More Related Content
What's hot (20)
Similar to Avenendra_Sharma,-2015 (20)
Avenendra_Sharma,-2015
- 1. AVENENDRA SHARMA Contact: 09899017604/0120-4102964 E-Mail: avenendra27@rediffmail.com Sales & Distribution Professional Seeking challenging assignments in Business Development / Sales & Marketing / Distribution Management with an organisation of repute in Food & Beverage preferably in North India AREAS OF EXPERTISE • Business Development • Sales & Marketing • Distribution Management • Brand Management • Team Management • Taxation • Legal Operations • Warehouse Management • Client Relationship Management PROFILE SUMMARY • A competent professional with 23 years of experience in Business Development, Sales & Marketing and Distribution Management • Expertise in handling sales & marketing / business development activities, analyzing market trends & establishing healthy business relations with clients, thereby expanding higher market share • Resourceful in implementing sales promotional activities as a part of brand building & market development • Gifted Sales Strategist and Technician, excellence in driving revenues through innovative and focused merchandising and sales force/channel development programs • Sales Leader practiced in driving market enthusiasm through public speeches to press and industry trade groups • A result - oriented individual with excellent planning and communication skill CORE COMPETENCIES Sales & Marketing / Business Development • Managing & monitoring sales & marketing operations, increasing sales growth and driving initiatives in order to achieve business goals • Understanding business needs, its strategic direction and identifying initiatives that will allow a business to meet those strategic goals Distribution / Channel Management • Building strong distribution network with reliable C&F, Super Stockiest, Distributors, Whole-seller & retailers • Appointing distributors in non-performing areas, developing infrastructure for new channels and optimising performance levels of channel partners; ensuring optimum exposure of products through channels of trade partners
- 2. Brand Management / Advertising • Framing strategies for establishing greater awareness about company & its products; building brand focus in conjunction with operational requirements • Handling selection of appropriate media for advertising new product launch campaigns Client Relationship Management • Providing maximum customer satisfaction by closely interacting with in-house and potential guests to understand their requirements and customize the product and services accordingly for Timely stock supply, Market Support, Budgets for counter the competitor • Ensuring the high quality services, resulting in the guest delight & optimum resource utilization for maximum service quality; interacting with the customers to gather their feedback regarding the satisfaction ORGANIZATIONAL EXPERIENCE Sept.2014 Udaipur Beverages Limited (Auth. Bottler of Coca Cola Company) Role: As Senior Regional Sales Manager Jabalpur (Madhya Pradesh) • Leading a team of 39 persons and ensuring the availability of product in all the territory of 10.District with 5. C&F, 30.Distributors and 390 Spock. • Handling the primary & secondary sales, C&F, Distributor management, managing the company’s warehouse, scheme budgeting, new product launch, RED, RTM and Profit and Loss. Highlights • Efficiently achieved with growth (11%) volume on last year’s numbers till June YTD. • Successfully accelerated o Jabalpur market share from 60% in Jan’14 to 70% +in 2015 till June. o Jabalpur market plan with 28 routes, RED score from max. 50 in ‘14 to 68 in 2015. o Jabalpur market RGB share from 28% in 2014 to 39% in 2015 till June. • Since Feb’10 Iceberg Foods Limited, Delhi Growth Path: Feb’10 – Jun’11 Sales Manager for Western UP (12 Districts) Since Jul’11 State Sales Head (entire U.P, UK & 8 District of M.P adjoining U.P.) Role: As State Sales Head • Leading a team of 39 persons and ensuring the availability of product in all the territory with 55 Super Stockist & 317 Distributors • Handling the primary & secondary sales, C&F, S.S management, managing the company’s warehouse, scheme budgeting, new product launch and Profit and Loss Highlights • Efficiently achieved 100% growth volume on last year’s numbers • Played a vital role in generating business worth:
- 3. o Rs. 31 Crores & Rs. 89 Lakhs from Jan-14 to July-14 o Rs. 40 Crores & Rs. 61 Lakhs from Jan-13 to Dec-13 o Rs. 39 Crores & Rs. 75 Lakhs from Jan-12 to Dec-12 • New Juice product launch successfully in market • Successfully achieved 100% business targets and low CPC in 2013 • Reduced cost by 22% by distributing load among various distributors thereby increasing business by 13% • Revamped the sales system from credit to 100% advance mode in 2011 As Sales Manager (West Uttar Pradesh) • Monitored the operations & functioning of sales teams and distributors as well as planned out the S.O/A.M.S tour plans for effective coverage of territory • Assigned the sales targets to ASM / Senior Sales Officers / Sales Officers • Prepared market visit reports & coordinated with the Sales Officer/A.M.S regarding their tour bills • Submitted target vs. achievement report periodically for calculation of incentive, etc. • Suggested legal course of actions in case of non-recovery of old dues • Covered the market development plans like appointing distributors in unrepresented areas, recognized new avenues like institutional sales, etc. • Targeted new orders and ensured prompt & timely completion by co-ordination with Head Office Highlights • Significantly generated business worth Rs. 28 Crores & 85 Lakhs • Dexterously handled a team of 22 personnel • Successfully launched the products within 28 District by appointing 22 Super Stockist, 298 Distributors from Mar’10 to Dec’11 • Established prospective markets across Ghaziabad & NOIDA Feb’98 - Jan’10 Hindustan Coca-Cola Beverages Private Limited, Dasna Growth Path Feb’98 – Mar’03 Sales Officer Apr’03 – Sept’06 Sales Executive Oct’06 – Sept’09 Sales Team Leader Oct’09 - Jan’10 Area Team Leader Role: • Led a team of 14 persons • Managed the UP West territory along with 32 Distributors within 18 Towns Highlights: • Successfully accelerated: o Territory market share from 60% in Jan’05 to 90% in 2006 o Bulandsharh market share from 55% in Jan’06 to 85% in 2007 with market plan, RED score, new outlet expansion • Capably achieved a market share growth through market execution, market expansion with new distributors in Khurja • Bagged Best Sales Executive of the Year Award in 2007-2008 in Coca Cola for achieving the highest volume in the team PREVIOUS WORK EXPERIENCE
- 4. Dec’95 – Jan’98 Mansarovar Bottling Company Limited, Meerut/Ghaziabad as Sales Supervisor Apr’93 – Nov’95 Harsh Crown Cork, Meerut, Bijnor & New Delhi as Sales Representative ACADEMIC DETAILS • Short-term Sales & Marketing Management Course from IMS, Ghaziabad in 2002 • B.A. from Ch. Charan Singh Univ. (Meerut Univ.) Meerut University in 1987 TRAININGS ATTENDED • Team Building Management, Profitable Selling, etc. IT SKILLS • MS Office and Internet Applications PERSONAL DETAILS Date of Birth: 29 th August, 1969 Address: A –56, Ashok Nagar, Ghaziabad –201001, Uttar Pradesh Languages Known: English & Hindi