An industry marketer with 20 years working experience, including running marketing programmes for large technology companies, and more recently, heading up the marketing services at Ice Blue Sky.
I have thorough knowledge and experience of B2B marketing into a range of markets, with a specialism in technology companies - particularly when it comes to deciding on marketing strategy, messaging and the marketing mix and the resulting ROI.
I have worked globally and have a deep understanding of international and technology markets, trends within these markets and the challenges these can create for effective marketing programmes, particularly for companies looking to grow significantly.
I...
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