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PERSONAL BRAND EXPLORATION
Jamel Jp McGhee
Project & Portfolio I: Week 1
MONTH DAY, YEAR
When people meet me, I want the to
remember me for a few specific things. The first
being the I am kind, then that I have a strong
passion for Christ Jesus and lastly that Im hard-
working leader. These three things are what
make me the man I am today; without them I
wouldnt be myself. Short term goals are what I
try to focus on in life right now mainly because
my life is changing so much each day.
IDENTITY
PROFESSION
Potential Job Titles:
 Broadcast announcer in radio
disc jockey
 Media Programming Director
 News analyst, reporter and
journalist
BRAND ARCHETYPE- Working on
the job is somewhat like playing on
a sports team. You must be good in
your role for the whole team to
succeed. Because I am a diverse
type of person it makes it easy for
me to connect with others and to be
plugged into whatever work
[CATEGORY of PEOPLE]
TARGET AUDIENCE
Carson Woods
Outreach Plan:
 For initial contact I will prepare my resume along with a
well written email.
 For me after sending in a resume it is important to
fallow up with a phone call in the coming days.
 Its smart to follow up with companies about a week
after intimal contact.
PROFILE
PICTURE
Senior Director, Premium
Sales at Los Angeles
Chargers
Gad Meir
Outreach Plan:
 Going into any interview it is import to do extensive
research on the company and the person hiring you.
 After sending a resume I will look for contact
information on websites and through other employees. .
 Lastly, I will contact them in a timely manner once a few
days have passed from the sublimation of my resume
PROFILE
PICTURE
Director, customer
relationship management at
SiriusXM
Tara Mulcahy
Outreach Plan:
 Looking into all ways I can contact this person and
other persons involved on in the company.
 After sending in my resume, I will try to reach out on
social media by following these hiring managers.
 Lastly, I will call the hiring official once a amount of time
has passed.
PROFILE
PICTURE Head of Marketing
Partnerships with the NBA
GOALS
Short Term: (Immediately After Graduation, 2024)
 Whenever I graduate from school I want to move
back home to Atlanta GA.
KPI to measure progress towards reaching
goal. Must be specific and measurable with a
timeframe attached.
Mid Term: (2024-2030)
 I would like to have a strong online presence and
following.(Podcast, YouTube channel, etc.)
KPI to measure progress towards reaching
goal. Must be specific and measurable with a
timeframe attached.
Long Term: (2030-2045)
 Specific goal you want to achieve in long term.
KPI to measure progress towards reaching
goal. Must be specific and measurable with a
timeframe attached.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Graphic Design
SOFT
HARD
Novice / Adept / Expert
Leadership Skills Novice / Adept / Expert
Writing Novice / Adept / Expert
Critical Thinker Novice / Adept / Expert
Spreadsheet software
SOFT
HARD
Novice / Adept / Expert
Electronic mail Software Novice / Adept / Expert
Judgment and Decision Making Novice / Adept / Expert
Active Listening Novice / Adept / Expert
I help the Sports Broadcasting industry bring
up to date and relevant news by taking the
time to research and find things that will
bring forth a positive message.
PROMISE
CREDENTIALS
Work Experience:
 Minks Package: Beer buyer and store
clerk
 Maryville college mens basketball team
captain.
 Aloft by Marriott: Front desk attendant.
Education:
Sports Broadcaasting, B.S., Full Sail
University (Exp. 2024)
Awards:
 Kids for Christ youth church pastor
COMPETITION
Carson Wood
Industry Experience:
 Senior Director, Premium Sales at Los
Angeles Chargers
Education:
 Education experience goes here
Leadership Experience:
 Leadership experience goes here
 Leadership experience goes here
Skills and Proficiencies:
 Skill 1 Goes Here - X endorsements
 Skill 2 Goes Here - X endorsements
 Skill 3 Goes Here - X endorsements
YOUR NAME
Overall Online Presence:
 How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
 Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience:
 Industry experience goes here
Education:
 Education experience goes here
Leadership Experience:
 Leadership experience goes here
 Leadership experience goes here
Skills and Proficiencies:
 Skill 1 Goes Here - X endorsements
 Skill 2 Goes Here - X endorsements
 Skill 3 Goes Here - X endorsements
Overall Online Presence:
 How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
 Grade: Poor, Average, or Superior?, XX out of 100
COMPETITION
FIRST LAST NAME
Noteworthy Experience:
 Noteworthy experience goes here
 Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
 Industry experience goes here
Education:
 Education experience goes here
Skills and Proficiencies:
 Skill 1 Goes Here - X endorsements
 Skill 2 Goes Here - X endorsements
 Skill 3 Goes Here - X endorsements
Overall Online Presence:
 How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
 Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
 Industry experience goes here
Education:
 Education experience goes here
Leadership Experience:
 Leadership experience goes here
 Leadership experience goes here
Skills and Proficiencies:
 Skill 1 Goes Here - X endorsements
 Skill 2 Goes Here - X endorsements
 Skill 3 Goes Here - X endorsements
Overall Online Presence:
 How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
 Grade: Poor, Average, or Superior?, XX out of 100
BRAND POSITION
For [the everyday sports watcher] who [who want
to know the most about the sports they love], I
provide [HARD WORK, UP TO DATE NEWS
AND A GREAT ATTITUDE ] because [NOT ONLY
DO I WANT THE COMPANY TO FLOURISH BUT
I WANT THE SAME FOR MYSELF.]
NICKNAME?
Industry Events & Organizations
 Name of event or professional organization
 DATE | LOCATION
 Name of event or professional organization
 DATE | LOCATION
 Name of event or professional organization
 DATE | LOCATION
NETWORKING &
MARKETING
Industry Events & Organizations
 SportsPro OTT summit
 Nov 29- Dec 1 | Madrid
 Ignition
 Feb 7&8 | Virtual
 SportsPro Live
 April 25 | The Oval Kennington Oval, London
Digital Marketing
 Primary Content: Things that will show up online whenever
looking up myself will being all things sports related. All my
social medias and websites that highlight what message I am
portraying to the public.
 Primary Tools: In the day and age we are in I think their two
place that would be good for me to post. Those two places are
Youtube and TicTok. I will try to get consistent and post 3 to 4
times per week.
 Website: My digital portfolio is what I want to show up first
whenever people look me up. This will be the best way to
market myself and share information.
PROFESSIONAL DEVELOPMENT
Mentor
 What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
 Include degree program here and/or other professional
certification programs you intend to complete w/ dates.
Technical Skills
 Specific task to address a technical skill gap -
organization name, MONTH YEAR
 Specific task to address a technical skill gap -
organization name, MONTH YEAR
 Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
 Specific task to address a technical skill gap -
organization name, MONTH YEAR
 Specific task to address a technical skill gap -
organization name, MONTH YEAR
 Specific task to address a technical skill gap -
organization name, MONTH YEAR
Jp McGhee
You know [that time you didnt have the time to catch the game from the day
before or the scores from all the games from that day ]? Well, what I do is
[take the time to breakdown the top plays and games to bring you the news
you really want to hear about]. In fact, [take a second to go to my Youtube
or TikTok to see for yourself].
REFERENCES
Events archive. SportsPro. (n.d.). Retrieved November 27,
2022, from https://www.sportspromedia.com/events/
ALOFT hotels vector logo download for free. SeekVectorLogo.
(n.d.). Retrieved November 27, 2022, from
https://seekvectorlogo.com/aloft-hotels-vector-logo-svg/
ESPN first take. Logopedia. (n.d.). Retrieved November 27,
2022, from https://logos.fandom.com/wiki/ESPN_First_Take
Contributor, C. (2021, February 16). Skills for a sports
commentator. Work. Retrieved November 27, 2022, from
https://work.chron.com/skills-sports-commentator-21876.html
MyMajors.com. (n.d.). Sports broadcaster career. Sports
BroadcasterSkills and Knowledge. Retrieved November 27,
2022, from https://www.mymajors.com/career/sports-
broadcaster/skills/

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McGhee_Jamel_BUS119-O_2022_11.pptx

  • 1. PERSONAL BRAND EXPLORATION Jamel Jp McGhee Project & Portfolio I: Week 1 MONTH DAY, YEAR
  • 2. When people meet me, I want the to remember me for a few specific things. The first being the I am kind, then that I have a strong passion for Christ Jesus and lastly that Im hard- working leader. These three things are what make me the man I am today; without them I wouldnt be myself. Short term goals are what I try to focus on in life right now mainly because my life is changing so much each day. IDENTITY
  • 3. PROFESSION Potential Job Titles: Broadcast announcer in radio disc jockey Media Programming Director News analyst, reporter and journalist BRAND ARCHETYPE- Working on the job is somewhat like playing on a sports team. You must be good in your role for the whole team to succeed. Because I am a diverse type of person it makes it easy for me to connect with others and to be plugged into whatever work
  • 4. [CATEGORY of PEOPLE] TARGET AUDIENCE Carson Woods Outreach Plan: For initial contact I will prepare my resume along with a well written email. For me after sending in a resume it is important to fallow up with a phone call in the coming days. Its smart to follow up with companies about a week after intimal contact. PROFILE PICTURE Senior Director, Premium Sales at Los Angeles Chargers Gad Meir Outreach Plan: Going into any interview it is import to do extensive research on the company and the person hiring you. After sending a resume I will look for contact information on websites and through other employees. . Lastly, I will contact them in a timely manner once a few days have passed from the sublimation of my resume PROFILE PICTURE Director, customer relationship management at SiriusXM Tara Mulcahy Outreach Plan: Looking into all ways I can contact this person and other persons involved on in the company. After sending in my resume, I will try to reach out on social media by following these hiring managers. Lastly, I will call the hiring official once a amount of time has passed. PROFILE PICTURE Head of Marketing Partnerships with the NBA
  • 5. GOALS Short Term: (Immediately After Graduation, 2024) Whenever I graduate from school I want to move back home to Atlanta GA. KPI to measure progress towards reaching goal. Must be specific and measurable with a timeframe attached. Mid Term: (2024-2030) I would like to have a strong online presence and following.(Podcast, YouTube channel, etc.) KPI to measure progress towards reaching goal. Must be specific and measurable with a timeframe attached. Long Term: (2030-2045) Specific goal you want to achieve in long term. KPI to measure progress towards reaching goal. Must be specific and measurable with a timeframe attached.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Graphic Design SOFT HARD Novice / Adept / Expert Leadership Skills Novice / Adept / Expert Writing Novice / Adept / Expert Critical Thinker Novice / Adept / Expert Spreadsheet software SOFT HARD Novice / Adept / Expert Electronic mail Software Novice / Adept / Expert Judgment and Decision Making Novice / Adept / Expert Active Listening Novice / Adept / Expert
  • 7. I help the Sports Broadcasting industry bring up to date and relevant news by taking the time to research and find things that will bring forth a positive message. PROMISE
  • 8. CREDENTIALS Work Experience: Minks Package: Beer buyer and store clerk Maryville college mens basketball team captain. Aloft by Marriott: Front desk attendant. Education: Sports Broadcaasting, B.S., Full Sail University (Exp. 2024) Awards: Kids for Christ youth church pastor
  • 9. COMPETITION Carson Wood Industry Experience: Senior Director, Premium Sales at Los Angeles Chargers Education: Education experience goes here Leadership Experience: Leadership experience goes here Leadership experience goes here Skills and Proficiencies: Skill 1 Goes Here - X endorsements Skill 2 Goes Here - X endorsements Skill 3 Goes Here - X endorsements YOUR NAME Overall Online Presence: How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? Grade: Poor, Average, or Superior?, XX out of 100 HEADSHOT HEADSHOT Industry Experience: Industry experience goes here Education: Education experience goes here Leadership Experience: Leadership experience goes here Leadership experience goes here Skills and Proficiencies: Skill 1 Goes Here - X endorsements Skill 2 Goes Here - X endorsements Skill 3 Goes Here - X endorsements Overall Online Presence: How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? Grade: Poor, Average, or Superior?, XX out of 100
  • 10. COMPETITION FIRST LAST NAME Noteworthy Experience: Noteworthy experience goes here Noteworthy experience goes here YOUR NAME HEADSHOT HEADSHOT Industry Experience: Industry experience goes here Education: Education experience goes here Skills and Proficiencies: Skill 1 Goes Here - X endorsements Skill 2 Goes Here - X endorsements Skill 3 Goes Here - X endorsements Overall Online Presence: How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? Grade: Poor, Average, or Superior?, XX out of 100 Industry Experience: Industry experience goes here Education: Education experience goes here Leadership Experience: Leadership experience goes here Leadership experience goes here Skills and Proficiencies: Skill 1 Goes Here - X endorsements Skill 2 Goes Here - X endorsements Skill 3 Goes Here - X endorsements Overall Online Presence: How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? Grade: Poor, Average, or Superior?, XX out of 100
  • 11. BRAND POSITION For [the everyday sports watcher] who [who want to know the most about the sports they love], I provide [HARD WORK, UP TO DATE NEWS AND A GREAT ATTITUDE ] because [NOT ONLY DO I WANT THE COMPANY TO FLOURISH BUT I WANT THE SAME FOR MYSELF.] NICKNAME?
  • 12. Industry Events & Organizations Name of event or professional organization DATE | LOCATION Name of event or professional organization DATE | LOCATION Name of event or professional organization DATE | LOCATION NETWORKING & MARKETING Industry Events & Organizations SportsPro OTT summit Nov 29- Dec 1 | Madrid Ignition Feb 7&8 | Virtual SportsPro Live April 25 | The Oval Kennington Oval, London Digital Marketing Primary Content: Things that will show up online whenever looking up myself will being all things sports related. All my social medias and websites that highlight what message I am portraying to the public. Primary Tools: In the day and age we are in I think their two place that would be good for me to post. Those two places are Youtube and TicTok. I will try to get consistent and post 3 to 4 times per week. Website: My digital portfolio is what I want to show up first whenever people look me up. This will be the best way to market myself and share information.
  • 13. PROFESSIONAL DEVELOPMENT Mentor What type of mentor will you seek as you embark on your career path? What experience and/or lifestyle should they have? DATE TO EST. PARTNERSHIP Formal Education Include degree program here and/or other professional certification programs you intend to complete w/ dates. Technical Skills Specific task to address a technical skill gap - organization name, MONTH YEAR Specific task to address a technical skill gap - organization name, MONTH YEAR Specific task to address a technical skill gap - organization name, MONTH YEAR Soft Skills Specific task to address a technical skill gap - organization name, MONTH YEAR Specific task to address a technical skill gap - organization name, MONTH YEAR Specific task to address a technical skill gap - organization name, MONTH YEAR
  • 14. Jp McGhee You know [that time you didnt have the time to catch the game from the day before or the scores from all the games from that day ]? Well, what I do is [take the time to breakdown the top plays and games to bring you the news you really want to hear about]. In fact, [take a second to go to my Youtube or TikTok to see for yourself].
  • 15. REFERENCES Events archive. SportsPro. (n.d.). Retrieved November 27, 2022, from https://www.sportspromedia.com/events/ ALOFT hotels vector logo download for free. SeekVectorLogo. (n.d.). Retrieved November 27, 2022, from https://seekvectorlogo.com/aloft-hotels-vector-logo-svg/ ESPN first take. Logopedia. (n.d.). Retrieved November 27, 2022, from https://logos.fandom.com/wiki/ESPN_First_Take Contributor, C. (2021, February 16). Skills for a sports commentator. Work. Retrieved November 27, 2022, from https://work.chron.com/skills-sports-commentator-21876.html MyMajors.com. (n.d.). Sports broadcaster career. Sports BroadcasterSkills and Knowledge. Retrieved November 27, 2022, from https://www.mymajors.com/career/sports- broadcaster/skills/

Editor's Notes

  • #4: Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonalds 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.