Winning Webinar Experiences - CETS 2010
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Are your webinars exceeding your attendees expectations? In this session, Amanda and Paul will share their organizations best practices for creating an extended learning experience for educational webinars. By using social media to facilitate informal learning before and after a webinar, the organization creates an organic buzz that has doubled webinar attendance. Amanda and Paul will also address how to create a podcast of a webinar using low-cost or open-source technology. Participants should be prepared to share their own webinar tips during this session.
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Winning Webinar Experiences - CETS 2010
- 2. Whats worked for us Follow us on Twitter: #CETS10
- 3. Amanda S h l A d Schulze Director of Distance Learning for the Council of Residential Specialists Doctoral Student in Learning Technologies at Pepperdine Paul D hl P l Dahl University Distance Learning Coordinator for the Council of Residential Specialists
- 4. Webinars, defined Why webinars Whats working (for us and you!) Technology that we use with our webinars Whats next What s
- 5. Educational session w/ objectives Live over the Internet Participants anywhere on a computer Speaker or panel that disseminates information Group larger than 100 people Approximately 60 minutes in length
- 6. Only for O l f marketing k ti Cant teach anything / Learn anything in 60 minutes i t Must be FREE! Recording is same as live Teaching F2F is = to webinar g No prep time is needed / easy to execute Pack em in!
- 7. Which webinar rumor have you heard in your organization? Only for marketing y g Must be FREE! Recording is same as live Pack em in!
- 8. Real Estate Association Continuing Education Over 40,000 members worldwide Average age of member is 55
- 9. The competition p Real Estate Designations and Certifications Online Real Estate Education iLearn Tomato University
- 10. Our members dont come back Speed to market Location Revenue stream Known F2F instructors
- 11. Achieve learning objectives Generate revenue Maintain average of 200 participants ( (90% attendance rate)) Conduct 2 webinars per month Support implementation of learning Keep them engaged
- 12. Speakers are leaders in the industry Quality content that can be implemented Additional materials and content Follows a formula: Starts on time, has an assignment, always on Tuesday, etc. g y y High level of support before, during and after Consistent look and feel / templates
- 14. Forums Content Samples Pre- assignment g Live Webinar W bi Wikis and Tips and Forums Ideas Application A li ti Assignment
- 15. 2 Weeks 1 Week Same 2 Days 2 Days 1 Day 1 -2 Out Out Day Out Out 1 Day After Weeks Immediate After After Live Webinar Event Email: Drip content and videos Links to, Promote and online survey: Chat in Online materials Recording: Webinar Warriors, Blog, Access slides, Twitter LinkedIn Free Clip of Facebook, Twitter, Evaluation LinkedIn handouts, Forum Recording pre- Polls WebEx Provide content assignment, ideas corresponding Post content on Folow-up: Live Chat product d t Blog, F Bl Facebook b k Ask for results of A kf lt f Assignment with website Call to Action Online Survey: Tweet Call to Presenter Promote: Submit content questions Action Email: Blog, Facebook, Collect attendee data Access to recording forums, twitter, Emailed: Q&A Top 5 ideas from webinar Webinar Warriors Application assignment pp g Link to blog and memberconnect g LinkedIn Li k dI so attendees can contribute content Blast Emails (4 Link to related product and courses weeks) Reminder to complete Call to Action
- 16. Trends Advisory Team Polls on website and Facebook Evaluations Re-use the good speakers! Re use New speakers moderate first Is it a series, part of a course a bundle? series course,
- 17. Its so sad when time ends with my CRS family family. See what CRS Instructors said works for them: http://www.youtube.com/watch?v=8txJmI_TzCI
- 18. Tuesdays or Thursdays 1PM CST 60 minutes Never the last day of the month Practice session
- 19. Drip the content: Blog, video, Twitter, Facebook, email, website, forums, LinkedIn i k d Have your speakers drip content as well! James Nellis http://www.youtube.com/watch?v=4xhkkan43VY Mike Selvaggio http://www.youtube.com/watch?v=I2wIjlUyH6I
- 24. Goes through our website Get detailed information about session Confirmation is immediate / automated Reminders one the day before and one the day of
- 26. How many of you already have an automated registration and reminder system in place for your webinars? Yes! No
- 27. 際際滷s Pre-assignment articles, to dos Survey to submit questions Recording for one year MP3 files of recording Post assignment / activity / contest Links / information to corresponding education and products
- 28. Article Website Activate an account Use / download an application Interview someone using it Look up a fact or stat Consider how they have used it and what issues they have Send in separate email or will get lost!
- 29. Demographics Application / usage Issues or concerns with topic Space for open-ended comments / open ended questions
- 31. AT LEAST one day before webinar Recreate the same environment attempt it at the same time Best practices set-up p p Review slides and determine the poll q questions and application assignment pp g Roles and Responsibilities Log on 30 minutes prior to start on day of
- 32. Email support Phone support Moderator Production Assistant Presenter Tweeters
- 33. Group of 5 organized webinar attendees to attend CRS webinars Task 1: Promote each webinar event starting two weeks out using social media Task 2: Drip content prior to the webinar using social media/ blogging Requirements: Have a presence/ following on social media (personal blog, twitter account) Able to attend CRS webinars
- 34. Refer to data and pre-assignment Polls Q&A Tweeting #CRSweb Application assignment / contest
- 36. Creating a dio onl MP3 files audio only for on-the-move REALTORS速
- 37. http://audacity.sourceforge.net http://audacity sourceforge net FREE AUDIO EDITOR
- 39. Make sure anything on your computer that makes a sound is turned off or disabled. RECORD
- 41. Highlight the section of audio that you want to make a track of of. ...go to Project, Add Label At Selection... g j ,
- 42. Type in the name of your track track.
- 43. Ending E di Starting Point Point Amount of time selected
- 44. All of your t k have b f tracks h been marked k d File, Export Multiple
- 45. Change to MP3 Select location
- 47. Live discussion with presenter Link to evaluation / how to access all materials Post top 5 / 7 ideas Start a discussion, what did you get? , y g
- 49. Follow-up in forum about call to action Ask for more ideas Post contest winners Email how to access recording and MP3s
- 50. Networking opportunities Mobile Share information More video Bundled with courses Credit toward designation