Demand Generation Executive with over 8 years of experience in creating and scaling lead generation engines for B2B startups. Experienced in building and managing sales development teams to improve lead conversion rate and generate incremental pipeline. Extensive experience in configuring and managing Marketo and Salesforce.com and passionate about aligning sales and marketing on common revenue goals. Always focused on measuring campaign performance to ensure the ROI of the lead generation programs. Holds a MBA from Pepperdine University.
Specialties: Lead and Pipeline Generation, Marketo, Sales Development & Inside Sales, Salesforce.com, ROI analysis, Marketo Revenue Cycle Model, Google.
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