PRIYA JEWELLERS
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The document discusses the product life cycle and marketing mix for diamond jewelry. It outlines the four stages - introduction, growth, maturity, and decline. In the introduction stage, the company will introduce 4 categories of diamond jewelry and target poor and middle income groups with easy payment plans. In the growth stage, new designs will be added and prices increased as the target market expands. In maturity, the focus will be on retaining existing customers and adding some new ones while keeping prices stable. In decline, online shopping options and discounts for loyal customers will be offered as sales decrease and competitors increase.
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![INTRODUCTION STAGE
IN INTRODUCTION STAGE MY COMPANY WILL INTRODUCED 4
CATEGORIES OF DIAMOND JEWELLERY,
EARRINGS,RINGS,BANGLES AND NECKLACE
AS MY COMPANY IS GOING TO TARGET POOR AND MIDDLE
INCOME GROUPS,I AM GOING TO GIVE THE JEWELLERY WITH
EASY PAYMENT FACILITY AND ALSO OF DIFFERENT VARIETIES
WHICH SUITS THEM AND THEY ALSO LIKE THEM AS A
FASHION.
MY COMPETITORS WILL BE GITANJALI GEMS,KALYAN
JEWELLEWERS,KISNA
JEWELLERS,TANISHQ,TBZ[TRIBHUVANDAS ZAVERI]](https://image.slidesharecdn.com/dc94e9d5-d5f5-4e97-b147-bef61c2516bb-151014150852-lva1-app6891/85/PRIYA-JEWELLERS-5-320.jpg)
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Kohinoor Jewellers, established in 1938, aims to be a leading jewellery company in India by offering high-quality products and excellent customer service at affordable prices. With over 45 showrooms and a significant manufacturing operation, the company faces stiff competition from branded jewellers and evolving market trends that emphasize innovative designs and consumer preferences. The gems and jewellery industry in India is rapidly growing, contributing significantly to exports and employment, while Kohinoor aims to enhance its market presence through strategic marketing initiatives and expansion plans.Business plan of our new jewelry brand
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The document outlines a business plan for a new online jewelry store named XYZ, located in Johar Town, Lahore, focusing on fine modern jewelry targeted primarily at professional women and couples. The plan details the mission, market analysis, product offerings, and marketing strategies, aiming for sustainable growth and customer satisfaction. With a clear emphasis on customization, quality, and excellent customer service, the business seeks to launch with a robust online presence and various promotional strategies.newproductdevelopmentofpriyajewellers-160412162855
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Parth K. Shah proposes launching new product lines for Priya Jewellers including pendants, mangalsutra, bracelets, nose pins, and various necklaces and rings. Market research was conducted and new designs for diamond jewelry buttons were concept tested. The marketing strategy targets upper class customers in Delhi, Chennai, and Mumbai through brand ambassadors. The new lines are estimated to generate profits of 7-9 crore rupees upon introduction.Business plan: Jewelry
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The document outlines a business plan for Friends Jewelry Store, which will be located in Bashundhara City Shopping Mall in Dhaka, Bangladesh. The store will offer a variety of gold jewelry including bracelets, necklaces, earrings and rings. It will also provide a custom design service. The plan discusses the store's objectives, financial requirements, products, services, competitors, marketing strategy and financial projections. It aims to provide high quality customized jewelry and excellent customer service.Nirav Sales Plan June 2007
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The document outlines Nirav Vasavada's 2007 sales plan for expanding Worldmart's presence in the Indian market. It summarizes the current state of the Indian diamond industry, opportunities for growth, and Vasavada's quarterly strategy to target different customer groups starting with sight holders and wholesalers, and participate in industry exhibitions. The plan also includes hiring local staff and setting up an office in Mumbai to better serve and generate leads among Indian clients.Business plan
Business plan Ravikumar Sangani
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The document provides details about a business plan for a new watch manufacturing and retail company called Centaur. It outlines the company overview including partners, address, logo, and tagline. It then discusses expenses for starting the firm including costs for registration, marketing, packaging, rent, and an initial order. The plan details an investment of 20 lakhs split between the three partners and notes space has been secured in a shopping center for a retail shop. Various watch product lines are described including couple collections, mechanical watches, special editions, casual wear, and jewelry collections ranging in price. Marketing strategies include partnerships with jewelry shops and exhibitions, use of social media, and airport advertising to promote the brand. The goal is to sell 2500 watchesShine My Life
Shine My LifeSakir7860
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Moh'd Sakir Shaikh is proposing an e-commerce business called Shine My Life to sell affordable gold jewelry online and through retail outlets. The business aims to make gold jewelry accessible to low-income individuals by offering exquisite 18-carat gold designs at affordable prices. It will address the customer pain point of not being able to purchase gold jewelry due to the high prices typically associated with the product. The founders have experience in e-commerce, finance, production, and domestic gold markets. They are seeking $280,000 in funding to launch the business and produce their first collection of rings, earrings, nose pins and pendants.business plan on jwellery store......pptx
business plan on jwellery store......pptxMalkeetSingh85
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Renuka Sharma is starting a customized jewelry store called Sharma Jewellery Store with her partners Ankush Sharma and Pawan Kumar Sharma. The business plan involves selling artificial and gold/silver jewelry at affordable prices with over 1000 varieties of artificial jewelry designs. The store will be located in Bilga and focus on customer satisfaction through quality products, loyalty programs, and competitive pricing. Financial requirements total 500,000 rupees from personal savings and loans. The vision is to offer customized jewelry designs, build a customer network, and establish goodwill in the market.Marketing Plan
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Goldeez is an innovative e-commerce startup in the jewelry industry in India. It aims to change the traditional approach of buying jewelry by combining old methods with new technology. Customers can customize jewelry designs and make purchases online, which are then fulfilled by local partner jewelers. Goldeez ensures quality, provides identification numbers for security, and allows customization to meet customer needs. It plans to start in Hyderabad and partner with local jewelers and jewelry chains to expand across India.Over the course of one month, a competition
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The document is a report by Ishan Jaiswal on a one-month training program focused on the design and marketing of Maa Sharda Jewellers as part of his Bachelor of Commerce degree. It outlines the training experience, industry insights, market analysis, and the practical skills acquired, alongside a comprehensive study on the jewellery sector. The report also acknowledges the significance of practical training in business management and includes detailed feedback on training outcomes and recommendations for improvement.Sakshi jain business plan.
Sakshi jain business plan.sakshi j
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S&S Private Limited plans to start a rental jewellery business in Makrana and Borawar. The business will offer affordable rental jewellery in gold and silver for events like festivals and weddings. Jewellery will be available in three price categories and customers can choose from over 1000 designs. The business aims to target students, women and men under 60 with competitive prices, quality products and a focus on customer satisfaction. Financial requirements of Rs. 500,000 will come from savings and loans from partners and parents. The plan is to open in October 2017 after further market research and completing preparations over the summer.Marketing assignment
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This document appears to be a marketing assignment for a company called Mallika jewellers. It includes sections on the company profile, marketing research, marketing strategy, and marketing mix (the 4 Ps). Some key points:
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- The document outlines the company's market research process and how it segments the market by factors like demographics, psychographics, and consumer behavior.
- The marketing strategy discusses analyzing the market, customers, competitors and internal environment. Tactics include special offers, celebrity endorsements, and variety of designs.
- The 4 Ps of marketing mix - product, price, placeGitanjali a gem in indias crown
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The document discusses the gems and jewellery industry in India and the company Gitanjali Gems. It notes that India is a leading global player in gems and jewellery, exporting cut and polished diamonds. Gitanjali Gems is a major integrated diamond and jewellery company in India, with manufacturing facilities and an international retail presence across India and the US. The company has experienced growth but also contraction during the global financial crisis. Overall the industry has significant potential for further growth in India and abroad.MT499-02 Final Assignement-HMarble
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This document provides a business plan for All That Shines Jewelry. It includes an executive summary describing the jewelry products, inventory, vision/slogan, location targeting customers aged 15-85. It also discusses competitive advantages in unique designs and custom orders. The document outlines marketing strategy, initial financing needs, and management style/personnel including the roles of the two owners and a marketing employee. It provides a section on the code of conduct outlining values, principles, and personal responsibility expectations for employees.Cristals Glitter and Glow
Cristals Glitter and GlowOnlineEntre
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Cristal Gomez is a 17-year-old high school senior who wants to start her own jewelry business called Cristal's Glitter & Glow. Her business will offer affordable, high-quality jewelry and be located in a busy area. Cristal projects that within 3 years her business could earn a $100,000 profit and become a franchise within 10 years. She has created a business plan outlining her company's mission, products, competitors, marketing strategy, and financial projections. Cristal is seeking funding and strategic partnerships to help launch her new jewelry business.Marketing mix university of jaffna
Marketing mix university of jaffnasarah1229
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Maha Fashion Corner & Academy offers handmade jewelry courses and products, focusing on promoting quality and customer satisfaction through a well-defined marketing mix strategy involving product, pricing, placement, and promotion. The organization faces challenges such as maintaining product quality for exports, pricing strategy issues, and limited promotional activities, but has opportunities to improve its marketing efforts and expand its customer base. Recommendations include enhancing packaging, exploring discounts, improving distribution channels, and increasing promotional activities to effectively compete in the growing fashion design market.Kids jewellery
Kids jewelleryTirtha Mal
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Piya's, a famous jewelry brand, is launching a new business line catering to kids ages 8-12. It will offer personalized and customizable jewelry options for occasions like birthdays in gold, silver, diamond, and artificial materials at affordable price points. The collection includes stylish and lightweight items for both girls and boys. Customers can get discounts during festivals and for purchasing multiple items. The brand aims to establish shops in major Indian cities and hire employees with strong communication skills to convince parents. It will use promotions like sponsoring TV shows and contests as well as digital marketing to target customers.jewellery
jewellerypoojamurarka32
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The document outlines the motto of shining and burning like the sun to bring happiness to others. It aims to inspire and positively impact people.Retail store
Retail storeRavikumar Sangani
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Centaur is a partnership firm that manufactures and retails watches. It plans to open a retail store in VR Mall in Surat, Gujarat to target teens and young adults. The business will offer a variety of men's watches from 500 to 100,000 through partnerships with a manufacturing firm and jewelry shops. Centaur projects annual sales of 34 lakhs from selling 1700 watches on average at 2000 each through social media marketing, airport advertising, and contracts with jewelry stores.Nirali final pdf on jewelry
Nirali final pdf on jewelry NiraliDudhat
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This document is a summer internship project report submitted to the N.R. Vekriya Institute of Business Management Studies by Dudhat Nirali D. regarding a study of customer satisfaction at Jay Bhavani Jewellers in Junagadh, Gujarat. The report includes sections on the introduction and objectives of the study, literature review, research methodology used, data analysis and findings. The main topic of the report is to analyze customer satisfaction towards diamond jewelry products at Jay Bhavani Jewellers.Ad
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TITAN PPT
TITAN PPTParth Shah
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Titan is the largest watch company in India and 6th largest globally. It was established in 1987 as a joint venture between Tata Group and TIDCO. Titan manufactures over 90 million watches across 40 countries. It has a 60% market share in India and sells various watch brands like Fastrack, Sonata, Raga and Titan. It also sells eyewear, jewelry and other accessories. Titan uses brand ambassadors like Aamir Khan and MS Dhoni to promote its brands. It has a strong retail presence across India with various formats like World of Titan showrooms. Titan has experienced strong sales growth over the years and aims to build strong brands from India.unionbudget2016-17india-160302051832
unionbudget2016-17india-160302051832Parth Shah
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This document summarizes key points from the 2016-17 Indian budget across several sectors:
- Tax rates were increased on tobacco, luxury cars, and services while benefits were expanded for small businesses and professionals.
- Healthcare initiatives included a new health insurance program, expanding dialysis access, and increasing coverage for seniors.
- Education funding was allocated for entrepreneurship programs, developing top institutions, and expanding skills training.
- Agricultural programs aimed to expand irrigation, organic farming, and water conservation efforts.
- Infrastructure investments were allotted for roads, ports, airports, and reviving small airports.Union Budget PPT 2016-17
Union Budget PPT 2016-17Parth Shah
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This document summarizes key points from the 2016-17 Indian budget across several sectors:
- Tax rates were increased on tobacco, luxury cars, and services while benefits were expanded for small businesses and professionals.
- Healthcare initiatives included a new health insurance program, expanding dialysis access, and increasing coverage for seniors.
- Education funding was allocated for entrepreneurship programs, developing top institutions, and expanding skills training.
- Agriculture, infrastructure, rural development, and banking saw increased budgets to boost irrigation, roads, welfare programs, and bank recapitalization.Titan ppt
Titan pptParth Shah
油
Titan is the largest watch company in India and 6th largest globally. It was established in 1987 as a joint venture between Tata Group and TIDCO. Titan manufactures over 90 million watches across 40 countries. It has a 60% market share in India and sells watches under various brands like Fastrack, Sonata, Titan, Raga and Nebula targeted at different consumer segments. Titan has grown significantly over the years with net sales increasing from Rs. 804 crores in 2004 to Rs. 4,703 crores in 2010. It uses brand ambassadors like Aamir Khan and MS Dhoni and promotes its brands through various advertising mediums.Turnover ratios 1
Turnover ratios 1Parth Shah
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This document defines and explains various types of turnover ratios used to evaluate a company's financial performance and efficiency. The key ratios discussed are inventory turnover, debtors (accounts receivable) turnover, average collection period, fixed assets turnover, total assets turnover, and creditors turnover. These ratios measure the relationship between sales, costs, and different asset levels to determine how efficiently a company is managing its resources and collecting payments from customers. Higher turnover and shorter collection periods generally indicate better performance, while lower ratios may suggest underutilized assets or delayed customer payments.Cash flow statement
Cash flow statementParth Shah
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The document summarizes key aspects of a cash flow statement, including that it shows how changes in balance sheet accounts and income affect cash and cash equivalents through operating, investing, and financing activities. It is divided into three parts - operating activities related to a company's core business, investing activities related to capital asset investments and gains/losses, and financing activities related to raising and repaying capital. The cash flow statement is useful for accounting personnel, lenders, investors, employees, and shareholders of a business.PRIYA JEWELLERS
- 1. SWAYAM SIDDHI COLLEGE OF MANAGEMENT AND RESEARCH NAME-PARTH.K.SHAH ROLL NO-6141 PRODUCT-DIAMIOND JEWELLERY ASSIGNMENT-PRODUCT LIFE CYCLE AND MARKETING MIX
- 3. TRADITIONAL EHTNIC AND CHUNKY DESIGN MARRIAGE AND FESTIVAL PEAK SEASON FASHIONABLE,LIGHT WEIGHT AND INNOVATIVE DESIGN WEARIBILITY AND DEMAND THROUGHOUT GOLD JEWELERY DIAMOND JEWELLERY CHANGING SCENARIO YESTERDAY TODAY
- 4. MY COMPANY HAS DONE MARKET SURVEY AND FOUND THAT THE DIAMOND JEWELLERIES ARE NOT AVAIL BY POOR PEOPLE AND ALSO MIDDLE INCOME LEVEL AND ALSO NOWADAYS PEOPLE ARE WEARING DIAMOND JEWELLERIES AS A FASHION AND THERE IS DEMAND OF IT THROUGHOUT THE YEAR. SO MY COMPANY WILL PROVIDE DIAMOND JEWELLERY WHICH SUITS THEM BEST AND WITH REASONABLE PRICE AND IF THE CUSTOMERS HAVE TO PURCHASE AND THEY HAVE LESS MONEY OF THE COSTLY JEWELLERY,THEY WILL BE GIVEN INSTALLMENTS FACILITY WITH VERY LESS INTEREST RATE.
- 5. INTRODUCTION STAGE IN INTRODUCTION STAGE MY COMPANY WILL INTRODUCED 4 CATEGORIES OF DIAMOND JEWELLERY, EARRINGS,RINGS,BANGLES AND NECKLACE AS MY COMPANY IS GOING TO TARGET POOR AND MIDDLE INCOME GROUPS,I AM GOING TO GIVE THE JEWELLERY WITH EASY PAYMENT FACILITY AND ALSO OF DIFFERENT VARIETIES WHICH SUITS THEM AND THEY ALSO LIKE THEM AS A FASHION. MY COMPETITORS WILL BE GITANJALI GEMS,KALYAN JEWELLEWERS,KISNA JEWELLERS,TANISHQ,TBZ[TRIBHUVANDAS ZAVERI]
- 6. PLACE RURAL AREAS AND MAJOR SUCH AS THANE,KALYAN,BHIWANDI,KARJAT,KASARA. PRICE RANGE Rs-5000/ to 100000/- PROMOTIONS- I WILL PROMOTE BY GIVING ADVERTISEMENT IN NEWSPAPER,MAGAZINES.I WILL ALSO MAKE USE OF HOARDING,BILL BOARDS.MY COMPANY WILL ASLO PROMTE WITH THE HELP OF SOCIAL MEDIA PLATFORMS AND I WILL ALSO APPOINT BRAND AMBASSADOR TIGER SHROFF AND SHRADHHA KAPOOR.
- 7. GROWTH STAGE AS MY PRODUCT IS ACCEPTED AND LIKE BY CUSTOMERS,I WILL MAKE SURE THAT THE CUSTOMERS ARE RETAIN BY ME MANY NEW AND INNOVATIVE AND STUNNING DESIGN JEWLLERIES WILL BE ADDED IN MY PRODUCT CATEGORY I WILL INCREASE THE PRICE OF MY PRODUCTS AND ALSO INTRODUCED NEW DIAMOND JEWELLERIES AND ALSO OF HIGH PRICES I WILL ALSO NOW TARGET UPPER CLASS AT THE SAME TIME. I WILL ALSO OPEN MY SHOWROOMS IN THANE,BHIWANDI,KALYAN,KARJAT,KASARA,KHOPOLI
- 8. MATURITY STAGE AS MY COMPANY IS GETTING A GREAT RESPONSE WITH THE FRUITS OF HUGE PROFITS,NOW MY COMPANY WILL NOT GROW FURTHER.THE SAME CUSTOMERS WILL HAVE TO RETAIN AND ALSO SOME NEW CUSTOMERS WILL ALSO BE ADDED THE PRICE WILL REMAIN SAME. THE TARGET MARKET IS NOW METROPOLITAN CITIES SUCH AS MUMBAI,DELHI,CHENNAI,KOLKATA,AHMEDABAD,PUNE,HYDE RABAD,SURAT
- 9. DECLINE STAGE AS NOW THE ALL TARGETS ARE ACHIEVED OF MY COMPANY AND ALSO MANY COMPETITORS ALSO CAME IN THE MARKET,WE ARE GOING TO PROVIDE SOME NEW FACILTIES SUCH AS CUSTOMERS CAN ASLO VISIT MY WEBSITE AND ASLO BUY ONLINE THROUGH IT.MANY DISCOUNT FACILTY WILL ALSO BE GIVEN BY MY COMPANY FOR THE VERY OLD CUSTOMERS WHO HAVE SUPPORTED US FROM THE BEGINING AND ALSO NEW CUSTOMERS WILL ALSO BE GIVEN DISCOUNTS. THE PRICES WILL BE THE SAME.THE PROMOTIONS TECHNIQUES WILL BE REDUCED SUCH AS ADVERTISMENT COST WILL BE REDUCED. THE EXPENSES WILL ALSO REDUCED. ALSO THE SALES OF MY PRODUCT WILL DECREASE.