Relate theory to vlogging
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The document discusses theories relating to vlogging and how it challenges Andrew Keen's theory that web 2.0 devalues media expertise. David Gauntlett's theory that web 2.0 allows more creativity and connectivity is examined in relation to vlogging. Examples are provided about how popular vloggers like KSI have found success, demonstrating vlogging can be a career. While Keen argues web 2.0 threatens traditional media, vlogging shows large media businesses using YouTube successfully. Gauntlett's theory is supported by statistics showing YouTube's widespread use and the connectivity it provides users globally.
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Relate theory to vlogging
- 1. Media in the Online Age Issues & Debates Relating theory to vlogging
- 2. Bring in some theory (e.g. an idea from Gauntlett, Wesch or Keen) Keen argues that web 2.0 is threatening traditional media devaluing media and the status of expertise.
- 3. Relate to vlogging (Make points about vlogging that relate to the theory on the previous slide) Vlogging is a way for people to be diverse and have access to diversity giving them access point to a community that they didn’t know much about. Vlogging is now considered to be a proper job.
- 4. Examples Provide examples that evidence the points you made in the previous slide. Ksi is the biggest internet superstar with over 11 million subscribers. Started out with video games commentary on videos but moved onto vlogging, posting comedy video and posting videos of himself rapping. Makes money from endorsements and ads placed around his videos. Tickets for for the live music show at the 02 sold out.
- 5. Evaluate – how convincing is the theory? Does anything about vlogging challenge the theory? Vlogging and self-generated content on youtube does challenege andrew keen theory of "devaluing media and the status of expertise" the reason for this is because large, professional and successful media businesses are use youtube and promote themselves to audience this way helping them to expand, reach out to more people and become more successful. This challenges the theory. Proving that it isn't that convincing.
- 6. Bring in some more theory Web 2.0 allows for more creativity and connectivity. (David Gauntlett)
- 7. Relate to vlogging The theory that has been provided through david gauntlet is true in this case this is the case because. Vlogging which is uploaded to youtube can be accesed by anyone on youtube, connecting people from all over the world this allows people to interact and increases the chance of more creativity occuring.
- 8. Examples (evidence) YouTube is the world’s second largestsearch engine and third most visited site after Google and Facebook 300 hours of video areuploaded to YouTube every minute We watch over 1 billion hours of YouTube videos a day More than half of YouTube views come frommobile devices The averagemobile viewing session lasts more than 40 minutes The firstvideo to hit one million views was a Nike advertfeaturing Ronaldinho The video with the highest number of views is currently the music video for ‘Despacito’ by Luis Fonsiand Daddy Yankee. Ithas over 4.7bn views. https://www.brandwatch.com/blog/39-youtube- stats/
- 9. Evaluate – how convincing is the theory? Does anything about vlogging challenge the theory? The theory provided by david gauntlet is convincing in this senario. The reason why the theory is convincing is because it suggests that web 2.0 is promoting creativity and increase connectivity. This is evident considering that we watch over 1 billion minutes of youtube videos a day.