Sedar is a heritage brand established in 1892, originally as a hardware store, which evolved to introduce window fashion products in 1975. Now a global franchise, Sedar operates 20 showrooms across the GCC region and aims to inspire and lead in d辿cor trends while focusing on customer experience and efficiency through various support systems. Looking ahead, Sedar plans to expand by opening 80 franchised showrooms in 18 countries over the next five years.