, We are Ahmed Said and Abdullah Al-Balawy, founders of Sedra Beauty K.S.A taking the opportunity to introduce you to our company concept and share with you our values as an Arabian corporation that cares about the women society in the region. For the Arabian culture is rich with women achievements and lack of recognition, here we come to backup and honor their own style in a contemporary fashionable way, for woman is a woman anywhere and everywhere and she deserve to shine in sight. In Sedra Beauty we are targeting the total look of the modern Arabian woman and offering her various of the daily use products that goes along with her own life style and give her the look she desires and show her potential beauty.
- 4. ABOUT US Sedra Beauty has been established as a local fashion and beautician marketing company in 2006 in the Kingdom of Saudi Arabia, our traditional business were developed out of customer needs for high quality and new products. Based on the decision of the company to diversity our products; we now established this corporation in Riyadh as we have our own handbag brand. Our focus is to use the creative, catchy & high quality new brands in all sectors of fashion and beauty, ( clothing, cosmetics, perfumes, bags, and fashion accessories). Sedra Beauty has more than 2000 employee, and they all work together from the top management to the part time employees, for promoting the team work culture is a priority in our business ethics.
- 5. COMPANY GOALS Goals Regional and international expansion is our main goal, as we have been in the market for over 7 years with a very good reputation in the Saudi market & become a key player in the fashion and beautician field. Mission Building a long term relationship with our clients (organizations & individuals) and provide exceptional customer services by pursuing business through innovation ideas and advanced technology in the market. Vision As we are aware of customer needs we have a purpose to be one of the leaders in the Saudi market, by providing enhanced products and services that exceeds the expectations of our esteemed customers.
- 6. OUR BRAND Our points of strength Comprehensive services to our business partner and consumers.
- 7. Distribution Riyadh Al-Faysaliya mall: class A Al-Riyadh Gallery mall: class A Hayat Mall: Class A 49 P.O.S Jeddah& Taif Jeddah mall : class A Al-Shamel mall: class A Al-Andalus mall: class B 34 P.O.S Tabuk& Hail Al-Raqy mall: class B 18 P.O.S
- 8. Our Products Affordable and competitive price
- 9. 8 6 4 2 0 Growing Number Of Distribution & positioning 2009 2010 2011 2012 2013 2014 8% 6% 22% 55% 9% Sales Of Our Product Mix handbags clothing cosmetics accessories perfumes SAUDI MARKET Saudi : Exclusive distribution, Sedra bags Number of P.O.S = 137 Market size : 800 million SAR ( wholesale value ) 9000 P.O.S Market share : 1.2 % Annual Turnover 2,2m 1,7m 800k 2010 2011 2012 2013
- 10. High Price - Fashion + Fashion Low Price Sedra positioning Chart
- 11. SWOT Analysis STREGNTH WEAKNESESS A brand name which sounds very Arabian & unique. A professional brand image. High quality & diversity of products thanks to our good reputation with the top producers. A strong existence in almost every city in Saudi Arabia. Lack of handbag designs in Sedra brand. OPPORTUNITIES THEARTS High brand competition. Regulations changings in Saudi Commerce market. Competition with brands with top producers. Potential expansion as a retail store in Al-Hayat mall in 2016. Growth potential in the Region market ( U.A.E, Bahrain & Qatar ) Attracting new creative designers & producers
- 12. OUR TEAM CEO Ahmed Said President Abdullah Al-Balawy Ad Director Raneem Yassen HR Manger Doaa Al-Hadad CFO Karim Said Accounting Manger Mohammed Mohammed
- 13. OUR SOCIAL MEDIA https://twitter.com/_SEDRA_ facebook.com/beautysedra elsedra2013@gmail.com
- 15. Many thanks for taking the time to read our profile, we are looking forward to our future business with you.