I & E Tutorials.pdf
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The documents provide tutorials on various business topics including strategy designing, idea generation, business planning, pitch decks, business strategy, and patent drafting. The tutorials aim to teach learners how to design a marketing strategy, generate novel ideas, prepare business plans and pitch decks, develop business strategy, and draft patents. They provide outlines and guidelines for learners to follow on each topic.
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Final Project CS 105 Summer 2016
DUE DATES:
FINAL PROJECT PROSPECTUS DUE: THURSDAY, JULY 14.
WHAT TO TURN IN (SUBMIT ON CANVAS):
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Upon completion of this unit, students should be able to:
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1.1 Relate the importance of the value proposition to competitive advantage
with respect to a companys product offering.
4. Explain how the marketing mix is used to reach the target market.
4.1 Analyze whether a company maintains a competitive advantage in
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brand equity.
6.1 Describe the positioning strategy of a company.
Unit Lesson
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Brand Extension Marketing Plan 8
GB530 Brand Extension Marketing Plan: Guide
Introduction
Use this document as your guide to success. All Brand Extension Marketing Plan documents should use 1 margins, 12 pt. font, and include a cover page and a reference page.
For the Brand Extension Marketing Plan Assignments in this class you will not use the usual APA rules which require in-text citations as 1) no marketing plan ever uses direct quoting within its contents, 2) we are making an exception due to the nature of a Marketing Plan Assignment and 3) you will not use double-spacing but instead you will use this documents formatting.
It is important that you write your Brand Extension Marketing Plan in third person (there is no I in a marketing plan), using your own words, and/or paraphrasing instead of direct quoting. Once deposited into the Dropbox for grading, Brand Extension Marketing Plan Assignments are submitted to Turnitin速 for a potential plagiarism review, so it continues to be important for you never to use anyone elses words verbatim.
For each of the Brand Extension Marketing Plan Assignments, you should list, on the reference page, all of the references you used when preparing your plan. Again, you do not need to include the in-text parentheses noting references and timeframes as normally required in our APA Assignments, but you do need to use APA to format your references list. If you have any questions on this exception to using APA, let me know.
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Introduction
Use this document as your guide to success. All Brand Extension Marketing Plan documents should use 1 margins, 12 pt. font, and include a title page and a reference page.
For the Brand Extension Marketing Plan assignments in this class you will not use the usual APA rules which require in-text citations as 1) no marketing plan ever uses direct quoting within its contents, 2) we are making an exception due to the nature of a Marketing Plan Assignment and 3) you will not use double-spacing but instead you will use this documents formatting.
It is important that you write your Brand Extension Marketing Plan in third person (there is no I in a marketing plan), using your own words, and/or paraphrasing instead of direct quoting. Once submitted to the Dropbox for grading, Brand Extension Marketing Plan assignments are submitted to Turnitin速 for a plagiarism review, so it continues to be important for you to never use anyone elses words verbatim.
For each of the Brand Extension Marketing Plan assignments, you should list, on the reference page, all of the references you used when preparing your plan. Again, you do not need to include the in-text parentheses noting references and timeframes as normally required in our APA assignments, but you do need to use APA to format your references list. If you have any questions on this exception to using APA, let your instructor know.
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Subject Mastery Rubric: Knowledge (can define major ideas) or Comprehension (can discuss major ideas) or Application (can apply major concepts to new situations).
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GB530 Brand Extension Marketing Plan: Guide
Introduction
Use this document as your guide to success. All Brand Extension Marketing Plan documents should use 1 margins, 12 pt. font, and include a cover page and a reference page.
For the Brand Extension Marketing Plan Assignments in this class you will not use the usual APA rules which require in-text citations as 1) no marketing plan ever uses direct quoting within its contents, 2) we are making an exception due to the nature of a Marketing Plan Assignment and 3) you will not use double-spacing but instead you will use this documents formatting.
It is important that you write your Brand Extension Marketing Plan in third person (there is no I in a marketing plan), using your own words, and/or paraphrasing instead of direct quoting. Once deposited into the Dropbox for grading, Brand Extension Marketing Plan Assignments are submitted to Turnitin速 for a potential plagiarism review, so it continues to be important for you never to use anyone elses words verbatim.
For each of the Brand Extension Marketing Plan Assignments, you should list, on the reference page, all of the references you used when preparing your plan. Again, you do not need to include the in-text parentheses noting references and timeframes as normally required in our APA Assignments, but you do need to use APA to format your references list. If you have any questions on this exception to using APA, let me know.
All the components of the Marketing Plan are assessed using the following:
Subject Mastery Rubric: Knowledge (Can define major ideas) or Comprehension (Can discuss major ideas) or Application (Can apply major concepts to new situations).
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The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.
As you begin your project, you need to first assume you have the role of a marketing manager for one,new, currently not available from your selected Brand Company, product on the behalf of a real, for-profit organization. Consider this a brand extension: you are adding a product to an existing companys product line.
Think about your selection the proposal is for a New Product for a New Market of consumers! Extend the Brand Name into new product markets by offering a new to the company product.
Companies may do this by buying an existing product, or importing a new product and putting their brand name on it or they develop their own product to compete in the new market.
Module 1 BEMP Proposal - What will your project be about?
Submit your response to the following questions as a Product Proposal:
1. What is the brand name of your for-profit business/organization?
1. What is the new product, not currently in existence, that will generate revenue for .3rd unit
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1
GB530 Brand Extension Marketing Plan: Guide
Introduction
Use this document as your guide to success. All Brand Extension Marketing Plan documents should use 1 margins, 12 pt. font, and include a title page and a reference page.
For the Brand Extension Marketing Plan assignments in this class you will not use the usual APA rules which require in-text citations as 1) no marketing plan ever uses direct quoting within its contents, 2) we are making an exception due to the nature of a Marketing Plan Assignment and 3) you will not use double-spacing but instead you will use this documents formatting.
It is important that you write your Brand Extension Marketing Plan in third person (there is no I in a marketing plan), using your own words, and/or paraphrasing instead of direct quoting. Once submitted to the Dropbox for grading, Brand Extension Marketing Plan assignments are submitted to Turnitin速 for a plagiarism review, so it continues to be important for you to never use anyone elses words verbatim.
For each of the Brand Extension Marketing Plan assignments, you should list, on the reference page, all of the references you used when preparing your plan. Again, you do not need to include the in-text parentheses noting references and timeframes as normally required in our APA assignments, but you do need to use APA to format your references list. If you have any questions on this exception to using APA, let your instructor know.
All the components of the Marketing Plan are assessed using the following:
Subject Mastery Rubric: Knowledge (can define major ideas) or Comprehension (can discuss major ideas) or Application (can apply major concepts to new situations).
A Marketing Plan Is The Foundation For All Marketing EffortsBeginning your Brand Extension Marketing Plan: The Product Proposal
The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.
As you begin your project, you need to first assume you have the role of a marketing manager for one,new, currently not available from your selected Brand Company, product on the behalf of a real, for-profit organization. Consider this a brand extension: you are adding a product to an existing companys product line.
Think about your selection: the proposal is for a New Product for a New Market of consumers! Extend the Brand Name into new product markets by offering a new to the company product.
Companies may do this by buying an existing product, or importing a new product and putting their brand name on it or they develop their own product to compete in the new market.
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Companies have four options to maximize growth opportunities, these include the following strategies:
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The document discusses new product development, defining it as the process of bringing a new product to market. It outlines the key stages in new product development, including idea generation, concept development and testing, business analysis, beta testing, technical implementation, commercialization, and pricing. The goal is to develop an understanding of customer needs and market opportunities before significant resources are invested in a new product.New Product Development
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2) It discusses how strategic planning helps companies set goals and strategies to successfully implement new strategies and adapt to changing needs and environments.
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The document provides an overview of key marketing concepts including the marketing mix (4Ps), target markets, product development, advertising, and commercials. It discusses the marketing mix as consisting of product, price, place, and promotion. It also outlines the new product development process and gives guidance on identifying target markets, developing company names/logos, and creating advertisements and commercials. The goal is to teach students the essential steps of marketing a new product from ideation through commercialization.Marketing (Comprehensive) PowerPoint Presentation 167 slides with 6 diagrams/...
Marketing (Comprehensive) PowerPoint Presentation 167 slides with 6 diagrams/...Andrew Schwartz
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This document provides an overview of marketing concepts and strategies. It discusses defining the elements of marketing, exploring tips to market and brand a business. It also covers developing key positioning statements, understanding the benefits of internet marketing, and using a three-step process for market research. Finally, it discusses developing a marketing plan, getting customer feedback, creating marketing materials, and search engine optimization.Business Modeling Starter Kit UxBerlin
Business Modeling Starter Kit UxBerlinHenning Breuer
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The Business Innovation Kit modifies and extends the basic version of the Business Modeling Starter Kit. Both enable entrepreneurial teams to explore the range of ideas and viable business models for a new or existing business. Where the Starter Kit ends the Business Innovation Kit goes into depth: Exploring revenue models or the customer journey in depth, or competitive advantages that may be achieved through normative orientations such as sustainability. Results provide the basis for business model implementation that proceeds through iterative exploration, elaboration, evaluation, experimentation and evolution of assumptions.Business Modeling Toolkit
Business Modeling Toolkit Henning Breuer
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The Business Modeling Starter Kit enables entrepreneurial teams to explore the range of ideas and viable business models for a new or existing business. Results provide the basis for business model implementation that proceeds through iterative exploration, elaboration, evaluation, experimentation and evolution of assumptions. It was iteratively refined through dozens of workshops with startups and corporate venture projects.Business Modeling Starter Kit
Business Modeling Starter KitMaria del Mar Agudelo
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This presentation describes the Business Modeling Starter Kit, an out-of-the-box workshop that helps entrepreneurs exploring viable business models for a new or existing business. It was created by Prof. Dr. Henning Breuer and his colleagues at the Telekom Innovation Laboratories in Berlin and revised, extended and translated by UXBerlin. Business Principles Training
Business Principles TrainingSteve Gross
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1. A budget is an estimate of expected income, expenses, and sales over a future period, which provides a baseline for managers to measure actual performance against.
2. Different types of budgets include sales, labor, production, expense, and capital budgets. Budgets are important control mechanisms to prevent overspending.
3. The right way to make a budget involves gathering data, reviewing previous budgets, getting staff input, and applying judgment to finalize the numbers. Staying on budget may require freezing expenses or hiring if actuals exceed plans.MKT 421 GUIDE Education Counseling -- mkt421guide.com
MKT 421 GUIDE Education Counseling -- mkt421guide.comkopiko97
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FOR MORE CLASSES VISIT
www.mkt421guide.com
Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. Mm unit 2point2
Mm unit 2point2Rai University
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This document outlines the key stages in the new product development (NPD) process. It begins with generating ideas for new products, which can come from internal or external sources. Ideas are then screened using criteria like market size and development costs. Successful concepts are developed and test marketed to customers. If testing goes well, the product proceeds to commercialization with a full market launch. The NPD process helps companies focus their resources on projects most likely to be rewarding and brings new products to market more quickly. It describes common challenges in NPD like defining specifications and managing resources and timelines, and how to overcome them through planning and cross-functional involvement.Mm unit 2point2
Mm unit 2point2Rai University
油
This document outlines the key stages in the new product development (NPD) process. It begins with generating ideas for new products, which can come from internal or external sources. Ideas are then screened according to criteria like market size and development costs. Successful concepts are developed and test marketed to customers. If testing goes well, the product proceeds to commercialization with a full market launch. The NPD process helps companies focus their resources on projects most likely to be rewarding and brings products to market more quickly. It describes common challenges in NPD like defining specifications and managing resources and timelines, and how to overcome them through practices like prioritizing projects and involving all company functions early.More from HODElex (7)
Unit 4_Network Layer_Part II.pptx
Unit 4_Network Layer_Part II.pptxHODElex
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The document discusses network layer concepts including routing, forwarding, routing algorithms, and routing protocols.
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Common routing algorithms are also summarized like distance vector routing using RIP, link state routing using OSPF, and path vector routing. Popular unicast routing protocols and multicast protocols are also briefly mentioned including MOSPF, DVMRP, CBT, and PIM.Unit VI - Graphs.ppt
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The document defines key concepts related to graphs, including types of graphs (directed, undirected, weighted, unweighted), graph terminology (vertex, edge, path, cycle), representations of graphs (adjacency matrix, adjacency list), and algorithms for traversing graphs (breadth-first search, depth-first search). It also discusses minimum spanning trees, spanning tree properties, and algorithms for finding minimum spanning trees like Kruskal's and Prim's algorithms.unit II_2_i.pptx
unit II_2_i.pptxHODElex
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The document discusses different searching methods like linear search and binary search. It provides steps and algorithms for linear search and binary search. Linear search is the simplest searching method that sequentially checks each element of a list to find the target element. Binary search requires a sorted list and compares the target element to the middle element of the list to determine which half of the list to search next.IEEE and Lower Level LAN Protocols.ppt
IEEE and Lower Level LAN Protocols.pptHODElex
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The chapter discusses media level protocols including CSMA/CD, token passing, and polling. It describes the IEEE standards that apply to LANs based on different protocols. The key protocols discussed are Ethernet (CSMA/CD) under IEEE 802.3, token ring under IEEE 802.5, and token bus under IEEE 802.4. The chapter also provides an overview of the IEEE organization and its role in setting networking standards, particularly for the physical and data link layers.wireless lan presentation.ppt
wireless lan presentation.pptHODElex
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- Wireless LANs use either wired or wireless infrastructure to connect computing devices within a local area. Wireless LANs provide flexibility, portability, mobility and ease of installation compared to wired LANs.
- The IEEE 802.11 standard defines the physical and data link layers for wireless LANs. It addresses issues like power management, security, and bandwidth that are important for wireless networks.
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The document discusses various searching and sorting algorithms and data structures. It covers linear search and binary search algorithms. Linear search sequentially checks each element of a list to find a target value, while binary search works on a sorted list by dividing the search space in half at each step based on comparing the target to the middle element. The document also discusses asymptotic analysis techniques like Big O notation for analyzing algorithms' time and space complexity as input size increases.Unit 3_Network Layer_Part II.pptx
Unit 3_Network Layer_Part II.pptxHODElex
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The document provides information about network layer concepts including routing, forwarding, routing tables, routing algorithms, and routing protocols.
It discusses key network layer duties like interconnecting networks, assigning unique addresses, and encapsulating data for transfer between networks. Forwarding techniques like next-hop routing and network-specific routing are covered. Popular routing algorithms like distance vector routing, link state routing, and path vector routing are summarized.
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How to Make an RFID Door Lock System using Arduino
How to Make an RFID Door Lock System using ArduinoCircuitDigest
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Learn how to build an RFID-based door lock system using Arduino to enhance security with contactless access control.
Optimization of Cumulative Energy, Exergy Consumption and Environmental Life ...
Optimization of Cumulative Energy, Exergy Consumption and Environmental Life ...J. Agricultural Machinery
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Optimal use of resources, including energy, is one of the most important principles in modern and sustainable agricultural systems. Exergy analysis and life cycle assessment were used to study the efficient use of inputs, energy consumption reduction, and various environmental effects in the corn production system in Lorestan province, Iran. The required data were collected from farmers in Lorestan province using random sampling. The Cobb-Douglas equation and data envelopment analysis were utilized for modeling and optimizing cumulative energy and exergy consumption (CEnC and CExC) and devising strategies to mitigate the environmental impacts of corn production. The Cobb-Douglas equation results revealed that electricity, diesel fuel, and N-fertilizer were the major contributors to CExC in the corn production system. According to the Data Envelopment Analysis (DEA) results, the average efficiency of all farms in terms of CExC was 94.7% in the CCR model and 97.8% in the BCC model. Furthermore, the results indicated that there was excessive consumption of inputs, particularly potassium and phosphate fertilizers. By adopting more suitable methods based on DEA of efficient farmers, it was possible to save 6.47, 10.42, 7.40, 13.32, 31.29, 3.25, and 6.78% in the exergy consumption of diesel fuel, electricity, machinery, chemical fertilizers, biocides, seeds, and irrigation, respectively. IPC-9716_2024 Requirements for Automated Optical Inspection (AOI) Process Con...
IPC-9716_2024 Requirements for Automated Optical Inspection (AOI) Process Con...ssuserd9338b
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IPC-9716_2024 Requirements for Automated Optical Inspection (AOI) Process Control for Printed Board Assemblies.pdf
US Patented ReGenX Generator, ReGen-X Quatum Motor EV Regenerative Accelerati...
US Patented ReGenX Generator, ReGen-X Quatum Motor EV Regenerative Accelerati...Thane Heins NOBEL PRIZE WINNING ENERGY RESEARCHER
油
Preface: The ReGenX Generator innovation operates with a US Patented Frequency Dependent Load Current Delay which delays the creation and storage of created Electromagnetic Field Energy around the exterior of the generator coil. The result is the created and Time Delayed Electromagnetic Field Energy performs any magnitude of Positive Electro-Mechanical Work at infinite efficiency on the generator's Rotating Magnetic Field, increasing its Kinetic Energy and increasing the Kinetic Energy of an EV or ICE Vehicle to any magnitude without requiring any Externally Supplied Input Energy. In Electricity Generation applications the ReGenX Generator innovation now allows all electricity to be generated at infinite efficiency requiring zero Input Energy, zero Input Energy Cost, while producing zero Greenhouse Gas Emissions, zero Air Pollution and zero Nuclear Waste during the Electricity Generation Phase. In Electric Motor operation the ReGen-X Quantum Motor now allows any magnitude of Work to be performed with zero Electric Input Energy.
Demonstration Protocol: The demonstration protocol involves three prototypes;
1. Protytpe #1, demonstrates the ReGenX Generator's Load Current Time Delay when compared to the instantaneous Load Current Sine Wave for a Conventional Generator Coil.
2. In the Conventional Faraday Generator operation the created Electromagnetic Field Energy performs Negative Work at infinite efficiency and it reduces the Kinetic Energy of the system.
3. The Magnitude of the Negative Work / System Kinetic Energy Reduction (in Joules) is equal to the Magnitude of the created Electromagnetic Field Energy (also in Joules).
4. When the Conventional Faraday Generator is placed On-Load, Negative Work is performed and the speed of the system decreases according to Lenz's Law of Induction.
5. In order to maintain the System Speed and the Electric Power magnitude to the Loads, additional Input Power must be supplied to the Prime Mover and additional Mechanical Input Power must be supplied to the Generator's Drive Shaft.
6. For example, if 100 Watts of Electric Power is delivered to the Load by the Faraday Generator, an additional >100 Watts of Mechanical Input Power must be supplied to the Generator's Drive Shaft by the Prime Mover.
7. If 1 MW of Electric Power is delivered to the Load by the Faraday Generator, an additional >1 MW Watts of Mechanical Input Power must be supplied to the Generator's Drive Shaft by the Prime Mover.
8. Generally speaking the ratio is 2 Watts of Mechanical Input Power to every 1 Watt of Electric Output Power generated.
9. The increase in Drive Shaft Mechanical Input Power is provided by the Prime Mover and the Input Energy Source which powers the Prime Mover.
10. In the Heins ReGenX Generator operation the created and Time Delayed Electromagnetic Field Energy performs Positive Work at infinite efficiency and it increases the Kinetic Energy of the system.The Golden Gate Bridge a structural marvel inspired by mother nature.pptx
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The Golden Gate Bridge is a 6 lane suspension bridge spans the Golden Gate Strait, connecting the city of San Francisco to Marin County, California.
It provides a vital transportation link between the Pacific Ocean and the San Francisco Bay.
G8 mini project for alcohol detection and engine lock system with GPS tracki...
G8 mini project for alcohol detection and engine lock system with GPS tracki...sahillanjewar294
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b.tech final year projects report for cse
Structural QA/QC Inspection in KRP 401600 | Copper Processing Plant-3 (MOF-3)...
Structural QA/QC Inspection in KRP 401600 | Copper Processing Plant-3 (MOF-3)...slayshadow705
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This presentation provides an in-depth analysis of structural quality control in the KRP 401600 section of the Copper Processing Plant-3 (MOF-3) in Uzbekistan. As a Structural QA/QC Inspector, I have identified critical welding defects, alignment issues, bolting problems, and joint fit-up concerns.
Key topics covered:
Common Structural Defects Welding porosity, misalignment, bolting errors, and more.
Root Cause Analysis Understanding why these defects occur.
Corrective & Preventive Actions Effective solutions to improve quality.
Team Responsibilities Roles of supervisors, welders, fitters, and QC inspectors.
Inspection & Quality Control Enhancements Advanced techniques for defect detection.
Applicable Standards: GOST, KMK, SNK Ensuring compliance with international quality benchmarks.
This presentation is a must-watch for:
QA/QC Inspectors, Structural Engineers, Welding Inspectors, and Project Managers in the construction & oil & gas industries.
Professionals looking to improve quality control processes in large-scale industrial projects.
Download & share your thoughts! Let's discuss best practices for enhancing structural integrity in industrial projects.
Categories:
Engineering
Construction
Quality Control
Welding Inspection
Project Management
Tags:
#QAQC #StructuralInspection #WeldingDefects #BoltingIssues #ConstructionQuality #Engineering #GOSTStandards #WeldingInspection #QualityControl #ProjectManagement #MOF3 #CopperProcessing #StructuralEngineering #NDT #OilAndGas
Integration of Additive Manufacturing (AM) with IoT : A Smart Manufacturing A...
Integration of Additive Manufacturing (AM) with IoT : A Smart Manufacturing A...ASHISHDESAI85
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Combining 3D printing with Internet of Things (IoT) enables the creation of smart, connected, and customizable objects that can monitor, control, and optimize their performance, potentially revolutionizing various industries. oT-enabled 3D printers can use sensors to monitor the quality of prints during the printing process. If any defects or deviations from the desired specifications are detected, the printer can adjust its parameters in real time to ensure that the final product meets the required standards.Frankfurt University of Applied Science urkunde
Frankfurt University of Applied Science urkundeLisa Emerson
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Duplicate Frankfurt University of Applied Science urkunde, make a Frankfurt UAS degree.
Optimization of Cumulative Energy, Exergy Consumption and Environmental Life ...
Optimization of Cumulative Energy, Exergy Consumption and Environmental Life ...J. Agricultural Machinery
油
US Patented ReGenX Generator, ReGen-X Quatum Motor EV Regenerative Accelerati...
US Patented ReGenX Generator, ReGen-X Quatum Motor EV Regenerative Accelerati...Thane Heins NOBEL PRIZE WINNING ENERGY RESEARCHER
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I & E Tutorials.pdf
- 1. Tutorial 1 Title: Strategy designing Aim: To design a strategy by writing steps to market the project you are building Topic: Abstract: Strategy for marketing: Objectives (Set measurable goals) Sectors (Research similar customers and outline selected target sectors) Positioning (Placing the product in terms of giving value to the customers) Programs (List your marketing programs) Conclusion:
- 2. Tutorial 2 Title: Idea generation Aim: To Generate an idea having novelty. Topic: Abstract: Strategy for marketing: Identify the Problem/ Challenge Idea generation techniques (Mind mapping, Reverse Thinking, Brainstorming, Role Playing) Ideas/ probable solutions Choosing a relevant idea Conclusion:
- 3. Tutorial 3 Title: Business plan Aim: To prepare a business plan. Title: Executive summary: Product Customers Future of the Company Mission Team Type of company Customers base Company advantages Regulations Product/ service Pricing/ costing Product lifecycle Product Value addition (IPR/ R & D) Market strategy Conclusion:
- 4. Tutorial 4 Title: Pitch deck Aim: To Create a pitch deck. Name of the company: Logo: Pitch deck: Problem (Justify the business as why the consumers will find it valuable) Solution (That this business will resolve the problem in this way. Identify current industry solutions and gaps.) Market Validation (that this product will be of this use to the customers) Market Size (Opportunity in terms of No. of customers where local, regional, global, and online, offline. The category of customers gender, age, domain) Product (Discuss product) Market Adoption (Why this product will be accepted) Competition (Compare with similar products and give reason why this will be accepted.) Team (Advisors, mentors and designation allocation) (Presentation to be created): Conclusion:
- 5. Tutorial 5 Title: Business strategy Aim: To prepare a business strategy. Topic: Abstract: Business Strategy: Cost Differentiation (Pricing the product or service) Product Differentiation (Price your product, product offers unique features) Growth (Growing the business in terms of financial growth over next 5 years) Conclusion:
- 6. Tutorial 6 Title: Patent draft Aim: To write a patent draft. Topic: Abstract: Strategy for marketing: Objectives (Set measurable goals) Sectors (Research similar customers and outline selected target sectors) Positioning (Placing the product in terms of giving value to the customers) Programs (List your marketing programs) Conclusion: