Fiona Scott-handley, Social media navigator

Fiona Scott-Handley

59 Followers

My mantra - start with the end in mind. If your Social Media metrics are all about getting 'likes' and followers - I think you're missing a big opportunity! Social Media delivers big returns to the bottom line if you have the right strategy in place. Moving into a business and identifying the areas of opportunity, developing a strategic plan and implementing it has been my area of specialisation for the past 7 years. Most recently I've been working on re-engineering a Social Media strategy so that is can be scaled across a large Enterprise. Having commercial metrics of success are key to implementing this and moving from Socia Media to Social Business. I blog, I talk, I teach, I

marketing social media small and medium enterprises business plan internet marketing business marketing and advertising social media marketing small business business process facebook linkedin instagram twitter digital new media advertising owned media @harper harper reed earned media business modelling big data business intelligence consumer information crm