Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
Strategist at Organic
Industry
Advertising / Marketing / PR
About
How to build a strategist like me:
1) Take a college student with an anthropology/theatre double major.
2) Layer on three years of working in marketing for a small business.
3) Add two years of learning about planning from people who learned their lessons in the field.
4) Set with experience in integrated planning for CPG (beauty & pet) and Pharma clients.
5) Add a layer of B2B brand building and content marketing
6) Garnish with optimism.
Specialties: Brand belief/ behavior development, audience segmentation, data analysis, network analysis, multi-platform strategy, customer insight, self-defense instruction.
Contact Details
Tags
marketing and advertising
content marketing
planning
archetypes
editorial calendar
content calendar
art history
hero and the outlaw
strategy
insights
behavioral psychology
american express
cause marketing
cause marketing case studies
l.l. bean
brawny
case studies
pedigree
pepsi
at&t
nutro
coke
kfc
target audience
web culture
content consumption
social networking
branding
semiotics
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