![[CATEGORY of PEOPLE]
TARGET AUDIENCE
Mike Conti
Outreach Plan:
? I will begin with getting together somethigs I have done
to show him
? I will most likely send an email to start a conversation
with him.
? I will email him in the next couple months
PROFILE
PICTURE
Brand Manager of 929 the
game
Jimmy Pitaro
Outreach Plan:
? I will once again set up things to show to him.
? I will email him or maybe his assistant to set up a
meeting
? Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE
CEO at ESPN
PROFILE
PICTURE](https://image.slidesharecdn.com/personalbrandcanvas-williamculpepper-230924175804-a4cb372d/85/PersonalBrandCanvas-WilliamCulpepper-pptx-4-320.jpg)
![I help ______ do _______ by _______.
[WHO?] [WHAT?] [HOW?]
PROMISE](https://image.slidesharecdn.com/personalbrandcanvas-williamculpepper-230924175804-a4cb372d/85/PersonalBrandCanvas-WilliamCulpepper-pptx-7-320.jpg)
![YOUR NAME
You know [PROBLEM]? Well, what I do is [SOLUTION]. In fact, [PROOF].
Picture of You
Goes Here](https://image.slidesharecdn.com/personalbrandcanvas-williamculpepper-230924175804-a4cb372d/85/PersonalBrandCanvas-WilliamCulpepper-pptx-14-320.jpg)
PersonalBrandCanvas-WilliamCulpepper.pptx
- 1. PERSONAL BRAND EXPLORATION William Culpepper Project & Portfolio I: Week 1 September 3, 2023
- 2. My name is William Culpepper. I tend to go by my middle name though. I grew up in the south just outside of Atlanta and have been an Atlanta sports fan since I was a little kid. It all started when I saw Larry ”Chipper” Jones playing for my Atlanta Braves. As I got older I expanded into a love for football and eventually a love for all sports. Now almost everyday of my life is spent watching and researching sports. IDENTITY Picture of You Goes Here
- 3. PROFESSION Potential Job Titles: ? Producer ? Anchor ? Editer BRAND ARCHETYPE – I tend to go at my work in a detailed and long form way. Meaning I will take a long time sometimes too long to get a point across or get the info needed. Sportscaster for Radio and TV Picture Relevant to Your Industry Goes Here
- 4. [CATEGORY of PEOPLE] TARGET AUDIENCE Mike Conti Outreach Plan: ? I will begin with getting together somethigs I have done to show him ? I will most likely send an email to start a conversation with him. ? I will email him in the next couple months PROFILE PICTURE Brand Manager of 929 the game Jimmy Pitaro Outreach Plan: ? I will once again set up things to show to him. ? I will email him or maybe his assistant to set up a meeting ? Explain one manner and timeframe in which you will follow up with this person. PROFILE PICTURE CEO at ESPN PROFILE PICTURE
- 5. GOALS Short Term: (Immediately After Graduation, 2026) ? I would like to start my podcast soon after. ?Get a area set up to record within the month. Mid Term: (2028) ? Begin working on getting a job or internship at a radio or tv station. ?Have a portfolio and resume within the year Long Term: (YEAR) ? Be a well know sportscaster and respected by my peers. ?Making sure I am always on top of my game a willing to learn at all times.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Social Media SOFT HARD Adept Computer Expert Management Adept Communication Novice Editing Skills SOFT HARD Novice / Database logging Novice / Adept / Expert Researching Novice / Adept / Expert Organization Novice / Adept / Expert
- 7. I help ______ do _______ by _______. [WHO?] [WHAT?] [HOW?] PROMISE
- 8. CREDENTIALS Work Experience: ? Manager in Food industry turning restuaraunts into profitable ventures. Education: ? High School Diploma Peachtree Ridge ? Sportscasting, B.S., Full Sail University (Exp. YEAR) Awards: I was given an award for helping turn a pizza hut around from failing to number 2 in the district. Picture Relevant to Your Industry Goes Here
- 9. COMPETITION FIRST LAST NAME Industry Experience: ? Industry experience goes here Education: ? Education experience goes here Leadership Experience: ? Leadership experience goes here ? Leadership experience goes here Skills and Proficiencies: ? Skill 1 Goes Here - X endorsements ? Skill 2 Goes Here - X endorsements ? Skill 3 Goes Here - X endorsements YOUR NAME Overall Online Presence: ? How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? ? Grade: Poor, Average, or Superior?, XX out of 100 HEADSHOT HEADSHOT Industry Experience: ? Industry experience goes here Education: ? Education experience goes here Leadership Experience: ? Leadership experience goes here ? Leadership experience goes here Skills and Proficiencies: ? Skill 1 Goes Here - X endorsements ? Skill 2 Goes Here - X endorsements ? Skill 3 Goes Here - X endorsements Overall Online Presence: ? How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? ? Grade: Poor, Average, or Superior?, XX out of 100
- 10. COMPETITION FIRST LAST NAME Noteworthy Experience: ? Noteworthy experience goes here ? Noteworthy experience goes here YOUR NAME HEADSHOT HEADSHOT Industry Experience: ? Industry experience goes here Education: ? Education experience goes here Skills and Proficiencies: ? Skill 1 Goes Here - X endorsements ? Skill 2 Goes Here - X endorsements ? Skill 3 Goes Here - X endorsements Overall Online Presence: ? How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? ? Grade: Poor, Average, or Superior?, XX out of 100 Industry Experience: ? Industry experience goes here Education: ? Education experience goes here Leadership Experience: ? Leadership experience goes here ? Leadership experience goes here Skills and Proficiencies: ? Skill 1 Goes Here - X endorsements ? Skill 2 Goes Here - X endorsements ? Skill 3 Goes Here - X endorsements Overall Online Presence: ? How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? ? Grade: Poor, Average, or Superior?, XX out of 100
- 11. BRAND POSITION For the listeners of Sports Radio who get their sports news from there, I provide a different look into the sports world because I have always been someone who is more interested in the business side of the industry when it comes to sports. “NICKNAME?”
- 12. NETWORKING & MARKETING Industry Events & Organizations ? Name of event or professional organization ? DATE | LOCATION ? Name of event or professional organization ? DATE | LOCATION ? Name of event or professional organization ? DATE | LOCATION Digital Marketing ? Primary Content: I will be making short videos moving in to longer videos on sports and the business side. ? Primary Tools: I will use YouTube Shorts and possibly Facebook to send out my content. ? Website: I will update it from time to time to keep it updated. Picture of You Goes Here
- 13. PROFESSIONAL DEVELOPMENT Mentor ? I would like to get a mentor that has done alot of what is needed in the industry so I can learn as much as I can from them. Hopefully Formal Education ? My Bachelors Degree in Sportscasting from Full Sail University. Technical Skills ? Lern more about editing, SkillShare 2023 ? Learn more about how to research better, SkillShare 2023 Soft Skills ? Learn how to keep myself and things organized ? Learn how to be more fluent in my wording
- 14. YOUR NAME You know [PROBLEM]? Well, what I do is [SOLUTION]. In fact, [PROOF]. Picture of You Goes Here
- 15. REFERENCES Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager
Editor's Notes
- #4: Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.