The four major music institutions that dominate the industry today are Universal Music Group, Sony Music, Warner Music Group, and EMI. Universal Music Group is the world's largest music content company, headquartered in Santa Monica, California. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America, with its British label base in London. Warner Music Group was originally known as Warner Bros Records and is headquartered in New York City. EMI was the smallest of the big four and was a British company based in London, though it has since closed down. The author believes their music video would be best suited to Universal Music Group due to its similar artists.
The document discusses different lighting techniques used in music videos including spot lighting, natural lighting, high lighting, side lighting, low lighting, back lighting, split lighting, and loop lighting. Spot lighting focuses light on a specific area and was used in Jennifer Hudson's "Spotlight" video. Natural lighting from the sun was used in The Wanted's "Glad You Came" to make a scene jumping into the sea look authentic. High lighting from street lamps added atmosphere to Shawn Mendes' "There's Nothing Holding Me Back". Side lighting illuminated only one side of Ed Sheeran's face in "One". Low and back lighting were used to set moods in Ariana Grande and John Legend's "Beauty and
The document describes various tools in Photoshop used for selecting, moving, and editing images. It includes selection tools like the lasso and magic wand. It covers retouching tools such as patch, red eye, and blur. There are also painting tools including brush, pencil, and mixer brush. Other tools allow measuring like the ruler and eye dropper. Navigation tools help move around an image like the hand and zoom. In total, over 50 different Photoshop tools are outlined.
Music videos first emerged in the late 19th century when live performances were accompanied by images projected with a magic lantern. In the 1920s and 1940s, early music videos featured artists performing songs in short films. The modern music video began in the 1950s and 1960s with promotional films of artists like Tony Bennet and the Beatles. In the 1970s and 1980s, the popularity of shows like Top of the Pops and the launch of MTV led to a boom in music video production. Artists began using more sophisticated effects and concepts, exemplified by Michael Jackson's "Billie Jean." Nearly all music now has accompanying high production music videos, which have become a key part of music promotion.
Camera angle, shots, composititons and movements [autosaved] [autosaved] real...Kate Jenkins
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This document defines and provides examples of various camera shots, angles, compositions and movements that are commonly used in music videos. It discusses extreme long shots, long shots, medium shots, close-ups, extreme close-ups, two shots, three shots, high angles, eye level, low angles, oblique angles, worms eye view, pans, tilts, dollies, handheld shots, cranes, zooms, and aerial shots. Examples are given for each type from popular music videos to illustrate how they are used to tell the story, set the scene, draw attention, or convey meaning and emotion.
Muic video compostions and layout [autosaved] 2 Kate Jenkins
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The document summarizes the compositions and layouts of several music videos and album packaging designs. It describes how Charlie Puth sits alone on a bed in the center of the "Attention" music video to reflect the song's lyrics. It also notes that Shawn Mendes and his friends walk toward something big in the split-thirds composition of the "Something Big" music video. Additionally, it outlines how Ed Sheeran is featured in orange in the center of the magazine advert for his album "+" to match the album cover design.
The target audience for a story about a British prisoner of war is people aged 16-25 and 75+ years old. It will appeal to both males and females of any sexual orientation, ability, ethnicity, religion, or employment status. While the story is set in England and may appeal more to British audiences, anyone from any country could enjoy it. The interests of older audiences are the war, history, armed forces, and rock music as it may bring back memories, while younger audiences are also interested in these topics as well as sports, socializing, and different hobbies.
The document discusses the mise en scene rationales for a music video, including settings, lighting, costume, hair and makeup, and props. The settings will be a kitchen and woods to represent modern times and allow a prisoner to hide. Natural lighting will be used outdoors and artificial lighting indoors. Costumes will distinguish the old man in modern clothes from the prisoner of war in a white t-shirt and joggers. Hair and makeup will be natural as the models are men. General household items will serve as props with no musical instruments since it is a narrative music video.
This document describes different types of editing techniques used in music videos. It provides examples for each type from various music videos. The types discussed include continuity editing, montage, cut, fade, wipe, dissolve, pacing editing to make a video seem intense or calm, and flashback editing to show events before the video. Overall, the document serves to outline and illustrate common editing styles seen in music videos.
The document describes the process of recreating a magazine advertisement. The creator started by finding a background picture similar to the advert and adding an island. They then added the band name and text to the top of the image. More sand was added to cover parts of the original picture. Next, the black text was placed on the bottom. Finally, the people pictured in the advert were added to complete the recreation.
The document describes the process of recreating the front and back covers of a Digi Pak album. For the front cover, the artist first drew a black background box, added a globe picture with a black background to replicate the album cover, and added the album name 'Parachute' in Times New Roman font. For the back cover, the artist drew a blue gradient background box, added the song names in Times New Roman font, and placed a people picture on the background to match the album art.
This document compares and contrasts the codes and conventions of pop and rock music videos. It notes that pop videos typically feature brightly colored costumes and lighting to create a party atmosphere, while rock videos often show neutral colored clothing and use spotlights. The document also explains that pop focuses more on vocals and beat, while rock emphasizes instruments; and that rock has evolved into various subgenres while pop tends to appeal across audiences. It concludes by stating the author has chosen to make a rock music video that fits the genre's conventions of featuring two singers who also play instruments.
The document discusses costume ideas for an old man and a boy prisoner of war. For the old man, a shirt will symbolize what he gained after the war and the trousers will show how he went from having nothing as a prisoner to having more later in life. For the boy prisoner of war, a plain white t-shirt and joggers are suggested to symbolize that as a captured soldier he has nothing identifying and everyone is equal, as the plain clothes would be from any country. The costumes for the old man and boy prisoner of war are intended to serve as opposites to show the changes between the two time periods.
The document outlines the color scheme for a music video that will depict both World War II and modern times. It will use dull, plain colors like red, black and white, brown, green, grey, silver, and navy blue to represent the wartime era as these are the colors most associated with World War II and old people. Brighter colors are avoided because they were not widely available during the war due to tight supplies.
Codes and conventions of a pop music video Kate Jenkins
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This document discusses various codes and conventions commonly found in pop music videos. It notes that pop music videos often feature close-ups of the artist's face to show emotions, as well as long shots showing parties or groups of people. Costumes can be extreme or plain, reflecting real-life clothes. Props like guitars, pens, and microphones help tell the story. Lighting uses bright colors and spotlights, while locations include schools and beaches. Editing employs filters and tints to make the video more appealing.
The document summarizes different music genres including rock, pop, jazz, hip hop, blues, and country. It provides origins and characteristics for each genre. Key points include that rock originated in the 1950s and features amplified electric guitar, while pop originated in the 1950s UK and US and borrows from other styles. Jazz originated in New Orleans in the late 19th century and has evolved styles like free jazz and fusion. Hip hop developed in the Bronx in the 1970s and is characterized by rapping, DJing, beatboxing and breaking. Blues originated from African American spirituals and work songs in the late 19th century Deep South US. Country originated in the 1920s southern US and takes from folk, blues and
The document provides information about the target audience for a music video about a World War 2 veteran remembering his time as a prisoner of war. The primary target audience is teenagers aged 16-25 who listen to rock music. The secondary target audience is older people aged 75+ who lived through the war. The music video will attract both audiences by featuring people of different ages and genres of rock music, and by portraying realistic experiences of being a prisoner of war that both groups can relate to.
Color plays an important role in setting the tone and mood in music videos. It can be used to draw focus, represent character traits, show changes in the story, and signify different emotions. For example, the music video for "Despacito" uses many brightly colored houses to create a lively atmosphere and suggest a close-knit community. Specific colors like red, pink, yellow, and blue can symbolize things like passion, femininity, optimism, and calmness. The document provides examples of how colors are used in popular music videos to subtly influence the audience's feelings and interpretation of the video.
To attract their target audience of an older demographic than typical pop music magazines, the author designed a magazine cover that stood out visually from usual pop magazine layouts. They aimed for an older look through the cover design and selected pictures that would appeal to both male and female readers. Research was conducted on what this older target audience looks for in pop music magazines to help address them through using common magazine conventions.
This document summarizes how a pop music magazine represents its target social groups. The magazine targets late teens and early twenties who are typical heavy spenders interested in the latest technology and pop music. Both males and females are represented on the magazine cover featuring a band comprised of both genders. The target audience is also characterized as social media users focused on their careers and achieving goals.
The document discusses the use of various Photoshop tools to design a pop music magazine, including using the magic wand tool to remove backgrounds from images and text, the crop tool to cut out unwanted parts of images, and the magic rubber tool and paint bucket tool to color backgrounds and titles, making the magazine look more professional.
Trevor Millum studied male facial expressions in women's magazine advertisements and identified five categories: carefree, practical, seductive, comic, and catalogue. Maguire Ferguson also studied facial expressions on British women's magazine covers and found four types: chocolate box, invitational, super smile, and romantic/sexual. Both sought to categorize common facial expressions used in women's magazines.
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This document describes different types of editing techniques used in music videos. It provides examples for each type from various music videos. The types discussed include continuity editing, montage, cut, fade, wipe, dissolve, pacing editing to make a video seem intense or calm, and flashback editing to show events before the video. Overall, the document serves to outline and illustrate common editing styles seen in music videos.
The document describes the process of recreating a magazine advertisement. The creator started by finding a background picture similar to the advert and adding an island. They then added the band name and text to the top of the image. More sand was added to cover parts of the original picture. Next, the black text was placed on the bottom. Finally, the people pictured in the advert were added to complete the recreation.
The document describes the process of recreating the front and back covers of a Digi Pak album. For the front cover, the artist first drew a black background box, added a globe picture with a black background to replicate the album cover, and added the album name 'Parachute' in Times New Roman font. For the back cover, the artist drew a blue gradient background box, added the song names in Times New Roman font, and placed a people picture on the background to match the album art.
This document compares and contrasts the codes and conventions of pop and rock music videos. It notes that pop videos typically feature brightly colored costumes and lighting to create a party atmosphere, while rock videos often show neutral colored clothing and use spotlights. The document also explains that pop focuses more on vocals and beat, while rock emphasizes instruments; and that rock has evolved into various subgenres while pop tends to appeal across audiences. It concludes by stating the author has chosen to make a rock music video that fits the genre's conventions of featuring two singers who also play instruments.
The document discusses costume ideas for an old man and a boy prisoner of war. For the old man, a shirt will symbolize what he gained after the war and the trousers will show how he went from having nothing as a prisoner to having more later in life. For the boy prisoner of war, a plain white t-shirt and joggers are suggested to symbolize that as a captured soldier he has nothing identifying and everyone is equal, as the plain clothes would be from any country. The costumes for the old man and boy prisoner of war are intended to serve as opposites to show the changes between the two time periods.
The document outlines the color scheme for a music video that will depict both World War II and modern times. It will use dull, plain colors like red, black and white, brown, green, grey, silver, and navy blue to represent the wartime era as these are the colors most associated with World War II and old people. Brighter colors are avoided because they were not widely available during the war due to tight supplies.
Codes and conventions of a pop music video Kate Jenkins
?
This document discusses various codes and conventions commonly found in pop music videos. It notes that pop music videos often feature close-ups of the artist's face to show emotions, as well as long shots showing parties or groups of people. Costumes can be extreme or plain, reflecting real-life clothes. Props like guitars, pens, and microphones help tell the story. Lighting uses bright colors and spotlights, while locations include schools and beaches. Editing employs filters and tints to make the video more appealing.
The document summarizes different music genres including rock, pop, jazz, hip hop, blues, and country. It provides origins and characteristics for each genre. Key points include that rock originated in the 1950s and features amplified electric guitar, while pop originated in the 1950s UK and US and borrows from other styles. Jazz originated in New Orleans in the late 19th century and has evolved styles like free jazz and fusion. Hip hop developed in the Bronx in the 1970s and is characterized by rapping, DJing, beatboxing and breaking. Blues originated from African American spirituals and work songs in the late 19th century Deep South US. Country originated in the 1920s southern US and takes from folk, blues and
The document provides information about the target audience for a music video about a World War 2 veteran remembering his time as a prisoner of war. The primary target audience is teenagers aged 16-25 who listen to rock music. The secondary target audience is older people aged 75+ who lived through the war. The music video will attract both audiences by featuring people of different ages and genres of rock music, and by portraying realistic experiences of being a prisoner of war that both groups can relate to.
Color plays an important role in setting the tone and mood in music videos. It can be used to draw focus, represent character traits, show changes in the story, and signify different emotions. For example, the music video for "Despacito" uses many brightly colored houses to create a lively atmosphere and suggest a close-knit community. Specific colors like red, pink, yellow, and blue can symbolize things like passion, femininity, optimism, and calmness. The document provides examples of how colors are used in popular music videos to subtly influence the audience's feelings and interpretation of the video.
To attract their target audience of an older demographic than typical pop music magazines, the author designed a magazine cover that stood out visually from usual pop magazine layouts. They aimed for an older look through the cover design and selected pictures that would appeal to both male and female readers. Research was conducted on what this older target audience looks for in pop music magazines to help address them through using common magazine conventions.
This document summarizes how a pop music magazine represents its target social groups. The magazine targets late teens and early twenties who are typical heavy spenders interested in the latest technology and pop music. Both males and females are represented on the magazine cover featuring a band comprised of both genders. The target audience is also characterized as social media users focused on their careers and achieving goals.
The document discusses the use of various Photoshop tools to design a pop music magazine, including using the magic wand tool to remove backgrounds from images and text, the crop tool to cut out unwanted parts of images, and the magic rubber tool and paint bucket tool to color backgrounds and titles, making the magazine look more professional.
Trevor Millum studied male facial expressions in women's magazine advertisements and identified five categories: carefree, practical, seductive, comic, and catalogue. Maguire Ferguson also studied facial expressions on British women's magazine covers and found four types: chocolate box, invitational, super smile, and romantic/sexual. Both sought to categorize common facial expressions used in women's magazines.
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More Than a Moodboard: The Macro Trends Behind the Next Fashion Waveglobalbookmarketinga
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In an industry known for its constant churn, it’s easy to mistake trends for passing moments — a pattern here, a silhouette there. But the most impactful trends don’t just change wardrobes; they reflect shifts in culture, identity, technology, and the way we live. These are macro trends — deep-rooted, slow-burning movements that shape not just what we wear, but why we wear it.
This distinction is precisely what makes the latest special edition of Exclusive Fashion Magazine (EFM) so vital. Curated under the visionary leadership of Jason Weldon, the 600+ page issue is more than a visual feast. It’s a cultural artifact — capturing the undercurrents that are pushing fashion into new, uncharted territory. From global artistry to sustainability redefined, EFM positions itself not only as a chronicler of trend cycles but a shaper of them.
So, what exactly are the macro trends shaping the next wave of fashion? Here’s what’s rising — and what EFM is boldly amplifying.
1. Cultural Hybridity as Creative Engine
Gone are the days when fashion was dominated by a Eurocentric lens. Today’s most exciting designers are blending cultural references into wholly new design languages — not as token gestures, but as authentic expressions of identity. From South Asian silhouettes rendered in modern mesh to Indigenous beadwork layered over techwear, fashion is becoming a site of cultural reclamation and hybridity.
EFM’s special issue puts this front and center, featuring emerging designers from regions often overlooked in the global conversation. Each collection isn’t just wearable art — it’s a dialogue between ancestry and aspiration. Jason Weldon’s editorial direction ensures these voices aren’t diluted but celebrated, showing how cultural fluidity is now a key driver of creative innovation.
2. The Rise of Purpose-Led Fashion
Consumers are no longer satisfied with style for style’s sake. They want to know what their clothes stand for — who made them, how they were sourced, and what values they represent. As a result, fashion is becoming increasingly aligned with social and environmental purpose.
Whether it’s a designer using biodegradable materials or a brand supporting community-led supply chains, purpose is now inseparable from product. EFM doesn’t just cover these efforts as trends — it treats them as industry imperatives. In this edition, readers are introduced to changemakers who see fashion as a platform for climate justice, ethical labor, and cultural preservation. This is fashion with a mission, and EFM is giving it the spotlight it deserves.