Marketing Professional:
Micro & Macro Marketing.
Experience in Retail, B2B & Services Marketing strategies & tools, effective management of related aspects.
Areas of expertise and skills include:
CRM
- Customer Retention and Loyalty schemes
- Churn Propensity Model
- Customer Relationship Management
- Customer Life Time Value Analysis
- Customer Segmentation (Value, Behavioral)
- Tailor made Campaigns (Cross/Up-sell, Churn reduction)
- E-commerce & on line marketing
- Database Marketing
MARKETING & COMMUNICATION
- Marketing & Communication Strategy
- Below the Line & Above the Line activities:
- Advertising
- Leaflets/Brochures
- Media Plan
- PR/Events/Press Office
- Dire...
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