Research and strategic consulting arm of McCann Tel-Aviv, providing added value and services to the companys clients in preparation for critical strategic crossroads.
In addition, the department acts as the a knowledge and insight center, empowering and enriching the corporation with data, inspirational sources and creative solutions while providing the foundation for ground braking campaigns. The department is comprised of a group of analysts each concentrating on in-depth market and industry research in order to identify business and marketing trends and consumer insights.