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- 1. T. CHANDRASHEKAR : chand_shekar34@yahoo.co.in : +91-22-21023677 速 / +91-9833812406 / +91-9820106077 / +254731243007 / +254725806976 ~ Senior Management Professional ~ Sales & Marketing / Strategic Planning / Logistics Operations with a leading organization of high repute in FMCG / F&B industry preferably in East Africa / Middle East ~Extensive business background with hands on approach in multi-cultural environments ~ ~Experience in Enhancing Business by executing organisational plans Profile Snapshot A performance-driven professional with 27 years of rich & qualitative experience in Strategic Planning, Sales & Marketing, Business Development and Logistics Operations Proficient in increasing sales revenues, exceeding targeted sales goals, developing profitable & productive business relationships and building an extensive client base Expertise in networking with prospective clients while simultaneously generating business from existing accounts Adept in initiating & developing relationships with key decision-makers in target organizations for business development Deft in breaking the new avenues and conducting opportunity analysis by keeping abreast of the market trends and competitor moves Pivotal in implementing strategies for building team effectiveness by promoting a spirit of cooperation between team as well as cross functional team members Keen planner, strategist and implementer in devising & implementing strategies aimed at ensuring effectiveness of operations, realization of sales & business promotion targets, with key focus on ROI Initiate the new business through the key accounts & establishes the partnerships and dealer relationships to increase channel revenue Creative and Multi-disciplinary Executive renowned for building brand and enhancing its visibility using all forms of brand communication thereby growing sales & launching products A dynamic leader with skills in supervising the inherent accounting functions involved in the sales process Proven leader with outstanding relationship building skills, strong communication abilities and exceptional emotional intelligence that excels in matrix and hierarchical structures Areas Of Expertise Executing profitable & productive business relationships and building an extensive client base with distinction of accomplishing multi-fold revenue increase Monitoring strategies to enlarge the core market base of the company based on market research data while conceptualizing, planning and implementing processes to drive business volume growth Providing visionary leadership in assessing client needs and strategically positioning products to achieve specific objectives Adhering to all company policies, procedures and business ethics codes while ensuring that they are communicated and implemented within the team Increasing demand in the market by implementing consumer loyalty programs/ strategies to improve the product awareness in markets Driving sales initiatives & achieving desired targets with overall responsibility of ROI and exploring marketing avenues to effectively build consumer preferences & drive volumes Evaluating performance & monitoring distributors sales and marketing activities and managing network of channel partners across assigned territories for deeper market penetration & reach Overseeing complete business operations with accountability of profitability, forecasting monthly/ annual sales targets, & executing them in a given time frame Handling entire range of logistics activities covering planning, scheduling, dispatching and reverse logistics
- 2. Domain Skills Expertise in: Strategic Planning Sales & Marketing Restructuring Business Development Logistics Operations Product Promotion Dealer & Distribution Management Team Management Training & Development Providing Leadership: Driven to succeed and excel Organization building Innovative in thought and solutions Effective business negotiations Team Management & Mentoring Tactical Planning Has Experience in: Operations Management Business Restructuring, Change Management Strategy Planning & Execution Brand Building Corporate / Marketing Communication Executive Skills Conceive and execute strategiesdrive corporate growth, profitability, and value: Provide no surprises decision support by implementing and enforcing process accountabilities, controls, processes, and systems. Corporate development through sound strategies and transactions. Identifying underlying risks, deficiencies, and opportunities. Link business objectives with powerful enterprise-level strategies: Implementing business plans that clearly support business needs and enhance revenue generation. Spearheading business operations with an aim to accomplish desired plans and targeted goals successfully Innately wired for strategic and tactical thinkingformulate and execute corporate strategic plans: Contribute true global perspective, intimate knowledge of product sales related to FMCG industry and acute insight in potential business impact. Develop and execute high-level strategies, make high-stakes decisions and combat mission- critical business challenges. Respect and leverage human capitalmotivate, mentor, and lead talented professionals : Live the culture and lead by example. Provide clear direction to cross-functional teams using interactive and motivational leadership that spurs people to willingly give 100% effort and loyalty. Extremely high-energy driven professional with the zeal to make a difference. Employment Details Feb13-May15 Uzuri Foods Ltd., Nairobi as GM-Sales & Marketing (Kenya Markets) Key Result Areas: Looked after the business development and channel creation & management related activities Handled the brand building, promotions, inventory management & logistics operations Ensured healthy cash flow with effective planning and credit control management Jun09-Dec12 Kensalt Ltd., Mombasa, Kenya as Head-Sales & Marketing (East Africa Sales Operations) Key Result Areas: Entrusted with the responsibility of: o Restructuring the branch sales operations for enhanced sales by stream lining pricing, credit policy and overall distribution network by making amendments in logistics support o Developing export markets by strategically introducing competitive brands and pitching aggressively against competitor brands
- 3. o Garnering additional institutional business by effectively substituting imported products with specially designed products o Developing trend setting dealers for improved distribution by amending logistic policy Significant Accomplishments: Holds the merit of consolidating business and increasing market share to 85% with premium pricing Instrumental in challenging competition in price sensitive market with hands on approach strategy Feb07- May09 GM Pens International Private Limited, Mumbai as Branch Sales Manager Key Result Areas: Responsible for re-orienting the field force and revamping the whole distribution system and in conceptualising and implementing sales promotional programmes Ensured optimum investment & inventory level by main stockiest & down line distributors for uninterrupted services Reversed downward trend of sales and established positive results in both short and long term sales by tapping the unexplored and remote parts of Udaipur, Kota, Vadodara, Mehsana, Patan, Palanpur, etc. Significant Accomplishments: Successfully increased the average volume of business per distributor to enhance the overall volume Achieved growth of 27% and 38% in Rajasthan & Gujarat respectively after a sluggish growth in the previous 2 years Sep01-Jan07 Cello Sales & Marketing, Mumbai as Regional Sales Manager Significant Accomplishments: Championed the establishment of Rajasthan and Gujarat at rank No. 1 & No. 2 respectively during 2002-03 (the trend continued thereafter), through the elevation of remarkable sales growth, first time in the history of organization Piloted several product launches in a revolutionary manner farfetched from the traditional style which yielded path breaking results Highly successful in formulating and implementing a historic scheme in the year 03-04; it resulted in changing the writing instrument market post Jan04 Directed development and implementation of advertising & sales promotion campaigns all over India on the basis of promotional activities conducted within the states of Gujarat and Rajasthan like: o Gel Dhamaka which began on a small scale in Gujarat and Rajasthan in Nov-Dec03 grew on a macro level between Jan-Mar '04 against the competitors' products of the same category Efficiently handled live demonstrations and campaigns on waterproof gel and the durability and long-lasting nature of the tip of the pens that was the basis of the advertisements appearing on the television media Gained recognition for recommending segmentation of product range on the basis of prices approved by the Management so as to manage parallel distribution in markets keeping in mind the long term goals of the organization Previous Experience May97-Aug01 Bakemans Industries Limited, Mumbai/Gujarat as Area Sales Manager Significant Accomplishments: Successfully launched frontline brands in the popular segment that competed with Parle Products and Britannia Industries Limited Played a pivotal role in improving the distribution network and increasing the sales volume from 80 Tons to 270 Tons
- 4. Jul91-May97 Borosil Glass Works Limited, Mumbai as Marketing Services Executive Significant Accomplishment: Deftly made rolling plans for consumer ware products; regularised the order pattern and credit control from Canteen Stores Department and planned inventory and production Mar87-Jun91 Nestle India Limited, Mumbai / Chhattisgarh Rose to the position of Sales Representative from Sales Promoter Significant Accomplishments: Holds the merit of independently conducting various sales promotional activities such as Mystery Consumer Contest for Maggi Tomato Ketchup, Cerelac Healthy Baby Contest, Milkmaid Recipe Contest, Maggi Noodles Painting Contest, etc. Successfully developed and commissioned vending stalls that were first of its kind at premium Institutions like IIT (Powai-Mumbai ) and K.J. Somaiya College in the year 1989-90 Instrumental in conceiving and carrying out Small Market Development Programme for Maggi Noodles and Ketchup through Mobile Van, which was again first of its kind in Pan India Shouldered the responsibility of converting a major Institutional Canteen, viz. Bhilai Steel Plant (Chhattisgarh) from Competitors Brand Bru Instant to Nescafe and Sunrise Brand which yielded a sizeable volume Jun85-Feb87 Wockhardt Limited, Mumbai as Professional Service Representative Significant Accomplishments: Effectively promoted the new Pharmaceutical Division-Tridoss in Mumbai Western Suburbs Successfully introduced expensive single dose cure medicine for dispensing through leading GPs Academic Details B.Sc. (Chemistry) from Mumbai University in 1984 Personal Details Date of Birth: 30 th September 1962 Address: 7, Anand Vihar, Rajawadi, Vidyavihar (E), Mumbai-400077 Languages Known: English, Hindi, Marathi, Tamil, Gujarati, Malayalam and Kannada