Insights professional with expertise in a range of methodologies including qualitative, quantitative, and social media analysis. Skilled at uncovering new insights into market opportunities, customer needs to inform products and features that delight, and effective marketing strategies and messaging.
Specialties: Market research, social analytics, product development and evaluation research, marketing, brand research, tracking studies, market studies, attitude & usage research, segmentation research, advertising development and messaging research, customer satisfaction research, qualitative research, quantitative research, mobile surveys, online discussion groups, content strateg...
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