![[Recruiters and Hiring Managers at KSL, ESPN Fox Sports]
TARGET AUDIENCE
StephanieMichel
Outreach Plan:
I will keep in contact by email and phone with this
company.
I will email as soon as possible..
I will continue to follow up periodically.
[Digital Radio Broadcasting]
at [Federated Media]
John Madison
Outreach Plan:
I will reach out by email.
I will keep in contact with text and email.
I will make sure to keep in contact throughout school
and internship.
[Radio Dj] at
[Power Radio Nation]
Outreach Plan:
I will continue with my school and plan for an internship.
I will keep in contact with email and text..
I will continue to follow up periodically throughout
school.
Rick Kelly
[Broadcaster] at
[KSL Sports Zone]](https://image.slidesharecdn.com/thompsoncolbyscbs2023-02-230226195504-dbc8e72e/85/Brand-Presentation-4-320.jpg)
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Brand Presentation
- 1. PERSONAL BRAND EXPLORATION Colby Thompson Project & Portfolio I: Week 1 February 4, 2023
- 2. IDENTITY Underdog. Honesty and Loyalty are a huge part of my core beliefs. Having a daily routine and staying committed. Being up to date on the evolving and changing workouts and strategies to keep my followers up to date. I have a strong work ethic and a huge heart. Ill give the next person the t-shirt off my back and the food on my plate. Sometimes caring too much can have major setbacks. That is what keeps everyone together.
- 3. PROFESSION Sports Casting BRAND ARCHETYPE "Hero Archetype The Warrior. Motivational and self-confidence. Pitfall: I am always looking for another battle to be fought. Weakness; is one of my villains. Potential Job Titles: Photographer Broadcast Technician Broadcast Announcer
- 4. [Recruiters and Hiring Managers at KSL, ESPN Fox Sports] TARGET AUDIENCE StephanieMichel Outreach Plan: I will keep in contact by email and phone with this company. I will email as soon as possible.. I will continue to follow up periodically. [Digital Radio Broadcasting] at [Federated Media] John Madison Outreach Plan: I will reach out by email. I will keep in contact with text and email. I will make sure to keep in contact throughout school and internship. [Radio Dj] at [Power Radio Nation] Outreach Plan: I will continue with my school and plan for an internship. I will keep in contact with email and text.. I will continue to follow up periodically throughout school. Rick Kelly [Broadcaster] at [KSL Sports Zone]
- 5. GOALS Short Term: (2024) I want to start my internship with the Local News. 6-10 months I eventually move up to the sports zone at KSL. Mid Term: (2030) I want to have my career started by this time frame. I want to either play by play or highlight sports at KSL sports zone. Long Term: (2050) I want to have gained a following so I can start my own Podcast and work from home. I want to be working from home and on my way to retiring.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Adobe Creative Cloud SOFT HARD Novice / Adept / Expert Microsoft Excel Novice / Adept / Expert Flexability Novice / Adept / Expert Leadership Novice / Adept / Expert Photography skills SOFT HARD Novice / Adept / Expert Technical set up Novice / Adept / Expert Teamwork Novice / Adept / Expert Time- Management Novice / Adept / Expert
- 7. My Goal is to help my client reach their full potential. PROMISE
- 8. CREDENTIALS Work Experience: Highlight films Creative fil maker Education: Sportscasting and broadcasting Sports Casting, B.S., Full Sail University (2026) Awards: Leadership skills and Time management skills
- 9. COMPETITION FIRST LAST NAME Noteworthy Experience: Noteworthy experience goes here Noteworthy experience goes here YOUR NAME HEADSHOT HEADSHOT Industry Experience: Industry experience goes here Education: Education experience goes here Skills and Proficiencies: Skill 1 Goes Here - X endorsements Skill 2 Goes Here - X endorsements Skill 3 Goes Here - X endorsements Overall Online Presence: How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? Grade: Poor, Average, or Superior?, XX out of 100 Industry Experience: Industry experience goes here Education: Education experience goes here Leadership Experience: Leadership experience goes here Leadership experience goes here Skills and Proficiencies: Skill 1 Goes Here - X endorsements Skill 2 Goes Here - X endorsements Skill 3 Goes Here - X endorsements Overall Online Presence: How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? Grade: Poor, Average, or Superior?, XX out of 100
- 10. | BRAND POSITION For Athletes who Dont Believe, I provide HIGHLIGHT REELS, PERSONAL MOTIVATION, ATHLETIC SKILLS, because I BELIEVE EVERYONE WHO WANTS IT, MOTIVATES THEMSELVES DAILY, SHOULD BE ABLE TO SUCCEED AND ELIMINATE NEGATIVE THOUGHTS. ELITE WARRIOR MINDSET?
- 11. NETWORKING & MARKETING Industry Events & Organizations Hoop It Up 4/2023| Sandy, Utah Roundball Ruckus 5/2023| Draper, Utah Steamboat Classic Baseball Tournament 6/2023 | Steamboat, Colorado Digital Marketing Primary Content: I will help athletes build highlight performances from Highschool, College games to show other Universities their accomplishments. Primary Tools: I will Promotoe my content through Instagram, Facebook, Youtube, And LinkedIn Website: I will Use Adobe Portfolio to Showcase my work.
- 12. Colby Thompson You know Negative Mindsets? Well, what I do is inspire. In fact, I help Local Highs Schools.
Editor's Notes
- #4: Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonalds 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.