Since more than 7 years I麓m working in the field of digital marketing, focusing on digital media analytics and optimization.
After more than 5 years as an digital analytics consultant for leading consultancies in Germany, I continued on Google's side in specializing on Attribution.
Today my goal is to make attribution actionable by integrating Google's analytics and media products in Attribution best of breed solutions.
Attribution best of breed solutions leverage companies technology, knowledge and processes to change all media types according media effectiveness and efficiency goals.
Often we connect fractional attribution with DSPs and leverage RTB to gain these goals. But, there are ..
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